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Operational Campaign Management (OCM) Presented by Christian Wright Chief Technology Officer, Merkle February 19 th , 2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OCM Context  ,[object Object],[object Object],[object Object],[object Object]
OCM Definition ,[object Object],[object Object],[object Object],[object Object],[object Object]
OCM Gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketers Needs – Environmental Challenges  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketers Needs – Operational Needs  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketers Needs – Common Sentiments  ,[object Object],[object Object],[object Object],[object Object]
Marketers Needs – Existing Process  ,[object Object],[object Object],[object Object],[object Object],[object Object],Word Powerpoint  Visio  Campaign Tool  Current Toolset  Manual
OCM – Existing Processes
OCM – Best Practices  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OCM with Alterian  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OCM with Alterian Word Powerpoint  Visio  Alterian Organizer ,[object Object],[object Object],[object Object],Alterian Selection  Planner ,[object Object],[object Object],Campaign Tool  Current Toolset  New Toolset Manual  Automated
OCM with Alterian – Organizer/Selection Planner
OCM with Alterian – Organizer/Selection Planner
OCM with Alterian – Organizer/Selection Planner
OCM with Alterian – Process
Summary  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object],[object Object]

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