1. MUSIC MAGAZINE QUESTIONNAIRE
AUDIENCE RESEARCH

2. STATISTICS
What music do you like
listening to?
Rap
Classical
Indie
Pop
Rock
Reggae
I gave my questionnaire to 50% males and 50%
females. The most popular music to listen to was
Indie, the data says that 90% of people listen to it. Not
far behind this was Rock, with 80% of people listening
to it.

3. What music magazines would
you read?
NME
Mojo
Q
Kerrang!
Uncut
The most popular magazine to read was NME with 70%
of people saying they read it. Q and Kerrang! were read
by 60% of the people who I asked. This reflects
people’s music tastes.

4. Which masthead would attract
you to a magazine?
Forte
Riff
Lead
Volume
‘Lead’ was the most popular masthead with 70% of the
people who I asked saying it was their favourite. No one
voted for ‘Volume’, also ‘Riff’ and Forte didn’t have many
people vote for it.

5. Which of the following slogans do
you prefer?
Love Live, Love
Lead
Hear the Music
Music
Surrounds You
Loud and Live
I wanted to know whether I should have a slogan in my
music magazine so I came up with some ideas. The
data came back as 70% of the people liked ‘Love
Live, Love Lead’ which would match the most popular
masthead ‘Lead’.

6. How much would you pay for a
weekly music magazine?
£1 - £1.50
£1.60 - £2.00
£2.10 - £3.00
£3.00 +
By looking at this data, most people would be willing to pay
£1.60-£2.00 for a weekly music magazine. Nobody ticked
the box for £3.00+.

7. What type of image would
encourage you to buy a music
magazine?
Male Group
Female Group
Mixed Group
Female Artist
Male Artist
70% of people said that having a Female Artist on the front cover
of a magazine would encourage them to buy it. Whereas no-one
voted for a female group, it was the least popular. 10% of people
said that a male artist as the image would encourage them to buy
the magzine.

8. What would you like to see on a contents
page of a music magazine?
Editors Letter
Film Reviews
Video game Reviews
Downloads
Interviews with artists
Live Gigs/Festivals
Reviews of albums
Regulars
Interviews were very popular, with 80% of people
ticking it. The Editors letter, film reviews and
information on gigs and festivals had 70% of people
vote for them. These were the most popular sections
people would like to see.

9. What type of article do you like to read
in a magazine?
Reviews of
bands/artists
1st Person
interviews
3rd Person
interviews
Information and
facts on bands
and artists
60% of people said they like 1st Person interviews, the
rest voted for reviews and 3rd person interviews.
Nobody wanted information and facts on bands and
artists.

10. Would you use the internet or other
media platforms associated with a
magazine?
Yes
No
Every person who I gave the questionnaire said they
would use the internet or other media platforms
associated with a magazine.