This document summarizes a presentation about understanding the importance of social media for health care professionals' careers. It discusses how the relationship between employers and employees has changed and why networking is crucial. It provides tips on using LinkedIn and Twitter to build a professional brand and network, stay informed on companies of interest, and prepare for interviews. The presentation emphasizes managing one's online presence and using social media to showcase qualifications to recruiters.

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Understanding social media:
why nuclear pharmacists and
other health care professionals
need to get technical
Allison Dietz, MA
Express Scripts, Inc
Senior Manager of Talent Acquisition
ALDietz@express-scripts.com
@RecruiterAlliD

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Supporter
• [FOR APHA USE ONLY]

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Attendance Code
[FOR APHA USE ONLY]
To obtain CPE credit for this activity, you are required to
actively participate in this session. The attendance code is
needed to access the evaluation and CPE form for this
activity. Your CPE must be filed by April 27, 2015 at 5:00
pm EDT in order to receive credit.

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Disclosures
• Allison Dietz declare(s) no conflicts of interest, real or
apparent, and no financial interests in any company,
product, or service mentioned in this program, including
grants, employment, gifts, stock holdings, and honoraria.
The American Pharmacists Association is accredited by the Accreditation
Council for Pharmacy Education as a provider of continuing pharmacy
education.

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• Target Audience: [FOR APHA USE ONLY]
• ACPE#: [FOR APHA USE ONLY]
• Activity Type: [FOR APHA USE ONLY]

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Learning Objectives
• Develop a professional online profile using resources such
as LinkedIn and Twitter
• Use various functions of LinkedIn and Twitter to promote
your professional online presence

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How should one view employment
today ?
A. More akin to indentured servitude
B. Job hopping is an accepted practice
C. An alliance between employer and employee
D. The economy is getting better and employees have a
greater choice in employment options

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Why is networking important?
A. Networking will help increase your financial net worth
B. Networking is the number one way to grow your career
C. It is a good excuse to get out of the house
D. Your professional network is your biggest asset

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What is the best way to help you
prepare for an interview using social
media?A. Follow the company to see the interview questions they
ask
B. In your 1st connection on LinkedIn, you can see who has
interviewed at the same company
C. Search for practice interview questions
D. Follow the company you are interviewing with to learn
about recent company news

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What is the best strategy to build
your network on social media?
A. Upload your resume to a job posting site
B. Send a personal, unique message in the connection
request on LinkedIn
C. Send generic connection requests blindly to everyone in
your address book on LinkedIn
D. Only ask family members and close friends to follow on
Twitter

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Choose an appropriate status update
for LinkedIn below?
A. Sharing a final project presentation on behavioral health
economics
B. Sharing a photo of your new baby son
C. Sharing photo of coworkers at a happy hour, outside of
work
D. Updating your personal relationship status to “in a
relationship”

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Agenda
1. The dilemma with modern employment
2. Navigating the social media landscape
3. How do companies use social media
4. What’s your brand?
5. Questions

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The dilemma with modern
employment

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Pharmacist Job Outlook
• Pharmacy Manpower * data shows that the demand is
decreasing overall but it up slightly from last year.
• Demand was 3.46 in 2012 and 3.21 in 2013
Explanation of Demand Ratings:
5 = High demand: difficult to fill open positions
4 = Moderate demand: some difficulty filling open positions
3 = Demand in balance with supply
2 = Demand is less than the pharmacist supply available
1 = Demand is much less than the pharmacist supply available
Pharmacy Manpower: 1310 Johnson Street, Mare Island of Vallejo, California 94592 •
909.623.5221 • www.pharmacymanpower.com

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Pharmacist Job Outlook
• Lower than expected job creation of direct patient care
RPh roles
• Surplus of PharmD graduates due to rapid school growth
Brown DL. A looming joblessness crisis for new pharmacy graduates and the implications it holds for the Academy. American
Journal of Pharmaceutical Education. 2013;77(5):Article 90.
Knapp K, Schommer JC. Finding a path through times of change. American Journal of Pharmaceutical Education.
2013;77(5):Article 91.
2008 2014 % increase
80 schools 130 schools 62%

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The dilemma of modern employment
• The employer-employee relationship is broken
– 70% of workers in America are not engaged at work according to
Gallup

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The dilemma of modern employment
• Companies cannot afford to offer lifetime employment

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Disconnect of modern employment
• At the same time, companies cannot innovate if everyone
acts like a free agent

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The Solution
• It’s time to rebuild the employer-employee relationship
• Employers, managers and employees need a new
relationship framework

