In this presentation from the recent AWS Oil & Gas event in Aberdeen, AWS Technical Evangelist Ian Massingham describes and discusses the common patterns for adoption of the AWS Cloud within established enterprises.

1. Architectural Patterns for Cloud
Adoption in Enterprises
Ian Massingham — Technical Evangelist
ianmas@amazon.com
@IanMmmm

2. What is Cloud Computing?
A broad and deep platform that helps customers
build sophisticated, scalable applications

3. Why are companies adopting cloud
computing and AWS so quickly?

4. #1: Agility
The primary reason businesses are
moving so quickly to AWS and the cloud

5. Hotels Music Magazines Storage

6. Enterprises Can’t Afford to Be Slow
Old World:
Infrastructure in
weeks

7. A Culture of Innovation: Experiment Often & Fail Without Risk

8. Who is using AWS and what are
they using it for?

9. Startups on AWS
http://aws.amazon.com/solutions/case-studies/

11. 150,000
people are hosted
on any given night

12. Total Number of Guests
January 2013
4 Million
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M

13. June 2014
15 Million
Total Number of Guests
Up by Over 10 Million in One Year
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M

14. 1,400
1,050
700
350
0
24 48
432
2010 2014
1,300
Total Number of EC2 instances

15. Why AWS?

16. We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
“
”

17. Enterprises on AWS
http://aws.amazon.com/solutions/case-studies/

18. Sharepoint and SAP SAP
70% reduction in
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Oracle
Reduced dev and test
environment costs

19. #2: New Workloads
Product prototyping
Audience
management &
creative design
Hotel booking
engine
Biological data
research
Global deals
engine
Video streaming
App streaming Firmware
SIM card credit News distribution
upgrades
Mobile musicMobile games
discovery

20. #3: Supplement Existing Workloads with the Cloud
Analytics
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Equipment
leasing app
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Operational
applications
Export data to AWS for
analytics processing

21. #4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up application
content & data
Integration back to Samsung Data
Existing systems Centers for financial transactions

22. #5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs

23. #6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015

24. #7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is not
one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications migrating
to AWS in 18 months

25. How can I use AWS services to develop,
deploy and scale my applications?

26. 11 regions
28 availability zones
51 edge locations
Infrastructure

27. Comprehensive Security Capabilities, Validated by Experts
PEOPLE & PROCESS
SYSTEM
N E T W O R K
P H Y S I C A L
Familiar security model Customer ecosystem Partner ecosystem Every customer benefits
https://aws.amazon.com/security/

28. Enterprise
Applications Virtual Desktops Sharing & Collaboration
Real-­‐time
Streaming
Data
Core Services Storage
(Object, Block
and Archival)
Compute
(VMs, Auto-scaling
and Load Balancing)
Databases
(Relational, NoSQL,
Caching)
Mobile Services
Infrastructure Regions Availability Zones Points of Presence
Identity
Sync
Mobile
Analytics
Networking
(VPC, DX, DNS)
CDN
Access
Control
Usage
&
Resource
Tracking
Monitoring
and
Logs
Administration &
Security
Key
Storage
&
Management
Identity
Management
Service
Catalog
Platform
Services
Deployment & Management
One-­‐click
web
app
deployment
Dev/ops
resource
management
Resource
Templates
Push
Notifications
App Services
Queuing
&
Notifications
Workflow
App
streaming
Transcoding
Email
Search
Analytics
Hadoop
Data
warehouse
Data
Pipelines
Code
Deploy
Code
Pipeline
Code
Commit

29. Compute
Compute
(EC2 Instances, Auto-scaling and Load Balancing)

30. New EC2 Instance Type: C4
Compute Optimized
2.9 GHz E5 v3 (Haswell)
Up to 36 vCPUS
EBS-optimized by default, at no extra cost

31. Networking, Security & Access Control
Networking
VPC
Route 53
Direct Connect
Security
IAM
CloudTrail
CloudHSM

32. Storage
Storage
(Object, Block and Archive)

33. New EBS Volumes
General Purpose (SSD)
Up to 16TB
10,000 IOPS
Up to 160MBps
Provisioned IOPS (SSD)
Up to 16TB
20,000 IOPS
Up to 320 MBps

34. Databases
Relational
NoSQL
Caching

35. Analytics
Hadoop
Real-time
Data warehouse
Data workflows

36. App Services
Queuing
Orchestration
App Streaming
Transcoding
Email
Search

37. λ
Introducing AWS Lambda
An event-driven computing service for
dynamic applications

38. Deployment & Management
Containers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs

39. Mobile Services
Identity
Sync
Mobile Analytics
Notifications

40. Amazon
Cognito
Amazon
Mobile Analytics
Amazon
Mobile SDK
Hi!
SNS Push
Notifications
AWS Mobile Services

41. Small, autonomous teams
Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the
Hands of Customers, Quickly
Small, “Two Pizza”
Teams
Operational stability
High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic
+ = Collaboration

42. Amazon EC2
Amazon EBS
AWS Import
& Export
AWS Identity
& Access
Management
Amazon SNS
Elastic Load
Balancing
Auto Scaling
Amazon VPC
Amazon RDS
Amazon EMR
Amazon
CloudWatch
GovCloud
AWS Direct
Connect
AWS Elastic
Beanstalk
AWS
CloudFormation
Amazon
ElastiCache
Amazon SES
2008 2009 2010 2011
Amazon EC2
Amazon
CloudSearch
Amazon
Dynamo DB
Amazon Glacier
Amazon Redshift
Amazon Route 53
AWS Storage
Gateway
Amazon SWF
Amazon
AppStream
Amazon Elastic
Transcoder
Amazon Kinesis
AWS OpsWorks
Amazon
CloudHSM
Amazon
CloudTrail
AWS Data
Pipeline
Amazon
WorkSpaces
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
2012 2013
Since inception AWS has:
• Released 1111 new services and features
• Introduced over 40 major new services
• Announced 45 price reductions
+454
Amazon EC2
Container Service
AWS Lambda
AWS Service
Catalog
AWS Config
AWS CodeDeploy
AWS CodeCommit
AWS CodePipeline
AWS Key
Management Service
Amazon RDS
for Aurora
Amazon Cognito
Amazon Mobile
Analytics
AWS Zocalo
AWS Directory
Service
2014

43. Ian Massingham — Technical Evangelist
@IanMmmm
AWS Global News and Service Launches @AWScloud
AWS UK & Ireland News, Events & Webinars @AWS_UKI