Part 1 of 2 of a blog looking at Slideshare. A brief introduction to Slideshare, looking at Slideshare as a business platform and the analytics available.

1. Marketing with Slideshare (Part One)
By Jason Leith, Digital Marketing & PR Executive, Alto Marketing – April 24rd 2013
This is the first of a two part blog looking at Slideshare as a way to extend the reach of your content.
In this blog there will be a brief introduction to Slideshare with a more detailed look at Slideshare as
a business platform and the valuable analytics available. The second part of this blog, released
tomorrow, will look at the benefits Slideshare can offer to your SEO efforts and some helpful ideas
to get you started.
One of the biggest and yet underused online business platforms that I’ve been testing recently is
Slideshare. For those that haven’t heard of it, Slideshare is a platform for sharing business content;
you can share almost any type of content e.g. powerpoint, word documents, pdf, infographics,
video, webcasts.
There’s been a lot more talk on marketing blogs about it in the past few months and with good
reason; Slideshare has a massive amount of traffic, they get 60 million unique visits a month, one of
the highest traffic sites on the internet! This potential exposure alone is enough of a reason to start
uploading your content to Slideshare.
Business platform
Another reason to start pushing Slideshare to clients is because it is made for businesses. Proof of
this is easy to see. Slideshare enables you to add tags to the content you upload and the six most
used tags are: business, statistics, social media, market, trends and research.
One of the main ROI indicators in B2B marketing is leads, and capturing this data is generally not
possible with Facebook and Twitter. This is where Slideshare differs; it allows you to capture leads
by adding a data capture form to your content. “That’s great, now I can capture those all-important
leads!” I hear you say, but it gets better. The flexibility in the data capture form makes it so simple
for the viewer and so flexible for the content owner:
You decide where in your content it sits, be it before the reader gets to view your
content, half way through the content and perhaps just before they get to that
great bit of knowledge you are sharing, or at the end.
You can choose the information that you ask for and if the form is mandatory or
optional.
You can use the data capture as a call-to-action, for example to drive traffic to
your website to sign up for a newsletter.
The form auto-populates if the viewer is signed in to Slideshare.
The form still appears on embedded Slideshare presentations.
Analytics
Slideshare also offers analytics on the content you upload. If you sign up to the very reasonably
priced, £19 per month Silver Account, you gain access to in-depth analytics on your content.
Including:

2. Date viewed
Geographic location of viewer
What content they viewed
The referring url they used to get to your content
Keywords used to find your content
What content was being viewed when they clicked through to your presentation
The analytics that are provided can give you good insight in to what content resonates best with
your audience. This insight will help when you are creating future content as you will know which
type, style and information your audience interacts with most.
I will stop at this point and let you digest the great potential of Slideshare. See tomorrow’s blog for
more on Slideshare including some helpful tips to get you off to a flying start on your own
Slideshare experience.
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