A Year's Worth of Innovation in 30 Minutes - In this Keynote talk, Jinesh Varia discuss all the new features and services that AWS released in 2011 and discusses AWS growth and innovation along with customers and partners. The speaker notes contain the links to the blog posts of announcements.

1. A Year’s Worth of Innovation
The State of the Cloud
Jinesh Varia

2. 2011: A Year’s Worth of Innovation
Growth and New Services Customers
Expansion and Features and Partners

3. AWS’ Growth and Expansion in 2011
Growth and
Expansion

4. Each day, AWS adds the
equivalent server capacity to power Amazon when it was
a global, $2.76B enterprise (circa 2000)

5. In 2011, 3 new regions
New Asia Pacific Region New low-cost US West GovCloud Region for
In Tokyo, Japan Region in Oregon Government Applications

6. US-Persons-only Access
FISMA Moderate Compliant Controls
Data Isolation (Service & IAM Controls)
Network Isolation (VPC required, FIPS 140-2 Compliant
endpoints, AWS Direct Connect Optional)
Virtual Machine Isolation (Dedicated instances optional)
AWS GovCloud-US
Designed for US Government Customers

7. Global Infrastructure for Global Enterprises
GovCloud US West US East Europe Asia Asia
(US ITAR Region) (Northern (Northern West Pacific Pacific
California) Virginia) (Dublin) Region Region
(Singapore) (Tokyo)
AWS Regions
AWS Edge Locations

8. AWS Regions and Availability Zones

9. Amazon S3 Growth
566 Billion
Peak Requests:
370,000+
per second
262 Billion
102 Billion
40 Billion
2.9 Billion 14 Billion
Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q3 2011
Total Number of Objects Stored in Amazon S3

10. Amazon CloudFront Growth

11. Content Distribution: Amazon CloudFront
• Global content delivery network
• Added 7 new locations in 2011
• 21 edge locations across the globe
• Self-service sign up, easy administration
• Built using Amazon.com’s highly reliable infrastructure
Use Cases Key Features
• Video and Rich Media • RTMP Streaming (Adobe FMS)
• Online Gaming • HTTPS Delivery
• Interactive Agencies • Private Content for HTTP & Streaming
• Software Downloads • Programmatic Invalidation
• Static Websites • Detailed Logs for HTTP & Streaming
• Default Root Object

12. 2011: A Year’s Worth of Innovation
Growth and New Services
Expansion and Features

13. Compute New
& Big Data Services
& Tools
“This is where the
cloud really shines”
Storage &
Security
Networking

14. New
Services

16. In 2011, 14 Major Updates in the
AWS Management Console (Web Interface)

17. The AWS Cloud
Tools to access
services
Cross Service
features
High-level
building blocks
Low-level
building blocks

18. New Instance Types AmazonEC2 New ways of
Monitoring
Compute

19. New Instance Type: “The Beast”
Micro Standard High High CPU Cluster Cluster
Memory Compute GPU
t1.micro m1.small m2.xlarge c1.medium cc1.4xlarge cg1.4xlarge
m1.large m2.2xlarge c1.xlarge cc2.8xlarge
m1.xlarge m2.4xlarge
In 2011, cc2.8xlarge was launched:
Linpak Test
2 Xeon Processors with 8 hardware cores = 88 ECUs 1064 cc2 instance cluster
60.6 GB RAM and 3.37 TB of instance storage generated 240 teraFLOPS
10GigE Full Bisection bandwidth non-blocking IO ranks #42 in Top500
Hardware Assisted Virtualization (HVM) at $2.40/Hour Supercomputers List

20. New Operating Systems

21. New Purchasing Options
On-demand Reserved Spot
Instances Instances Instances
• Pay as you go • Onetime • Requested
upfront + Pay Bid Price and
as you go Pay as you go
• Starts from • $56 for 1 • $0.005 /Hour
0.02/Hour year term as of today at
and then 9 AM
$0.01/Hour
For Steady For Time-
For Spiky
State insensitive
Workloads
Workloads workloads

22. New Purchasing Options
On-demand Reserved Savings over Spot
Instances Instances on-demand Instances
• Pay as you go Heavy 41% - 1 year • Requested
Utilization 58% - 3 Year Bid Price and
Pay as you go
Medium 34% - 1 Year
• Starts from Utilization 49% - 3 Year • $0.005 /Hour
0.02/Hour as of today at
Light 28% - 1 Year 9 AM
Utilization 34% - 3 Year
For Steady For Time-
For Spiky
State insensitive
Workloads
Workloads workloads

