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Visual representation of data research into proposed marketing budgets for the year ahead (2011)

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Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations. Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions. The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?

The Future of Social Intelligence - Extracting the Gold from Social Media #sm...

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While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation. Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products. Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business. What You Will Learn: The methodology behind using social data to find insights from your true audience How to use social media to understand consumer life cycles How to understand the value of non-brand advocates How to develop messaging and products tailored around your consumers

Social intelligence understanding your audience to enhance your business

Alterian

Authored by David Daniels, The Relevancy Group With all the channels and marketing messaging vying for the customer's attention it is becoming harder for marketers to not only remedy the consumer attention deficit order but also find meaningful ways to drive customer acquisition. This first eBook in a series on how to Create Engaging Email, will leverage The Relevancy Group's Connected Marketing Framework to provide proven tactics on how to drive subscriber acquisition. This eBook will expose marketers to cutting edge strategies on how to connect web analytics intelligence, social media and mobile marketing opportunities to exceed acquisition goals.

Creating Engaging Email - Driving Subscriber Acquisition

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Any brand that is active online can tell you that managing a social presence isn’t easy, but some companies are leading the way in their industry; maintaining closer connections with their customers, solving customer service issues quickly and amplifying their marketing efforts. Alterian analyzed 12 brands in 6 industries to determine which brands are the most engaged with their customers on social media. Our analysis included a head-to-head comparison of the following brands: • Time Warner Cable • Comcast Cable • Bank of America • Citi • Delta Airlines • American Airlines • ATT Wireless • Verizon Wireless • Microsoft Xbox • Sony Playstation • Dell • HP

Social Media Report Cards: Measuring Brand Engagement

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Change creates opportunities , and technology speeds change . While Finance is driven by spreadsheets, Marketing is now driven by emerging technologies. Creativity and building an emotional brand connection are still the hallmarks of success, but a lack of technology mastery will hamstring your message. In this webinar, Marcus Tewksbury , VP, Strategy and Consulting at Experian and Scott Brinker , CTO at ion interactive will map the marketing technology landscape and describe 10 scenarios where having a CMTO could make all the difference to your marketing. What You Will Learn: -An overview of the marketing technology landscape -How to build a business case for the CMTO -How to create a sample job description for this role CMTO -A reference guide to all the terms, acronyms, and listing of vendors

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Merkle CRM Executive Summit 2011

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Spring has sprung and we are finally seeing the sun again. But even as we turn our attention outdoors, another highly anticipated sign of summer is emerging -The return of Summer Blockbuster season! This year promises to bring plenty of action and thrills to the theater, but will it be enough to entice movie-goers? Alterian analyzed the conversations happening online to determine the most highly anticipated Summer Blockbusters. Will the big buzz equal box office returns? Watch this Alterian webinar and find out! Our Analysis for the first webinar covered May and June Movie releases including: • Thor • Pirates of the Caribbean: On Stranger Tides • Kung Fu Panda 2 • Hangover 2 • Cars 2 • Fast Five • Green Lantern • X-Men: First Class • Super 8

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The NFL draft looms just around the corner, players, teams and fans are becoming increasingly nervous about the lockout. Just how much chaos the lockout will wreak on the draft remains to be seen, but one thing is clear. No one is happy about the lockout, least of all the fans, who wonder whether a money dispute will shut down the most profitable sports league in the world. What is at risk for NFL fans? Where are they directing their ire – at the teams, at the league or at the players’ union? Which team’s fans are the most up in arms about the lockout? And how are fans grappling with million and billion dollar squabbles in the midst of a continuing recession? Watch Alterian’s Hot Topic analysis of the NFL Lockout!

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In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away. Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business. What You Will Learn: * How to use web analytics to go beyond tracking visitors and understand their intentions * How to combine usage profiles with content profiles for more effective targeting * How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting

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Presented by Jim Reynolds, Strategic Accounts Manager, Alterian We have officially entered the “Age of the Tablet”. With manufacturers from HTC to Dell releasing tablet devices, the tablet industry is expected to see explosive growth as more and more consumers adopt the devices. So how do consumers feel about the tablets that will be released this year? Can Android Tablets overtake Apple iPad? How is the social web reacting to the launch announcement for Blackberry Playbook? How is the anticipation building around HP Touchpad?

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The Super Bowl is no longer a one day event. Smart marketers know they need to integrate social media and cross-channels campaigns in order to get the most out of their $3 million per 30 second spot. With the social web at their fingertips, brand perception is no longer controlled by the brand, but rather by the savvy, generally outspoken customer. Brands need to extend their connection with these empowered customers by listening to what they actually have to say. Alterian did just that. We tracked and analyzed the online buzz around the 2011 Super Bowl advertisers and revealed which brands' marketing strategies made an enduring impact. In this webinar, Alterian presented metrics that measured the effectiveness of media spend, the reach of ads, and how the ads were received. Watch this presentation to learn: * Which brands had the most successful strategies and where they missed opportunities * How top advertisers leveraged social media to extend and expand their media buy * How to use similar social intelligence to measure the performance of your brand * What challenges this type of analysis can present and how those challenges can be overcome * What brands can do to take their marketing efforts to the next level

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When it comes to engaging with your customers, do you have the right formula to reach them through their CHANNEL of preference, with the CONTENT they want and at their CONVENIENCE ? How engaged is your brand? This year, Alterian surveyed nearly 1,500 marketing professionals to see just where brands stand when it comes to expenditure, social media, level of personalization, and whether brands are ready for growth or at risk. In this presentation Donnell Wright and Russ Taufa, of Alterian's research consulting group, examine survey findings and provide insight into how brand engagement is shifting as well as discuss new marketing opportunities for 2011.

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Industry analyst David Daniels from The Relevancy Group discusses the latest trends and tactics to harness social and mobile marketing for your email marketing. * How changes in communication behaviors and the rising popularity of Facebook messages impact marketing strategies * The demographics that are using mobile and social messaging. * Tactics to consolidate measurement across channels in order to fully understand and improve subscribers' total engagement * Content tactics to empower sharing, make story lines more compelling and ensure that messages render appropriately on a variety of devices

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