The document discusses the psychology behind charitable giving and provides tips for nonprofit marketers. It notes that giving is often emotional and irrational, motivated by social factors like proof from others. Effective stories highlight relatable protagonists overcoming challenges. Marketers should emphasize empathy, compassion, and storytelling over guilt. Testing approaches is important to improve strategies while recognizing individual values and group identities shape views.
1. Lisa Simpson for Nonprofits #11NTCLISA Katya Andresen, COO Network for Good www.nonprofitmarketingblog.com @katyan4g Alia McKee, Principal Sea Change Strategieswww.seachangestrategies.com@aliamc Mark Rovner, Principal Sea Change Strategies www.seachangestrategies.com@mjrovner
2. Lisa Simpson for Nonprofits #11NTCLISA www.networkforgood.org/lisa
3. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT Text 11NTCLISAto 69866. ONLINE Use 11NTCLISAat http://nten.org/ntc/eval Session Evaluations Powered By:
16. be⋅hav⋅ior⋅al ec⋅o⋅nom⋅ics [bi-heyv-yer-al / ek-uh-nom-iks]Applies scientific research onsocial, cognitive, and motional factors that influence the decisions people make.
75. Design a test. Be clear on your goals Make a hypothesis Outline your methodology Be clear on your metrics
76. When you test, remember… Breakthrough results don’t equal small tests Sample size is key Don’t ignore past test results If it worked for x, that doesn’t mean it will work for you Analyze your data It’s ok to fumble
77. Lisa Simpson for Nonprofits #11NTCLISA www.networkforgood.org/lisa
78. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT Text 11NTCLISA to 69866. ONLINE Use11NTCLISAat http://nten.org/ntc/eval Session Evaluations Powered By:
Notes de l'éditeur
SCIENCE IT’S NOT JUST FOR NERDS – Alia taking point