[INFOGRAPHIC] 2015 State of Social Business

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Key findings from Altimeter's benchmark report on social business DOWNLOAD THE COMPLETE REPORT: http://www.altimetergroup.com/2015/07/new-research-the-2015-state-of-social-business-priorities-shift-from-scaling-to-integrating/

Business Médias sociaux

The 2015
State of Social Business
INTEGRATION IS THE GOAL,
BUT DISCONNECTS CREATE BARRIERS
A new study by Altimeter Group ﬁnds that today’s social
business strategist is focused less on scaling social
engagement and more on integrating social with the
entire business. Scaling social is 30% less likely to be a
priority than it was in 2013, however, disconnects create
barriers to deeper business integration.
30%
Download the full report at altimetergroup.com and share your POV:
tweet using #2015AltimeterSocial or email ed@altimetergroup.com
KEY FINDING
DIGITAL INTEGRATION &
CONTENT STRATEGY TOP PRIORITIES
Integration of social with digital suffers from the lack of
a cohesive strategy
110%
IN 2015, 55% OF STRATEGISTS
SAID INTEGRATING SOCIAL
AND DIGITAL WAS A TOP
PRIORITY, A 110% INCREASE
FROM 2013
82% WANT TO INTEGRATE
SOCIAL & DIGITAL BY 2015,
YET, ONLY 36% HAVE A PLAN
DISCONNECT
KEY FINDING
STRATEGISTS NEED LEADERSHIP TO
CROSS SILOS & INTEGRATE
Breaking down silos requires engaged leadership
164%
WORKING WITH
EXECUTIVES TO INTEGRATE
SOCIAL HAS GROWN AS A
PRIORITY BY 164% SINCE
2013
ONLY 27% OF COMPANIES
REPORTED EXECUTIVE
ENGAGEMENT, AND WORSE,
C-SUITE LEADERSHIP
INVOLVEMENT DROPPED 18%
SINCE 2012
DISCONNECT
KEY FINDING
EMPLOYEE ADVOCACY
IS ON THE RISE
Employee-focused initiatives need HR partners
191%
LEVERAGING EMPLOYEES
TO ADVOCATE IN SOCIAL
HAS GROWN IN PRIORITY BY
191% OVER THE PAST
2 YEARS
ONLY 19% OF
ORGANIZATIONS REPORT
THAT HR IS REGULARLY
ENGAGED WITH SOCIAL
TEAM ON STRATEGY
DISCONNECT
KEY FINDING
SOCIAL AD BUDGETS
INCREASING
Digital content and social advertising strategy
are growth areas to align
205%
ALLOCATION OF
SOCIAL AD SPEND AS A
% OF DIGITAL AD BUDGETS
HAS INCREASED 205%
SINCE 2013
ONLY 35% OF
ORGANIZATIONS REPORT
THAT THEIR ADVERTISING
TEAM IS ENGAGED WITH THE
SOCIAL TEAM REGULARLY
DISCONNECT

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1. The 2015 State of Social Business INTEGRATION IS THE GOAL, BUT DISCONNECTS CREATE BARRIERS A new study by Altimeter Group ﬁnds that today’s social business strategist is focused less on scaling social engagement and more on integrating social with the entire business. Scaling social is 30% less likely to be a priority than it was in 2013, however, disconnects create barriers to deeper business integration. 30% Download the full report at altimetergroup.com and share your POV: tweet using #2015AltimeterSocial or email ed@altimetergroup.com KEY FINDING DIGITAL INTEGRATION & CONTENT STRATEGY TOP PRIORITIES Integration of social with digital suffers from the lack of a cohesive strategy 110% IN 2015, 55% OF STRATEGISTS SAID INTEGRATING SOCIAL AND DIGITAL WAS A TOP PRIORITY, A 110% INCREASE FROM 2013 82% WANT TO INTEGRATE SOCIAL & DIGITAL BY 2015, YET, ONLY 36% HAVE A PLAN DISCONNECT KEY FINDING STRATEGISTS NEED LEADERSHIP TO CROSS SILOS & INTEGRATE Breaking down silos requires engaged leadership 164% WORKING WITH EXECUTIVES TO INTEGRATE SOCIAL HAS GROWN AS A PRIORITY BY 164% SINCE 2013 ONLY 27% OF COMPANIES REPORTED EXECUTIVE ENGAGEMENT, AND WORSE, C-SUITE LEADERSHIP INVOLVEMENT DROPPED 18% SINCE 2012 DISCONNECT KEY FINDING EMPLOYEE ADVOCACY IS ON THE RISE Employee-focused initiatives need HR partners 191% LEVERAGING EMPLOYEES TO ADVOCATE IN SOCIAL HAS GROWN IN PRIORITY BY 191% OVER THE PAST 2 YEARS ONLY 19% OF ORGANIZATIONS REPORT THAT HR IS REGULARLY ENGAGED WITH SOCIAL TEAM ON STRATEGY DISCONNECT KEY FINDING SOCIAL AD BUDGETS INCREASING Digital content and social advertising strategy are growth areas to align 205% ALLOCATION OF SOCIAL AD SPEND AS A % OF DIGITAL AD BUDGETS HAS INCREASED 205% SINCE 2013 ONLY 35% OF ORGANIZATIONS REPORT THAT THEIR ADVERTISING TEAM IS ENGAGED WITH THE SOCIAL TEAM REGULARLY DISCONNECT

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[INFOGRAPHIC] 2015 State of Social Business