Future of Enterprise IT with customers

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How cloud is transforming enterprise IT and
allowing businesses to focus on what matters
The Future of Enterprise IT
Stephen Orban
Global Head of Enterprise Strategy, AWS

2. A personal history in technology
Various
leadership
positions
CTO &
Co-founder
Head of
Enterprise
StrategyCIO
˘˘˘
2001-2008
2008-2012
2012-2014
2014-current

3. Various
leadership
positions
CTO &
Co-founder
Head of
Enterprise
StrategyCIO
˘˘˘
2001-2008
2008-2012
2012-2014
2014-current
A personal history in technology

4. and move faster
What if you could devote more
resources to the things that matter
while being more secure?

5. Thousands of enterprises are migrating

6. IT Map - Traditional IT
Products & Services
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Back Office Systems
CIO/VP Corp Systems
Desktop Support, Device
Management, Telephony,
IT Support
End User Computing
VP IT Support
Information Security
CISO
Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS

7. IT Map - Traditional IT
Products & Services
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Back Office Systems
CIO/VP Corp Systems
Desktop Support, Device
Management, Telephony,
IT Support
End User Computing
VP IT Support
Information Security
CISO
Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
Amazon EC2, Amazon S3, Amazon RDS,
Amazon VPC, Amazon Direct Connect,
Directory Service, IAM, AWS Service Catalog
Infrastructure/Delivery
VP Infrastructure

8. IT Map - Traditional IT
Products & Services
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Back Office Systems
CIO/VP Corp Systems
Desktop Support, Device
Management, Telephony,
IT Support
End User Computing
VP IT Support
Infrastructure/Delivery
VP Infrastructure
Information Security
CISO
Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
PMO Engineering Operations Design

9. IT Map - A Cloud-First Tomorrow
Information Security
Back Office
Systems
End User
Computing
Cloud Center of Excellence (CoE)
Products & Services
+30% addedto yourbusiness

10. A DevOps Culture
Products & Services
Cloud Center of Excellence (CoE)
Run What You Build
Customer Service
Orientation
Automation

11. Every organization is unique, though we have
seen a pattern
1
2
3
4 Optimization
Migration
Foundation
Project

12. You can start with a project anywhere
Back Office Systems
CIO/VP Corp Systems
End User Computing
VP IT Support
Products & Services
CTO/VP Applications
AWS Elastic Beanstalk,
AWS Lambda, Amazon SQS,
Amazon SNS, Amazon
Mobile Analytics, Amazon
CloudFront
Amazon WorkMail,
Amazon WorkDocs,
AWS Marketplace, AWS
Directory Service, SaaS
Amazon WorkSpaces,
Amazon AppStream, AWS
Marketplace, AWS Mobile
Services, SaaS
AWS Identity and Access Management
(IAM), AWS CloudHSM, AWS Key
Management Service (AWS KMS),
Security Groups, AWS Marketplace
Amazon EC2, Amazon S3, Amazon RDS,
Amazon VPC, Amazon Direct Connect,
Directory Service, IAM, AWS Service Catalog
Infrastructure/Delivery
VP Infrastructure
Information Security
CISO

13. </>
New Development
Hardware Refresh
Modernization
Desktops in
the Cloud
START
Common project starting points

14. Nick Billington
Partner, Technology Solutions
KPMG

15. KPMG have completely transformed
how we produce technology
solutions
AWS is a key enabler for that change
• Innovation - we have reduced the barriers to
innovation by using the cloud and modern, agile
DevOps principles
• Cost reduction was a key business diver, but we
uncovered huge operational cost reductions in far
better reliability & easier management of the
infrastructure through automation

16. One AWS Use Case:
Small Business Accounting
• SBA is KPMG’s accounting services “as-a-
Service” offering, aimed at SME’s
• As it leverages existing SaaS products, was
an easy sell internally; the first real cloud
deployment in production

