AWS offers a reliable and scalable cloud infrastructure platform that enables customers to run all types of business applications, from small departmental solutions to mission-critical applications that automate company-wide business processes. AWS is certified to run various ERP, CRM, collaboration, databases, messaging and content management software packages from top Independent Software Vendors (ISVs) like SAP, Oracle, Microsoft. Find out how you can run your business Applications from SAP, Oracle and Microsoft in an on-demand and flexible way on the cloud.

1. Bikram Singh Bedi
Running Enterprise Applications on AWS

2. Networking
Compute
Database
ApplicationStorage
Big Data–MapReduce
NoSQL
Search
DNS
Archive Data Warehouse
IT As A Service
CloudFront

3. Solving Problems for Organizations Around the World

4. Every Imaginable Use Case
Free steak campaign Interactive TV ads Mars exploration ops Consumer social
apps
Securities trading
Data archiving
Financial markets analysis R&D analysis Marketing website SAP and SharePoint
Gene sequencing
Streaming webcasts
Media streaming Consumer social apps
Facebook app
Big data analytics
Website and media
sharing
Ticket pricing optimization Web and mobile apps Disaster Recovery
Consumer
social app
Monte Carlo
simulation

5. Some Indian Customers

6. Lower Costs
“We achieved 50% cost savings for SAP dev & test environments.” Lionsgate
“Customers can realize TCO savings as high as 60%.” Morgan Stanley Research
Faster Time-to-Market
Increase Agility
“AWS brings business agility as we’re able to deploy services much more quickly.” Shell
“AWS allows us to focus on innovation instead of managing servers.” Gol Airlines
“It took us only 23 minutes to start and provision an Oracle DB.” Advanced Innovations
“AWS brought average time-to-solution down from 23 hours to 20 minutes.” Bankinter
Why AWS for Enterprise

7. 






Experiment Often & Fail Quickly with Cloud



 Cost of failure falls dramatically
 People are free to try out new ideas
 More risk taking, more innovation

8. Architected for Enterprise Security Requirements
“The Amazon Virtual Private Cloud
[Amazon VPC] was a unique option that
offered an additional level of security and
an ability to integrate with other aspects of
our infrastructure.”
Dr. Michael Miller, Head of HPC for R&D

9. We Take Good Care of Our Customers
Enterprise support Trusted Advisor Professional ServicesAccount Teams

10. How are Enterprises Using AWS

11. How Enterprises Are Using AWS
Cloud for Development & Test Environments
SAP
Reduced deployment time
from weeks to days
Oracle enterprise
applications
Reduced dev & test
environment cost
SAP
70% reduction in
operational cost

12. Build New Apps for the Cloud
Faster to build
Faceboo
k App
Global
Web Sites
Mobile
Streamin
g
Social
Games
Consumer
apps
Less expensive to run
Distributed
architectures for high
availability
Easier to manage
Facebook app Mobile streaming
Financial
record
archiving
Global website Social games Marketing campaigns

13. New Cloud Apps that Integrates with On-premises
Systems
On-premise
data center
AWS serves up
application
content & data
Integration back to
Samsung Data
Centers for financial
transactions
Hybrid app

14. Storage
Gateway
Elastic Map
Reduce
RedShift
Amazon S3
...
Corporate
data center
App 1
App 2
App N
Use Cloud to Make On-Premise Apps Better
Analytics
Back-up

15. Big Data
Analytics
Export operational
data to AWS for
analytics
processing
Oracle
databases
Automated back-up
to S3 with Oracle
RMAN
Use Cloud to Make On-premise Apps Better
Big Data
Analytics
50% cost reduction
with 2X faster queries
using Amazon Redshift
Big Data Analytics Oracle Database Big Data Analytics

16. Migrate Existing Apps to the Cloud
1/3 of servers
migrated to AWS
Migrated 500
web properties in
5 months
New product web sites
in 2 days vs. 2 weeks
Migrated clinical
trials simulations
platform
Simulations in 1.2hrs
versus 60 hrs
64% reduction in cost
New product website in
two days versus two
weeks
Saved 1-1.5 GBP

