2. SUMMARY
1. Get to know your Alvarum portal
2. Create a permanent section on your website
3. Recruit for challenges
4. Promote fundraisers in your medias
5. Create a personal link with fundraisers
6. Interact through social media
3. GET TO KNOW YOUR ALVARUM PORTAL
• Charity’s description and contact
information
• List of fundraising challenges
• Page creation for new occasions
• Provide the link to all your supporters
3
4. CREATE A PERMANENT SECTION ON YOUR WEBSITE
• Post a description and call to action to
recuit for Alvarum challenges
• Describe how people can organize
personal initiatives and raise funds.
• Add testimonies of fundraisers
4
5. CREATE YOUR RANGE OF CHALLENGES
• Start by proposing two challenges a
year
• Choose different formats (5k, 10k,
20k) for different target groups
• Allow for sufficient time between the
two events
5
6. CREATE YOUR RANGE OF CHALLENGES
• Alvarum challenges like Heroes Race
• Recruit participants for a mass
participation event. Alvarum offers a
dedicated website for your team of
fundraisers
• Organize your own challenge
6
7. PERSONAL EVENT FUNDRAISING
• Describe clearly on your website how
people can create their own occasions
• Provide with examples and action
material
• Highlight iniatives of individuals in all
your media
7
8. RECRUIT FOR CHALLENGES
• Start 6 months in advance with
recruiting for the event
• Use Alvarum recruitment tips to recruit
more participants
• Engage your corporate partners
8
9. PROMOTE FUNDRAISERS IN YOUR MEDIAS
• Establish a permanent section in your
newsletter and magazine about
supporters raising funds
• Interviews fundraiser/teams and
publish the interviews
• Use our press release template to get
clippings in the local media about your
fundraisers
9
10. CREATE A PERSONAL LINK WITH FUNDRAISERS
• Assign a point person to monitor the
fundraising pages on a daily basis
• Schedule welcome/thankyou emails
/calls before and after the fundraising
initiative
• Meet with the fundraisers at the
challenge and assure they have a
great experience
10
11. INTERACT THROUGH SOCIAL MEDIAS
• Publish pages of succesful fundraisers
on facebook and twitter
• Post at least 1-2 times a week about
fundraising iniatives
• Remind people about approaching
deadlines and practical information
11