17. It is really possible to use the cloud properly
in an extremely risk-averse environment
You just need a Project to get started…
• Greater agility, lower cost of ownership and high
security are all achievable
• Follow DevOps principles: work together with Dev
and Security teams to build something better!
• Don’t follow what has been done on premise already
just because its easier, only do so if it makes sense.
Security
OperationsDevelopment

18. Thank You

19. Build future foundation: Cloud CoE + Hybrid
Products & Services Back Office Systems End User Computing
Information Security
Infrastructure Cloud CoE + DevOps

20. Create a Cloud Center of Excellence
Build a team with diverse
professional backgrounds
Start with basics and grow
the team’s responsibilities
Automate, be customer friendly,
and run-what-you-build

21. Common Cloud CoE objectives
Cloud Center of Excellence
Training
Identity
management
Asset
management
Reference
architectures
Cost and account
management
Hybrid
architecture

22. Your
Datacenter
Amazon Web
Services
Fully Featured
Compute
Resource &
Deployment
Management
Common Controls
for Security &
Access
Integrated
Networking
Data Integration &
Life Cycle
Management
Flexible Hybrid Architecture Options

23. =
Re-brand IT as an innovator

24. Paul Hannan
CTO
Scotia Gas Networks

25. 74,000
km
Who are SGN
• Provider of safety-critical and CNI services
• #1 GDN for Customer Service
• Award-winning use of Technology
• Forward-thinking regulator & Exec
Network length
5.0bn
RAV
(March 2016)
5.9m
Customers
c4000
FTEs
15,907
New connections
in 2015/16
1.1bn
Revenues
(2015/16)
139
TWh
Energy distributed
960
km
Pipes replaced
in 2015/16

26. The challenge SGN faced
• SGN’s capital approach to IT created highly
available, albeit an expensive, inflexible
estate and way of delivering IT services
• High complexity and inconsistency of the
estate introduces cost and security
challenges
• Unable to respond to a rapidly changing
business and high degree of innovation
• Low degree of supplier and technology
portability

27. How are SGN using AWS?
• Enterprise Agreement, Professional Services, Enterprise Support
• Strategic partner for SGN’s virtual data centre – migration partner
tender in progress to deliver..
• Highly rationalised estate – aiming for c2000 server to c200
• Highly automated, consistent patterns of technology
• Zero touch, zero trust for production systems

28. How has SGN accelerated
acceptance
• Sold the benefits, not the technology from the top down
• Security
• Durability
• Agility
• Cost
• Independent Investment Case led to Board approval
for migration
• Invested a lot of time with legal, procurement and risk
management
• Our business has often been a more willing recipient
than IT

29. • Belief in their product
• An ‘agent of change‘
• Collaborative working – they want you to achieve
the best
• Wide IT industry adoption and support
• Continuous development of the platform
• A disruptive personality
The benefits from working with AWS

30. What does the future hold?
• AWS is a strategic partner for SGN
• SGN’s future relationship is based upon an ‘all in’ deployment
approach
• Minimise the risk of managing a hybrid estate
• Reduce costs
• Adopt a new target operating model more quickly
• Get ‘fit’ ready for SGN’s next industry Price Control Period
(GD2)

31. Thank You

32. Break the dependency on legacy as you grow
Cloud CoE and migrate
Products & Services
Back Office
Systems
Information Security, CISO
End User
Computing
Back Office
Systems
End User
Computing
Infrastructure Cloud CoE + DevOps

33. Break the dependency on legacy as you grow
Cloud CoE and migrate
Products & Services
Back Office
Systems
Information Security, CISO
End User
Computing
Back Office
Systems
End User
Computing
Infrastructure Cloud CoE + DevOps

34. Migrating to AWS has never been
easier
People
Services
Patterns of
Success
Tools and
Automation

35. Robust migration experience
Kaplan Closes 8 Data Centers.
By Migrating Data Centers, Wilmar Saves 50% in
CAPEX.
Delaware North Moves Data Center to Save $3.5M
Over Five Years.
Hess Uses AWS to Streamline Data Center Migration in
6 Months.
News UK Shortens Time to Market by 6 Months by
Migrating 60% of its Data Centers.