17. We Support a Wide Range of Technologies

18. SAP Business Suite
SAP Business Objects
SAP All-in-One
SAP Rapid Deployment Solutions
Oracle E-Business Suite
Oracle Fusion Middleware
Oracle DB 11g
Oracle..
Microsoft SharePoint Server
Microsoft SQL Server
Microsoft Windows Server Apps
IBM DB2
IBM Informix
IBM WebSphere
Popular Applications License Mobility
Leveraging Existing Licenses

19. AWS Marketplace
 An online store where customers can find, buy, and quickly deploy
software that runs on AWS.
 Partners can sell on the AWS Marketplace.

21. Oracle Software on AWS
Oracle E-Business Suite
JD Edwards EnterpriseOne
PeopleSoft Applications
JD Edwards World
Oracle Fusion Applications
Siebel
InQuiraHyperion
Primavera
Agile PLM
ATG Web Commerce
Oracle SOA Suite
Identity and Access Management
Business Process Management Suite
WebLogic Suite
Master Data Management Suite
OBIEE
Business Activity Monitoring
Business Rules
WebCenter

22. Oracle Test Drive Program
Siebel
Enterprise Beacon
Oracle E-business suite
Apps Associate
Oracle Business Intelligence
Vlamis
Oracle Data Guard Disaster
Recovery Apps Associate
Oracle Hyperion Planning
Full 360
Peoplesoft Human Capital
Management
DLZP Group

23.  Full solution deployed in weeks not
months.
 Oracle EBS rollout reduced from 10 to
3 days.
 Performance comparable to traditional
on-premise.
 Expensive and slow to build on-
premise environments for enterprise
applications.
 Deployed Oracle E-Business Suite
and Oracle RMAN on AWS.
 Runs financial applications for Latin
America entities on AWS.
 Oracle deployment uses Amazon
EC2, Amazon EBS, Amazon S3.
Use of AWS Business Benefit
23

24.  Eliminated complexity of managing
infrastructure.
 No longer have to manage multiple
vendors for our infrastructure needs.
 Eliminated high costs for maintaining
servers and only pay for storage and
usage.
Use of AWS Business Benefit
24
 Traditional servers were no longer
sufficient to keep pace with rapid
growth.
 Moved Oracle E-business and
Oracle database to the AWS cloud.
 Runs Amazon EC2 on Oracle Virtual
Machine

26. AWS and SAP Alliance
SAP has been an AWS customer since 2008
AWS is an SAP-certified Global Cloud Services Partner and
Global Technology Partner
Most SAP products are now certified for production deployment on AWS

27. How SAP Customers and Partners Use AWS
Extend Existing IT Infrastructure
Host Complete SAP Environments
 Run SAP Test, training, demo, POC and sandbox systems
 Host solutions like Afaria, SMP, BO BI
 Migrate SAP Dev and QAS landscapes
 Migrate SAP legacy systems
 SAP document and data archiving
 Temporary infrastructure for SAP upgrades and OS/DB migrations
 DR site for on-premises SAP production environments
 Start new SAP implementation
 SAP partners host demo, training, POC and project systems

28. SAP Solutions Certified for Production on AWS
 SAP Business Suite
 SAP Business All-in-One
 SAP Rapid Deployment Solutions
 SAP BusinessObjects BI Solutions
 SAP Afaria
 SAP HANA One

29. SAP Licensing on AWS
 Primary model for most SAP applications
 Existing SAP licenses can be used on AWS
Bring-Your-Own-License (BYOL)
License included
 SAP HANA One Business Edition - $0.99 p/hour
 BOBJ BI 4.0 – w/5 user licenses
 Trial / Developer Editions

30. SAP as a Customer
AWS Cloud Usage @ SAP
 Customer Demo and POC
 Business ByDesign
 BusinessOne
 Training
 Workshops
 Development and Testing
 SAP Carbon Impact
OnDemand runs on AWS!
SAP AWS footprint
30

