How AliveNow helped promote & spread the word about the famous 1947 for 1947 offer from Reliance Trends.

1. Case Study: Facebook campaign for
Reliance Trends Independence Day Offer
How AliveNow helped promote & spread the word about
the famous 1947 for 1947 offer from Reliance Trends.

2. Objectives
Fashion at Great Value - That is what Reliance Trends stands for
as a Brand.
• Every year during Independence Day, Reliance Trends rolls out the
1947 offer, where a customer can buy merchandise worth Rs. 1947
and get Rs. 1947 merchandise free! Our objective was to increase
the awareness of the brand, promote the Independence Day Offer
and connect with the target audience.
• “Independence Day Quiz” campaign on Facebook prior to
Independence Day celebration. Promote the offer and the
campaign using Facebook as a platform.
• We built an Application on Facebook promoting the
Independence Day offer of buy for Rs.1,947 and get merchandise
worth Rs.1,947 free.
02 Country: India | Sector: Retail

3. Independence Day Quiz - Application
• When a New Fan
landed on the
application, they had
to “Like” the Page to
take the
Independence Day
Quiz and win Rs. 500/-
vouchers from Reliance
Trends.
• The Campaign was run
for 9 days from 10th to
19th August.
03 Country: India | Sector: Retail

4. Independence Day Quiz - Application
• After liking the Page,
Instructions were given
about the quiz.
• After allowing the app,
they have to answer 5
questions related to the
Indian Independence
movement and
complete a slogan as to
why they would like to
shop during the offer
period.
• The Fan had to then
submit his/her details after
taking part.
04 Country: India | Sector: Retail

5. Frequent Updates & Queries
05 Country: India | Sector: Retail

6. Independence Day Quiz - Results + Feedback
• We promoted the Campaign
with regular updates and
with Facebook Ads.
• Initially we had decided on
announcing 10 winners,
however as the response to
the campaign was amazing,
we announced 20 Winners.
Each won Rs. 500/- vouchers!
• After the campaign we wanted feedback from customers on their
experience of the Independence Day Offer. So we created a Feedback
Application asking the fans to spare 2 minutes of their time to give their
valuable Feedback.
06 Country: India | Sector: Retail

7. Independence Day Quiz - Results
• The contest was a fantastic success! Thousands from across the country
learnt about the amazing 1947 offer at Reliance Trends.
• We announced 20 winners at the end of the contest.
• Many fans even shared their photo’s as they shopped during the offer
period. Given below are some nice comments/posts by fans!
07 Country: India | Sector: Retail

8. Independence Day Quiz - Results
• The campaign was live on the page for a period of 10 Days.
• During the 10 day period, the response was overwhelming, on all
parameters, the campaign was a success. Few important numbers are
given below. Details of the same are given in the next few slides.
Parameter Time period Number
No. of New 10,483 NEW Likes in 10 days.
10 Days
LIKES From 12,313 to 22,549 likes in 10 Days
No. of entries
10 Days We received 1,955 entries in all.
to the contest
No. of Winners NA 20 winners got Gift Vouchers Worth Rs.500.
08 Country: India | Sector: Retail

9. 10K NEW likes in 10 Days
Likes on the Facebook Page
25000
22549
20000
15000
12313
10000
5000
0
Aug 9th Aug 19th
*In a Span on 10 Days we added more than 10,000+ New
Likes on the Facebook Page.
09 Country: India | Sector: Retail

10. More Numbers - Reliance Trends Application
• Total Engaged Users on Reliance Trends Page during the Campaign
Period – 1,18,663
• Logged in Page Views during the campaign period – 1,42,692
• Total Reach i.e., number of people who have seen any content during
the campaign time on the Page – 31,76,957
• Total Impressions – Number of people who saw any update/story about
Reliance Trends on Facebook during the campaign – 1,25,51,345
10 Country: India | Sector: Retail

11. Thank You!
For more details regarding the Reliance Trends
Case study, write to us at contact@alivenow.in
with your queries.
Visit us at www.alivenow.in to learn more.
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