36. Migration process
Opportunity
Evaluation
Portfolio Discovery
and Planning
Application Design
Application Migration
and Validation
Operations
Existing IT Estate Scoped Migration New Operating Model
Application 1
Application 2
Application 3
Application 1
Application 2
Application 3

37. Refactoring
(Re-writing/Decoupling
applications)
Redesign
Application/
Infrastructure Architecture
App Code
Development
Full ALM /
SDLC
Integration
Repurchasing
(Replace -
Drop & Shop)
Purchase COTS/
SaaS & licensing
Manual Install
& Setup
Replatforming
(Lift & Reshape)
Modify underlying
Infrastructure
Determine
new platform
Migration strategies
Retain / Not
Moving
Manual
Manual Config
Manual Deploy
Manual Install
Retire /
Decommission
Rehosting
(Lift and
Shift)
Discover/Assess/Prioritize
Applications
Determine
Migration
Path
Use Migration Tools
Transition ProductionValidation
Automate

38. A global team of cloud experts
to help you
AWS Enterprise Support
Help optimize your workloads in the AWS
cloud
Proactive management, tools, and consultative
services
AWS Professional Services
Help plan, architect, and implement every
aspect of your cloud journey
Work alongside you and your trusted partners
Experience and solutions to help every major
industry

39. Large migration delivery ecosystem

40. AWS services to help you migrate
AWS Snowball
Simple large-
scale data
transfer
AWS Database
Migration Service
Migrate between on-
premises and cloud
databases
VM Import /
Export
Deploy
workloads
across your
infrastructure
AWS
Marketplace
2,750+ products to
help you with
migrations and a
cloud operating model

41. Common AWS Marketplace migration categories
and brands
BI
DatabasesSecurity
Storage Media
Networking

42. Partner tools to help you migrate

43. Chris Richardson
CTO, Enterprise Technology Services
Informa

44. Understanding Informa
An international intelligence, publishing and events business
FTSE 100
Informa is listed on the
London Stock Exchange and
part of the FTSE 100
1734
Informa traces its history
back to 1734 with Edward
Lloyd’s first shipping List
6,500 / 20
Informa employs over 6,500
colleagues in over 20
countries
£90m
Informa is investing £90m in
organic growth projects
between 2014 and 2017
£1.2bn / 42%
Informa generated £1.2bn of
revenue in 2015, with 42%
from the Americas
5
Informa is organised into five
divisions, each with a
different focus
Academic
Publishing
Business
Intelligence
Global Exhibitions
Knowledge &
Networking
Operates as Taylor &
Francis
Publishes 5200+ academic
books a year
Operates 2400+ specialist
academic journals
Data-driven intelligence and
insight for businesses
Leading global academic
publisher
100+ digital subscription
products
30k+ subscribers
5 sectors: Agri, Finance,
Maritime, TMT, Pharma
Transaction-focused
exhibitions & trade shows
170 exhibitions worldwide
each year
Over 1m sqm of exhibition
space
Health & Nutrition, Real
Estate, Beauty: key areas
World’s largest conference
producer
2000+ events a year in 60+
countries
Finance, Life Sciences,
TMT: key areas
Creates and connects
communities F2F & online

45. o Improve Time to Market
o Increase Agility, Scale and Availability
o Focus operations on Product Delivery vs. Infrastructure
o Change Investment Balance between Run & Innovation
o Support the Global Footprint
o Develop Capabilities not Technology
”Customer First, Technology Fast”
Alignment of Technology Services to Technology Principles

46. Transitioned from Infrastructure Areas of
Weakness
o Datacentre migrations (US, Europe and
Asia)
o Enabled ‘diverse path’ connectivity at
similar cost
Accelerated experimentation
o Multiple Partner ecosystem develops in
own AWS ‘Sandbox’
How has Informa used AWS so far?

