Kateri Callahan President, Alliance to Save Energy February 17, 2010 Eilat- Eilot: International Renewable Energy Conference Why isn’t the market driving cost-effective energy efficiency? Callahan joined a distinguished group of presenters (including Yael Cohen Paran, CEO of Israel Energy Forum) and Darrell Smith (president of the International Window Film Association) in a panel chaired by Ze’ev Gross, Israeli minsiter of National Infrastructures Resource Management to discuss existing barriers and possible solutions towards effectively penetrating the market with energy efficient technologies and practices.