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A young man walks along the shore of a deserted beach.
He notices an old man picking up small objects and throwing them into the sea.
“ What are you doing?” the young man asks. “ I’m throwing starfish into the sea,” replies the old man.
The old man explains that the stranded starfish will die if left in the morning sun.
“ But there must be millions of starfish on the beach!” exclaims the young man. “ How can you make any difference?”
Looking at the starfish in his hand, the old man throws it into the sea and says - “ It  MAKES A DIFFERENCE  for this one!”
Making a difference requires you to give of yourself.
EVERY CUSTOMER COUNTS! There are thousands and millions of customers . . .
G o   the   E xtra   M ile   Every customer feels good when you
They feel  GREAT when you MAKE A DIFFERENCE  in their service experience .
Just like the starfish,you start with one customer at a time.
How do you  Make A Difference ? One  starfish  at a time. One  customer  at a time.
TRAINING & DEVELOPMENT Go MAD! Copyright © 2008. Changi International Airport Services Pte. Ltd. All Rights Reserved

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Go Make A Difference

  • 1. A young man walks along the shore of a deserted beach.
  • 2. He notices an old man picking up small objects and throwing them into the sea.
  • 3. “ What are you doing?” the young man asks. “ I’m throwing starfish into the sea,” replies the old man.
  • 4. The old man explains that the stranded starfish will die if left in the morning sun.
  • 5. “ But there must be millions of starfish on the beach!” exclaims the young man. “ How can you make any difference?”
  • 6. Looking at the starfish in his hand, the old man throws it into the sea and says - “ It MAKES A DIFFERENCE for this one!”
  • 7. Making a difference requires you to give of yourself.
  • 8. EVERY CUSTOMER COUNTS! There are thousands and millions of customers . . .
  • 9. G o the E xtra M ile Every customer feels good when you
  • 10. They feel GREAT when you MAKE A DIFFERENCE in their service experience .
  • 11. Just like the starfish,you start with one customer at a time.
  • 12. How do you Make A Difference ? One starfish at a time. One customer at a time.
  • 13. TRAINING & DEVELOPMENT Go MAD! Copyright © 2008. Changi International Airport Services Pte. Ltd. All Rights Reserved