31. Hybrid Deployment on AWS
MADMEN
Background
 Lions Gate is a leading global entertainment
company, based in the US.
Challenges
 Expanding infrastructure and costs
 Increasing enterprise app workloads
 Tighter time-to-market requirements
 Needed ability to rapidly provision servers
Solution
 Performed POC to evaluate viability to host SAP
systems
 Successfully migrated DEV and QAS landscapes in
days
 Currently planning migration of PRD landscape
 Saved $1m+ over 3 years (50% savings)
“We are able to use AWS to reduce the time
to deploy infrastructure from weeks to days
or hours… we believe moving to AWS will
save us about 50 percent versus traditional
hosting facility.”

32. SAP Business All-in-One on AWS
Background
Merrifield Garden Center, one of the largest and most
complete garden nurseries in the US, is using Business All-
in-One on AWS to manage inventory, purchasing and
accounts.
Challenges
 A new SAP Business All-In-One ERP customer
 Limited IT resources
 Needed a fully managed solution
Solution
 Outsourced SAP implement and operations to Protera
Technologies
 Use the AWS cloud as a utility computing environment
 Leveraged multi-datacenter infrastructure at no additional
cost
“Our IT operations were simply not keeping pace
with the rapid growth of business. Running our SAP
Business All-in-One solution on AWS, provided
dependable infrastructure and an affordable solution
that enhanced security and flexibility to scale up and
scale down during seasonal demand swings.”
Bryan Moore IT Director at Merrifield Garden
Center.

33. SAP BusinessObjects BI on AWS
Background
Emergency Medicine Business Intelligence (EMBI) provides
HIPAA compliant analytic tools to hospital emergency
departments to monitor productivity, utilization and patient care.
Challenges
 Limited IT resources
 Need for greater scalability
 Manage costs better from capital expenses to variable
operating expenses.
Solution
 Used Microsoft SQL Server 2008 R2 Standard and SAP
BusinessObjects.
 Utilized SAP Business Objects “out-of–the-box” analytics
dashboard and key performance metrics solution for every
aspect of a hospital’s emergency department.
“Deploying SAP Business Objects BI
solutions on AWS, allows us to leverage
industry-leading business intelligence tools
to provide our customers web-based, on-
demand, key performance metrics to
manage their operations.This enables our
emergency department clients to provide
higher level of service to customers.”
Scott Richards, CEO at EMBI

35. What is Available on AWS
Eligible Server Applications Windows Server on AWS
 SQL Server Standard Edition
 SQL Server Enterprise Edition
 SharePoint Server
 Exchange Server
 Dynamics CRM Server
 Lync Server
 Systems Center servers
 Microsoft Windows Server®
OS operating system is not
included in License Mobility
and continues to be
provided as an EC2
instance
 AWS will continue to offer
SQL Standard instances
• License Mobility instances must be
assigned to an AWS Region hour time for a
minimum of 90 days.

36. Recovery.gov
 US Government official website that provides easy access to data related to
the Recovery Act for the reporting of potential fraud, waste and abuse.
– Started as platform for development, testing and failover quickly moved to
production
– Increased security, faster performance and provisioning
– Migration took 22 days
– Expects to save $750k within the first year
SW Apps
 Microsoft: SharePoint 2010, SQL Server 2008, Forefront
 System Center Operations Manager, Windows Server 2008
 Esri: ArcGIS – Geo
 SAP: BusinessObjects

37. We Want to Talk to You if…
 You’re facing a tech refresh in the next year
 You need to add capacity for growing workloads
 You have a new application project – Customised or Packaged.
 You plan to launch a technology driven business initiative
 You’re considering outsourcing part or all of your IT environment
 You’re outsourced and aren’t getting the results you want

38. Email: bikramb@amazon.com

39. A Customer’s Perspective
Akhilesh Kataria
Co-founder, Strata
June 25, 2013

40. Who is Strata?
• Founded in July 2009
• Is a neighborhood services company
• Runs JustBooks: India’s largest neighborhood community library chain
– 60+ neighborhoods across 11 cities
• Launching EarDrums, a neighborhood community music studio
• A team of technology & retail enthusiasts re-imagining neighborhood services