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The Solution
Employment should be an ALLIANCE:
• A mutually beneficial deal
• Employees invest in the company’s success
• The company invests in the employees’ market value

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Navigating the social media
landscape

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The data proves . . .
• 72% of all Internet users are active on social media
• Facebook, Twitter and Google+ are the top 3 social media
sites used by marketers
• Twitter is the currently the fasting growing social
networking service
• 1.15 Billion active users on Facebook
• US spends about 16 minutes per hour on social media

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TWITTER I’m eating a #donut
FACEBOOK I like donuts
YOUTUBE Here’s a video of me eating a donut
INSTAGRAM Here’s an great photo of my donut
FOURSQUARE This is where I eat donuts
PINTEREST Here’s a donut recipe
SPOTIFY I’m listening to “Donuts”
GOOGLE+ I’m a Google employee who eats donuts

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LinkedIn is the only social network for the
professional world
Current status Professional
network
Private Life

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Why members come to LinkedIn
Identity
Professional profile
of record
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Connect, find
and be found
Networking
Be great at
what you do
Insights

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Why does this matter?!
• There are well over 300 million profiles on LinkedIn
• Two new members join LinkedIn every second
• 94% of Recruiters use social media to recruit
• Over 300K jobs are listed on LinkedIn

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Sharing information with your
network on LinkedIn and Twitter

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How do companies use
social media

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Social media used to evangelize
business, mission and values
• Not just attracting but influencing decision making as well
• 73% employers plan to increase their spending on social
media recruiting and referrals
– NOT job postings

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Express Scripts on Social Media

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Social Media Strategy
Offense
• Promote research and thought leadership
• Reach the right people and grow the business
Defense
• Real-time monitoring and engagement to protect the
corporate reputation
• Facilitate member complaint resolution
Analysis
• Measure and report daily, weekly and monthly metrics for
both offense and defense
• Analyze how we compare to others in the industry

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Jobs you may be interested in . . .
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Follow Companies you are
interested in working for

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Research companies
Do you feel a connection?
• Company mission, products and services
• Company culture and employees’ skills
• News about the company, industry and competitors
• Information about the role – search for members already holding
the role / similar roles
• Information about the person interviewing you
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What’s your brand?

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Recruiters are using social networks
to screen applicants
• Recruiters are looking at social networking profiles very
early in the process
– Using Facebook, Twitter and LinkedIn to screen candidates
• 55% of recruiters have reconsidered a candidate based on
what they saw on social media

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Here’s what I look for
• Personalized message
• Responsive
• Follow Express Scripts as a company
• How involved in the community
• Recommendations

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Groups on LinkedIn

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Recommendations on LinkedIn

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In conclusion . . .

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Managing your talent
• Mutual investment creates lasting value for employers and
employees – the alliance is the new framework for modern
employment

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You can make a difference
• Networked both online and offline
• Focus attention on 2-3 channels
• Social media is a revolving door: Gives insight to the
employer just as much as it gives the employer insight to a
potential employee

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Thank you!
• ALDietz@express-scripts.com
• @RecruiterAlliD

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How should one view employment
today ?
A. More akin to indentured servitude
B. Job hopping is an accepted practice
C. An alliance between employer and employee
D. The economy is getting better and employees have a
greater choice in employment options

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Why is networking important?
A. Networking will help increase your financial net worth
B. Networking is the number one way to grow your career
C. It is a good excuse to get out of the house
D. Your professional network is your biggest asset

51. 51
What is the best way to help you
prepare for an interview using social
media?A. Follow the company to see the interview questions they
ask
B. In your 1st connection on LinkedIn, you can see who has
interviewed at the same company
C. Search for practice interview questions
D. Follow the company you are interviewing with to learn
about recent company news

52. 52
What is the best strategy to build
your network on social media?
A. Upload your resume to a job posting site
B. Send a personal, unique message in the connection
request on LinkedIn
C. Send generic connection requests blindly to everyone in
your address book on LinkedIn
D. Only ask family members and close friends to follow on
Twitter

53. 53
Choose an appropriate status update
for LinkedIn below?
A. Sharing a final project presentation on behavioral health
economics
B. Sharing a photo of you new baby son
C. Sharing photo of coworkers at a happy hour, outside of
work
D. Updating your personal relationship status to “in a
relationship”

54. 54
Attendance Code
[FOR APHA USE ONLY]
You will need this attendance code in order to access the
evaluation and CPE form for this activity. Your CPE must
be filed by April 27, 2015 at 5:00 pm EDT in order to
receive credit.