1. Drive
Digital
Media
Innova0on
with
AWS
Cloud
Kingsley Wood
Business Development

2. Wait
–
Don’t
you
sell
books?

3. Consumer
Business
Seller
Business
IT
Infrastructure
Business
Tens
of
millions
of
ac1ve
customer
accounts
Sell
on
Amazon
websites
Cloud
compu1ng
infrastructure
for
hos1ng
web-­‐scale
solu1ons
Eight
countries:
US,
UK,
Germany,
Japan,
France,
Canada,
China,
Italy
Use
Amazon
technology
for
your
own
retail
website
Leverage
Amazon’s
massive
fulfillment
center
network
Hundreds
of
thousands
of
registered
customers
in
over
190
countries

4. AWS
provides
infrastructure
and
applica1on
services
that
enable
you
to
move
media
processing,
storage
and
delivery
into
the
cloud

5. Magic
Quadrant
for
Cloud
Infrastructure
as
a
Service
(August
19,
2013)

6. Low-­‐cost
U0lity
Compu0ng
Reduced
Prices
More
Customers
Ecosystem
Lower
Infrastructure
Costs
More AWS
Usage
Global Footprint
New Features
New Services
Infrastructure
Innovation
Economies
of Scale
More
Infrastructure
38 Price
Reductions
Since 2006

7. You Don’t Need to Guess Capacity
Actual demand
Actual demand
Self
Hosting
Predicted Demand
Waste
Rigid
Elastic

8. Dramatically Increase Speed And Agility
Old World:
Infrastructure in Weeks
AWS:
Infrastructure in Minutes
aws.amazon.com/managementconsole
Instance Type
M3 X-Large
# of Instances
1,000
Availability Zone US-West-2b
Launch

9. Increase Innovation When The
Cost of Failure Approaches Zero
Old world:
Experiment infrequently
AWS:
Near $0
Experiment often
Failure is expensive
Fail quickly at a low cost
Less innovation
More innovation

11. Transforming
Media

12. Many
Op0ons
for
Media
Consumers…
!
!
!
!
More
content
choices
More
devices
to
consume
media
Many
ways
to
get
the
content
to
devices
New
experiences

13. Media
Is
Complex

14. Securing
the
Crown
Jewels

15. • Encrypt at
source and
maintain your
own keys
• Use secured
network
transfer (SSL,
VPC)
• S3 encrypts at
REST using
AES-256
Local
Encryption
Network
Encryption
At Rest
Encryption
• Integrate
certificatedbased DRM
through third
parties
• Integrate
digital
watermarking
• MPAA Content
Security Best
Practices
Watermarking
Certifications
& Audits
Digital Rights
Management

16. File-Based and Live Workflows

17. Bridging
Into
the
Cloud
The
challenge
comes
down
to
bridging
these
physical
world
broadcas0ng
systems
with
the
virtual
world
of
the
cloud
?

18. Media
Ingest
Solu0ons
Partner
Solu1ons
AWS
Solu1ons
Amazon
S3
(Mul0part
Upload)
AWS
Direct
Connect
AWS
Storage
Gateway
Service
AWS
Import/
Export

19. Data Ingest
1. AWS Import / Export

20. Data Ingest
2. AWS Storage Gateway

21. Data Ingest
3. AWS Direct Connect

22. Tiered Storage Services
Glacier
11
x
9’s
Durability
1c
/
GB
/
month
Simple
Storage
Service
11
x
9’s
Durability

23. Scalable
Media
Processing
Instance
Store
EBS
Simple
Storage
Service
EC2
Virtual
Servers
Amazon
Machine
Image
Amazon
Elas1c
Transcoder
Easy-­‐to-­‐use
scalable
media
transcoding

24. Amazon
Elas0c
Transcoder
Core
Value
Proposi1on
! Easy-­‐to-­‐use
! Management
console
! API
and
SDKs
! Pre-­‐defined
transcoding
presets
! Scalable
! Designed
from
the
outset
to
scale
! Transcoding
Pipelines
for
parallel
transcoding
! Cost
Effec1ve
! No
minimums,
no
commitments
! Simple
per
minute
pricing
! Managed
! Codecs,
processing
and
licensing
baked
into
service
offering

25. ABR
VOD/Live
Streaming

26. Content
Delivery
with
Op0mized
User
Experience
Amazon
CloudFront
Served from S3
3
World-­‐wide
content
distribu1on
network
/images/*
Easily
distribute
content
to
end
users
with
low
latency,
high
data
transfer
speeds,
and
no
commitments.
Sta1c,
Dynamic
&
Streaming
Content
2
London
Served from EC2
*.php
Paris
1
Single CNAME
www.mysite.com
NY

