AWS Enabling the Startup Ecosystem presentation for the AWS Summit in India Startup Track.

1. AWS Enabling the
Startup Ecosystem
Pieter Kemps
AWS Business Development & Venture Capital

2. You begin your startup in a garage…

3. …and build a fantastic app

4. people love it!

5. and everyone wants to use it…
Now what?!

6. Which company…
…grew to 14 million users in just over a year
…reached 150 million photos & terabytes of data
…signed up 10 million users in 12 hours after launching an Android app
…with only 3 engineers?

8. HOW?

13. =
“Cloud is like a fertilizer that creates
Startups”
Eric Ries, author of NY Times
bestseller “The Lean Startup”

14. Impact of Cloud on Venture Capital
Impact of Cloud on Startups
AWS enabling the Startup Ecosystem

15. Impact of Cloud on Venture Capital

16. “Amazon changed the VC industry. This is
mind boggling. That online book company. Not
any of the other large technology providers.
Amazon. 100% of the credit.”
Mark Suster, serial entrepreneur
and MD at GRP Partners

17. 1995 – .com
Technology Startups require physical hardware and
proprietary software to build their business
Typical Series A Spent on… Innovation
•$2.5M: marketing, •Not a lot, since
sales, etc. experimentation was
5-10M •$2.5M on costly
infrastructure
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

18. 2000: Rise of Open Source
Open source software drove technology costs down by 90%,
which spurred innovation in technology
Typical Series A Spent on… Innovation
•Less on Software – •A lot more, as
3-5M LAMP
•More on development
experimentation is
less costly now
•Still on infrastructure
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

19. 2005: Enter the Cloud
Public Cloud led by Amazon drove total operating
costs down significantly
Typical Series A Spent on… Innovation
•Staff – the battle for •Explosion in
500K- talent experimentation,
•Customer Acquisition innovation, and
3M Startups
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

20. 2007: Micro VC / Seed
Public Cloud led to explosion in the number of Startups
and the emerging of “micro VCs”
Angels Incubators VC‟s
Angels unite in „Super Boom in incubator GP-LP structured
Angels‟ for Seed programs, with micro funds to back early-
investments thru VC- investments, stage startups with
like setup mentoring, etc. $500k
E.g. Manu Kumar (K9), Ram Shriram E.g. TechStars, YC, The Morpheus, E.g. True Ventures, A16H,
(Sherpalo) The Startup Company First Round Capital
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

21. “Amazon Web Services is probably the most
important thing that has happened to mobile
and web app developers that the press just
misses. Jeff Bezos has accidentally or maybe
on purpose powered a whole generation of
applications.”
Steve Blank, author of “The Four
Steps to Epiphany”

22. Impact of Cloud on Startups

23. TIME TO MARKET SCALABILITY COST & REVENUE
• Get to revenue • Demand is • Limited budgets
• Development unpredictable • Need to run lean
cycles too long • Spikey traffic • Focus on growth
• High cost of • How to scale up
experimentation & scale out

24. Experiment More & Develop Faster
Launch your infrastructure in a few clicks so you can Reduce
Time to Market
Pay only what for you use, with no commitment and lock in, so you
can Experiment More at Lower Costs
Leverage community support, SDK‟s, libraries, and more to
achieve Shorter Development Cycles

25. Code, Libs, SDK‟s, Architectures
aws.amazon.com/code aws.amazon.com/architecture

28. “AWS was the clear choice for us. They enabled us to
launch our cloud solution quickly with reliable, uninterrupted,
secure service to our customers.”
Jaspreet Singh, Founder & CEO

29. Full Elasticity for Maximum Scalability
Scale to 1000s of servers in minutes
Fully automate the process of scaling up & down
Add billions of objects with Amazon S3
Globally distribute petabytes of data
Select any level of desired throughput

30. “AWS is great for scalable requirements, whether you need to scale
up quickly, or even to scale down quickly, if required.”
Vishal Gondal, CEO of Indiagames

31. "Once we decided on Amazon
Web Services, it took us one
day to move all of our workload
on AWS Cloud. We couldn‟t
scale with our other providers
but with AWS, there is no
limitation.”
John Fearon, CEO

32. Reduce Costs & Grow revenue
Pay only what for you use, with no commitment and lock in, so
No Up-Front Capital Expense
Leveraging our large scale, we have reduced our prices 19 times
in the last years, leading to Low Costs
70:30 AWS removes undifferentiated heavy lifting – allowing you to focus
on your business and Generate Revenue

33. Pinterest attracted almost 18 million visitors in March, a 50%
increase from February (ComScore).
One of the fastest growing sites in the history of the web…
• 80 million objects stored in S3 with 410 terabytes of user data
• 150 EC2 instances in the web tier
• 90 instances for in-memory caching
• 35 instances used for internal purposes
• 70 master databases with a parallel set of backup databases
in different regions around the world for redundancy

34. • Pay for what you use = saving money
• Most traffic happens in the afternoons
and evenings, so they reduce the
number of instances at night by 40%.
• At peak traffic $52 an hour is spent
on EC2 and at night, during off peak,
the spend is as little as $15 an hour.
The difference is an amazing 71%

35. "With the time savings that the IT and development staffs obtain from
the solution, AWS gives us an overall cost benefit of about 30-40%.”

36. Agile Developing The Total Cost
Development for your of (Non)
on the Cloud Target Market: Ownership in
Social, Games the Cloud
& Mobile Apps
Architecting
your Killer
App on AWS

37. AWS enabling the Startup
Ecosystem

38. 3rd Party Startup Events

41. AWS Startup Events

42. Training & Enablement

43. Supporting Incubators & Accelerators

44. Supporting Venture Capital firms