47. Rapid deployment of Infrastructure
Services
o “Codified” our Traditional DC Footprints
(weeks to hours)
Separated environments from Hardware
o Enabled Virtual Desktops
How has Informa used AWS so far?

48. Service Informa Traditional Informa Cloud
(Manual)
Informa Cloud
Code (IaC)
Datacentre Provisioning 6-18 months 38-60 Hrs. 3-4 Hrs.
New Services (Hardware Investment) 4- 6 weeks 1-2 Hrs. 30-60 mins.
New Services (Existing) 1-2 Hrs. 1-2 Hrs. 30-60 mins.
Agility and Experimentation
o Datacentre migrations have been cost neutral (Like for Like)
o CAPEX reductions
o True agile lifecycles
o Exponential increase in full development environments
The current realised benefits

49. Mobility Expansion
“Separate the workspace
from the Desktop”
Real Geographic Aware
Digital Workspaces
Development of
Infrastructure Ecosystem
Migration of Legacy
Datacentres
Direct Connect Expansion
Architectural Reform
“Well Architected” Reviews
Transition from Servers to Services
API Development
Capabilities advancement
Enterprise Support Engagements
(Product Launch Support)
Capability improvements
(Cloud Centre of Excellence)
o DevOps, agile in Operations, Continuous Deployment
Drive sustainable and profitable growth for Informa and our
customers through scalable,efficient & secure technology
”
“
What’s next?

50. Thank You

51. Focus on your customers as you
continue to optimize your business
Products & Services
Information Security
Back Office
Systems
End User
Computing
+30% addedto yourbusiness
Cloud CoE + DevOps

52. “Friends don’t let friends
build data centers.”
Charles Phillips, CEO, Infor
Enterprises ISVs
Many organizations are now cloud-first with AWS

53. Borre Wessel
Global Head of Front Office Technology
ICAP

54. ICAP Global Broking – Front Office Technology
• ICAP, leading markets operator, and provider of post trade
risk mitigation and information services
• FTSE 250 company founded in 1986 – 30 years
• Operates in more than 60 locations in 32 countries
• More than 4000 employees
• Revenues over £1.2B
• Active investor in Fintech companies

55. • Agility
• Security
• Attracting new talent
• Simplicity
• Repeatability
• Cost
Key drivers for adopting the AWS cloud

56. Q2 2015 Q3 2015 Q4 2015
Decision to move ICAP Fusion to AWS
Development starts
First production release
with Route 53 & CloudFront
Added Dublin & Sydney Regions
DMZ migration completed,
added Singapore & US East Regions
First fully AWS hosted application
Q1 2016 Q2 2016
First legacy trading application
fully hosted and deployed in AWS
Enterprise Support & Enterprise Agreement
Ongoing, deployment automation &
migration of existing services
ICAP’s Road to AWS

57. Using AWS has enabled ICAP
to reduce deployments down
to less than 10 minutes,
including provisioning of
infrastructure
Greatest benefit of AWS

58. Cloud first, no hybrid
Migrate all of Front Office Technology by
end of 2016, decommission internal
infrastructure
Additional regions
Cost optimization. 24/5.5 Operations
Improve developer experience, Workspace?
Build systems we could only dream about
What’s next with AWS?

59. Thank You

60. Best practices
Executive
Leadership
ExperimentEducate Staff
Cloud Center of
Excellence
medium.com/@stephenorban
Engage Partners

61. The AWS Cloud
"AWS is our trusted partner that is going to run our
company for the next 140 years.”
Jim Fowler – CIO, General Electric
and move faster
What if you could devote more resources to the
things that matter
while being more secure?

62. Thank you!
@stephenorban
orbans@amazon.com