23. The Big Data Cloud Stack - Analytics
Amazon S3
Upload large
datasets or log Amazon S3
Data files directly Input
Source Data
Output
Data
Task
Amazon Elastic Node
MapReduce Amazon SimpleDB
Mapper
Code/ Reducer
Service
Name Task Metadata
Scripts HiveQL Node Node
Pig Latin
Cascading Runs multiple
JobFlow Core HiveQL
Steps Node Pig Latin
Query
Core
Node
HDFS
BI
JDBC/ODBC Apps
Amazon Elastic MapReduce
Hadoop Cluster

24. This is where the cloud really shines
Amazon Cluster Spot Elastic
Expand/
Hadoop Elastic Compute Instance
Shrink
Super
MapReduce HPC s computer
Your On-demand Each VM = Cost savings Expand or Elastic
Distributed Infrastructure 2 Xeon 8-core by Mix-n- Shrink a Super
Processing (Cloud) + 60.6 GB RAM match running Computer
Framework Automation 10G Ethernet instances cluster
2 GPGPUs (On-demand, Spot,
Reserved)
The 2011 Elastic Supercomputer

25. New Ways to Import existing VMs
Windows
Server 2008
APIs Buckets
VM Import
VMware ESX VMDK service Root Data
Volume Volume Snapshots
Citrix XenServer VHD
Microsoft Hyper-V VHD Amazon EBS
Availability Zone #1

26. New Ways to Import/Export Data
EBS Snapshot
Also, No inbound data transfer charges

27. New Features in 2011: Auto Scaling and
Elastic Load Balancing, CloudFormation
• Elastic Load Balancing • Amazon CloudWatch
– IPv6 Support – CloudWatch Alarms
– SSL Support – CloudWatch Custom Metrics
– Sticky Sessions • Messaging
• Auto Scaling – SMS Support for Amazon SNS
– Amazon SNS Notifications – SQS Batch Operations
– Auto Scaling policies • AWS CloudFormation
– Auto Scaling by Schedule – Validate Stack
– Auto Scaling Suspend/resume – Update Stack
– Recurrent Scaling Operations – Chef/Puppet – Cloud-init
– Instance Addition Control – Embedded Stacks
– Metadata

28. www.yourApp.com media.yourApp.com
(Static data)
Amazon Route 53 Amazon
Hosted Zone CloudFront
Elastic Load
Balancer
Amazon EC2
Amazon Instances
CloudWatch
Alarms
Amazon SNS Amazon S3
Auto Scaling Group Bucket
Notifications
Amazon
App Tier
SimpleDB
Domains
Amazon SES
Email
ElastiCache Tier
AZ-1 Amazon RDS
AZ-1
Region

29. www.yourApp.com media.yourApp.com
(Static data)
Amazon Route 53 Amazon
Hosted Zone CloudFront
Elastic Load
Balancer
Amazon EC2
Amazon Instances
CloudWatch
Alarms
AWS Amazon S3
Amazon SNS Auto Scaling Group
CloudFormation Bucket
Notifications
JSON Template
Amazon
App Tier
SimpleDB
Domains
Amazon SES
Email
ElastiCache Tier
AZ-1 Amazon RDS
AZ-1
Region

30. This is where the cloud really shines
Update Stack
AWS Version Control
CloudFormation
JSON Template

31. Amazon VPC
Network

32. Enterprises are using the
cloud as an extension
of their datacenters

33. 10G
DirectConnect
Amazon VPC
Corporate Location
Data Center

34. Amazon Virtual Private Cloud (VPC)
• Create a logically isolated environment in Amazon’s highly scalable
infrastructure
• Specify your private IP address range into one or more public or private
subnets
• Control inbound and outbound access to and from individual subnets
using stateless Network Access Control Lists
• Protect your Instances with stateful filters for inbound and outbound traffic
using Security Groups
• Attach an Elastic IP address to any instance in your VPC so it can be
reached directly from the Internet
• Bridge your VPC and your onsite IT infrastructure with an industry
standard encrypted VPN connection
• Use a wizard to easily create your VPC in 4 different topologies
• Elastic Load Balancing and Spot Instances in VPC

