AWS allows customers to pay only for the infrastructure they need, lowering costs compared to traditional hosting. This flexibility also enables rapid innovation by making resources programmable rather than fixed. AWS cites examples like Obama For America being able to build solutions rapidly for a changing environment. AWS also helps control costs through automatic scaling of provisioned capacity to match traffic fluctuations. AWS argues this "big data revolution" allows understanding customers, content popularity, and product usage to deliver the right content.

1. Empowering Publishers
Amazon Web Services
Philip Fitzsimons, Solutions Architect

2. Perspectives on the
transformation of cloud
computing

3. …in 20 mins

4. Key Tenets of the Cloud
1

5. Pay for Infrastructure as you
need it

6. Lower total cost of IT

7. Don’t Guess Capacity
Self
Hosting
Waste
Dissatisfied
Customer
Actual demand
Predicted Demand
Rigid

8. Increase Innovation
Nearly $0

9. Undifferentiated Heavy Lifting

10. Go Global in Minutes

11. Business Agility
and Innovation
2

12. You increase innovation as
the cost of failure falls

13. Everything that was a
constrained resource
is now a programmable resource

14. Obama For America -
2012 US Presidential
Elections
“The AWS Cloud let us
build solutions for an
environment that
moves so rapidly that
you can’t plan for it”
Michael Slaby,
Chief integration and
Innovation officer

15. Controlling Costs
3

16. Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical weekly traffic to
Amazon.com

17. November traffic to Amazon.com
November

18. November traffic to Amazon.com
Provisioned capacity
November

19. November traffic to Amazon.com
76%
24%
Provisioned capacity
November

20. November 10th 2010
Turned off last physical web server of
Amazon.com

21. November 10th 2010
Turned off last physical web server of
Amazon.com
October 31st 2011
Turned off last web servers supporting
European business

22. November traffic to Amazon.com
November

23. The X-Factor effect…

25. The big data revolution
4

26. the revolution

27. Who is your customer really?
What do people really like?
What is happening socially with
your products?
How do people really use your
products?

28. have data

29. can store
have data

30. can store can analyse
have data

31. economically

32. fast

33. Who is your customer really?
What do people really like?
What is happening socially with
your products?
How do people really use your
products?

34. Empowering Publishers
• Key tenets of AWS
• Enable innovation
• Controlling costs
• Big Data: right content