Live tweeting your event, a speech or even what you read is a great way to show your expertise, share your experiences with others and remember the key points for yourself. Learn some best practices here.

1. LIVETWEET
USING EVENTS TO INFORM AND BUILD
YOUR OWN BRAND

2. READY PHYSICALLY
Pick your devices and make sure
they are charged
• Easier to write/monitor from a
laptop
• Easier to take photos/videos
with a phone
Sit where you can see, hear, take
decent pictures

3. READY TO WORK
Tell your followers it’s happening
Know the event hashtag
Pre-load your monitoring
Learn the handles for speakers,
frequent Tweeters

4. READY TO ADD VALUE
Consider your audience
Do some background
research

5. LISTENING
Summary comments tweet well
“In other words…”
“So you see…”
“So now we know…”
Live audience reaction can be a
clue

6. SURVEILLANCE
Set up tabs
• Hashtag
• Interactions
Read the room – what are
people interested in?

7. SHARE THIS
Important statements
Photos of slides
Photos/videos that provide context
Crowd
Speaker(s)

8. ADD VALUE
Add your own knowledge on
topics
Tweet links to original
studies/web sites, etc.

9. ENGAGE!
Respond to mentions
Like and retweet – share the
love
Ask/answer questions

10. SUPERSTAR
LEVEL
Tag offsite folks mentioned or
who might be interested by
handle
Hashtag locations
Build a list from those who
engaged with you
Storify or blog about it afterwards