Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
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[Report] Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, by Rebecca Lieb
1. Organizing for Content:
Models to Incorporate Content Strategy and
Content Marketing in the Enterprise
April 25, 2013
By Rebecca Lieb
With Chris Silva and Christine Tran
Includes ecosystem input from 78 corporate practitioners, content service providers, and domain experts