36. Corporate
data center
Availability Zone 1
DirectConnect
Location
10G
Private
Router Subnet
Customer VPN Gateway
Gateway
Corporate
Headquarters
Internet Public Subnet
Gateway
Amazon VPC
Availability Zone 2
Branch Offices
This is where the cloud Amazon S3 Amazon SimpleDB Amazon SES
AWS Region
Amazon SQS
really shines

37. New Database Options
Self-Managed Managed Databases
Database Server Amazon Relational Amazon SimpleDB
on Amazon EC2 Database Service (RDS) NoSQL Database
Your choice of
Oracle (11g) or MySQL Non-relational model;
database running on
(5.x) indices and queries
Amazon EC2
Bring Your Own Flexible Licensing: BYOL
Zero admin overhead
License (BYOL) or or on-demand License
On-demand for SQL Included
Server

38. GovCloud US
Security

39. In the cloud, security is a shared responsibility
SAS 70 Type II Audit
Encrypt data in transit
ISO 27001/2 Certification
Encrypt data at rest
PCI DSS 2.0 Level 1-5
Protect your AWS Credentials
HIPAA/SOX Compliance
Rotate your keys
FISMA A&A Moderate Infrastructure Application Secure your application
FIPS 140-2 Security Security
How we secure our How can you secure your
infrastructure application and what is
your responsibility?
Services Security
Enforce IAM policies
What security options
Use MFA, VPC, Leverage S3
and features are available
bucket policies, EC2 Security
to you?
groups, EFS in EC2 Etc..

40. Identity and Access Management : GA
AWS Identity And Access Management
• User management
• Policy-based granular access control
• Web login to individual users
• Identity Federation
Multi-Factor Authentication
• Device
• Virtual MFA
General Availability

41. Example: Set your permissions using the IAM Console

42. Amazon S3 Server-Side Encryption
Amazon S3
Your PUT Encrypt
Key
Data Data
Generator
AES-256
Encrypted Encrypt
Data Key
Encrypted Key Store
Encrypted
Data Store S3 Key Management
at no additional cost

43. Dedicated Instances
On-demand Reserved Spot Dedicated
Instances Instances Instances Instances
• Pay as you go • Onetime • Requested • Standard and
upfront + Pay Bid Price and Reserved
as you go Pay as you go • Multi-Tenant
• Starts from • $56 for 1 • $0.005 /Hour Single
0.02/Hour year term as of today at Customer
and then 9 AM • $10/Region +
$0.01/Hour 0.105/Hour
For Steady For Time- For Regulatory
For Spiky
State insensitive and Compliant
Workloads
Workloads workloads Workloads

44. Android, iOS,
Gemalto
Windows, Blackberry

45. The AWS Cloud
Tools to access
services
Cross Service
features
High-level
building blocks
Low-level
building blocks

46. 2011: A Year’s Worth of Innovation
Growth and New Services Customers
Expansion and Features and Partners

47. Cloud Customers in 190 Countries

48. Large Partner Ecosystem
System Integrators Independent Software Vendors

49. Enterprise Software in the cloud - BYOL
Microsoft Exchange Server, Microsoft SharePoint Server,
Microsoft SQL Standard Server, Microsoft SQL Enterprise
Server, Microsoft Lync Server, Microsoft System Center
servers, and Microsoft Dynamics CRM through License
Mobility Software Assurance
Oracle fully supports Oracle E-Business Suite, Oracle’s
PeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle Fusion
Middleware, Oracle Database, and Oracle Linux on the
portion of AWS EC2 which uses Oracle VM.
IBM DB2, Informix, Lotus® Forms Turbo, WebSphere®
Application Server, WebSphere® sMash, WebSphere Portal
Server, Lotus® Web Content Management Standard
Edition , InfoSphere Information Server, Lotus Domino®,
Lotus Web Content Management Standard Edition®, Tivoli
Monitoring®
SAP® solutions, including SAP® Rapid Deployment
solutions and SAP® BusinessObjects™ solutions

50. 2011: A Year’s Worth of Innovation
Growth and New Services Customers
Expansion and Features and Partners

51. 2011: Year of Cloud Maturity

52. 2012 > 2011

53. Thank you!
Jinesh Varia
jvaria@amazon.com Twitter:@jinman