27. Global
Infrastructure
Deployment
&
Administra1on
App
Services
Compute
Storage
Database
46
Edge
Loca1ons
To
deliver
content
to
end
users
with
lower
latency
Networking
AWS
Global
Infrastructure
A
global
network
of
edge
loca1ons
Supports
global
DNS
infrastructure
(Route53)
and
Cloud
Front
CDN

28. Partner
Solu1ons

29. Digital
Media
Partner
Ecosystem
hps://aws.amazon.com/solu1on-­‐providers?business_so`ware_id=5&selec1on=business_so`ware_id&type=isv

30. Case
Studies

31. Customer:
Ne`lix
Ne`lix
Runs
Nearly
100%
of
its
Online
Video
Service
on
AWS,
Achieves
Near
Zero
Down0me
Use
of
AWS:
• Runs
nearly
100%
on
AWS
• Leverage
most
of
the
AWS
Services
Business
Benefits:
• Near
zero
down1me
• Scaled
to
handle
Neelix’s
rapid
growth,
37x
in
2010
• 50
Billion
Events
per
day
“AWS
is
the
market
leader
and
has
been
able
to
create
a
con1nuous
and
virtuous
cycle.”
–
Kevin
McEntee,
VP
Content
Engineering,
Ne`lix

32. Customer:
Public
Broadcas0ng
Service
AWS’
Reliable
Infrastructure
Makes
it
Easier
to
Focus
on
Other
Tasks
Use
of
AWS:
• Delivers
over
2.5PB
per
month
of
video
through
Amazon
CloudFront
Business
Benefits:
• Greater
reliability
than
other
CDNs
Customer
tes1monial:
hp://www.youtube.com/watch?v=l2990XEC-­‐Cw
“As
with
all
the
AWS
services
we
leverage,
using
Amazon
CloudFront
is
so
simple
and
reliable
that
the
team
doesn’t
have
to
think
about
it.
It
all
just
works,
freeing
us
to
focus
on
building
cool
applica1ons.”

33. Customer:
upLynk
Problem:
•
ABC/Disney
needed
end
to
end
solu0ons
that
handle
the
complexity
and
scale
of
their
video
delivery
Solu1on:
•
AWS’s
scalable
and
resilient
services
enable
upLynk
to
provide
a
service
solu1on
providing:
• One
mul1-­‐bitrate
encode
for
all
devices
• Low-­‐bandwidth
secure
signal
acquisi1on
• Automated
CC
processing
and
packaging
• Live
on-­‐the-­‐fly
program
and
ad
removal
• Dynamic
ad
serving
into
live-­‐linear
playback
• So`ware
controlled
live
signal
delay
Business
Benefits:
• Opera0onal
efficiencies,
conver0ng
capex
to
opex,
new
revenue
opportuni0es

34. Customer:
Ul0mate
Figh0ng
Championship
Problem:
•
Uploading
and
streaming
content
was
complex
&
expensive
Solu1on:
•
AWS
scale
and
worldwide
presence
enabled
UFC
to
:
• Upload
and
publish
videos
quickly
from
even
the
worst
internet
connec1ons
all
over
the
world
• Find
and
send
video
from
any
device
(smart
phone,
tablet,
desktop)
from
anywhere
Business
Benefits:
• By
switching
from
Akamai,
saved
$50k
per
month
in
first
2
months
• Uploading,
finding,
sending
video
to
partners
now
can
be
done
by
anyone
with
system
access
in
moments
• Non-­‐technical
people
can
search
and
publish
video
in
any
format
from
anywhere

35. Customer:
Samsung
Samsung
runs
its
Smart
Hub
applica0on
on
AWS,
saving
$34M
Problem:
• Needed
to
reduce
IT
costs
for
new
applica1on
Solu1on:
• AWS’s
low,
pay-­‐as-­‐you-­‐go
prices
&
reliable
services.
• With
every
user’s
request,
the
Smart
Hub
applica1on
authen1cates
devices,
delivers
apps
and
content,
and
pushes
no1fica1ons
across
mul1ple
devices.
Business
Benefits:
• Saved
$34M
in
hardware
and
maintenance
expenses,
85%
less
than
running
on-­‐premises
• Reliability
of
AWS
cloud
has
enabled
Samsung
to
be
highly
available
to
meet
their
SLA
targets.

36. Summary

37. AWS
Value
Prop
for
Media
!
!
!
!
!
!
!
!
Elas0cally
scalable,
global
infrastructure
Pay-­‐as-­‐you-­‐go
u1lity
Secure
pla`orm
including
MPAA
Content
Security
Best
Prac1ces
Quickly
ingest
content
Infinite,
0ered
storage
for
large
media
catalog
and
archives
Processing
of
media
content
at
scale
Global
CDN
-­‐
op1mized
user
experience
Vibrant
Partner
Ecosystem
-­‐
known
and
trusted
solu1ons

38. Gelng
Started
with
AWS
! hps://aws.amazon.com/digital-­‐media

39. Thank
You!