41. Key Figures
• Libraries
– Number of Libraries: 60+
– Timings: 10 am to 9 pm
• Circulation
– 5000+ Daily Circulation,
– 6500+ Weekend Circulation
– 10000+ Peak During Summer
Holidays
– 10% Online, 90% Offline
• Technology Team
– 5 Developers
– 2 Customer Service
– 1 IT Infrastructure Support
– bi-weekly deployment
AWS Cost
Less than Rs 1000 /Month/Library

42. Our IT Landscape
• Omni-Channel
– Web-store
– Kiosk & Point of Sale
• Subscriptions, Orders & Inventory
– Distributed, Multi-Franchisee
• ERP
– Finance & Control
– Production Planning
– Warehouse & Materials
– Sales & Distribution
• Misc. Functions
– Payroll, TAM
– Email, Collaboration
– Analytics
• Our Platform : R3
– Flex, RoR
• SAP : ECC 6.0
– FICO, SD, MM, WM, PP, PS
• SaaS Services
– GreyTip
– Google Apps
– Bime Analytics
– Zoho
– & many more..

43. Movement to AWS
• Mission Critical
• R3 Platform
• Benefits
• Managed Services
• Scalability
• Full Stack
• SAP ECC 6.0
• Benefits
• Easy Provisioning
• Pay Per Hour
• BackUp’s From Day 1
• Secure/VPC
Step 1 Step 2 Step 3
• Low Risk
• Document Storage
• Transactional Email
• CDN
• Dev/Test/Training/De
mo Environments
• Benefits
• Easy Start
• Pay Per Hour

44. Ongoing Benefits
• Cost Effective
– ERP servers run only during office hours, 5 days a week
– Library services run only during library timings, 7 days a week
– Reports & Analytics - On demand
– Web channel - 24x7
• Scalable
– Library services auto-scale with traffic patterns
– ERP servers can be scaled up when needed
• Reliable
– Scripted back-up’s & transport
• Managed services
– Sensible Defaults
– Easy Administration

45. Conclusion
• AWS gives you access to an internet scale infrastructure
• Managed services help improve reliability, reduce IT support costs
• Easy billing with cost allocation reports, help control costs
• Start small - deploy DR, non-production environments & new services on the
cloud.
• Build v/s Buy - use Amazon Marketplace to find pay per hour services
• Embrace the cloud

46. Thank You
akhilesh.kataria@strata.co.in

47. A case for cloud- SAP Implementation by JKT
About the company
JKT is part of one of India’s largest conglomerates, the $4 billion group and 100 year old J.K. Organisation. Today, JKT is a
global IT services and software solutions company providing world class solutions to SMEs, start ups, as well as some of the
world’s largest organisations. JKT forged its strategic partnership with SAP India in 2007. JKT’s SAP practice has a large
pool of functional and technical consultants with many man years of experience in SAP consulting, implementation,
production support, shared services support, rollouts and training. JKT has facilities in Noida, Mumbai, Bangalore, Chennai &
Kolkata and overseas offices in the US & UK
Challenges
• Customer’s need to start small and have the right sized infrastructure to have optimum spend on infrastructure
• Avoid one-time investment on hardware procurement and high maintenance cost of the data centers
• Make servers available on-demand and in a phased manner so there are no delays in commencing project
Benefits for SAP Customer on AWS
• Setup SAP environment in a phased manner as the project progress
• Pay only for IT resources used- Cut your on-demand infrastructure cost by more than 35%
• Add cloud infrastructure services in minutes rather than weeks (key to SAP deployment). Deploy SAP without
waiting for hardware to arrive
• Scalable & reliable cloud infrastructure to deploy all SAP components (e.g) HANA, BOBJ, etc
• Reliable backup and DR setup within AWS platform at a nominal cost
• AWS Technology platform certified by SAP
• HA services & fault-tolerant architectures for SAP