Great copy is important, but the power of the image shouldn’t be discounted! Infographics are among the hottest trends in 2015. People love to look at pictures. Did you know that our brains process visual information 60,000 times faster than text? Infographics allow you to deliver more important information to your customers in less time, overcoming the information overload barrier as shown in this infographic. Adding visuals to your posts will get your website more traffic and your content more clicks and shares, and is a critical part of an effective branding strategy. The infographic below explains how using visuals will make your content more appealing, engaging, informative, and shareable. http://theinfologist.com/visual-communication-the-power-of-the-image/