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21st Century
Application Architectures
Dr. Werner Vogels
CTO, Amazon.com
@werner
#21century
Fast GrowthSlow but steady
Predictable peaksVariable peaks
How will your startup be?
Where will your users be?
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In 2007 …
The Old World
All resources are constrained
Capital
Capacity
Geography
Physics
People
Scope
Typical Weekly Traffic to
Amazon.com
Sunday Monday Tuesday Friday SaturdayWednesday Thursday
Capacity Held
Sunday Monday Tuesday Friday SaturdayWednesday Thursday
Amazon.com Capacity Before EC2
Capacity Used
39%
61%
Amazon.com Capacity Before
Capacity Held
Capacity Used
Sunday Monday Tuesday Friday SaturdayWednesday Thursday
November Traffic to Amazon.com
Black
Friday
Cyber
Monday
Capacity Held
November 1st
Capacity Held
November Traffic to Amazon.com
November 1st
76
%
24
November Traffic to Amazon.com
Capacity Held
Capacity Used
November 10, 2010
October 31, 2011
Sunday Monday Tuesday Friday SaturdayWednesday Thursday
Did We Solve the Problem?
Capacity Held
Capacity Used
Yes!Capacity Held
Capacity Used
Sunday Monday Tuesday Friday SaturdayWednesday Thursday
The New World
Unconstrained
(except for physics)
On and Off Fast Growth
Variable peaks Predictable peaks
Elastic capacity
On and Off Fast Growth
Predictable peaksVariable peaks
WASTE
CUSTOMER DISSATISFACTION
Elastic capacity
Elastic cloud capacity
Traditional
IT capacity
Your IT needs
Time
Capacity
Elastic capacity
Fast GrowthOn and Off
Predictable peaksVariable peaks
Elastic capacity
From one instance…
…to thousands
…back to one
21st Century Architectures
Build systems the way you always wanted to,
but never could
Secure
High performance
Fault Tolerant
Scalable
Cost-effective
Everything is a
programmable
resource
Data centers
Networks
Compute
Storage
Databases
Load
Balancers
Resource focus
Business focus
Fixed & rigid
Long change cycles
Top down control
Evolving & adapting
Rapid change cycles
Decentralized & emergent
The failure of resource
focused projects
31% of projects never complete
52% of completed projects overrun
the budget
Inaccurate resource estimates
Changing requirements
Unmanaged risks & assumptions
Increasing complexity
Why do they fail?
Observations
Massive Mismatches
It is Out of Control Enterprise Internet
Project Cycles Years Hours
Project Life Spans Decades Months
Project Frequencies 101 - 102 106
Investment Decision Cycles Mythical Person-Months Impulse
Implementation Scale Enterprise Global
Decision Process Orderly Centralized Chaotic Individualized
The Commandments of
21st Century Architectures
Thou shalt use
new concepts to build
new applications
21st Century Architectures are
Decompose into
small, loosely coupled,
stateless building blocks
IMDB widget architecture
Amazon Web Server
Render Process
Service Call IMDB
Service
IMDB
Database
Customer
Before
Customer Amazon Web Server
Generic S3
HTML Puller
S3
HTML
Store
After
Amazon Web Server
Render Process
Service Call IMDB
Service
IMDB
Database
Customer
Automate your application
and processes
Let business levers
control the system
Architect with cost
in mind
21st Century Architectures are
Protecting your customer
is the first priority
In production deploy to
at least two availability zones
Integrate security into your
application from ground up
Treat your architecture
as a continuous evolving,
living concept
Build, test, integrate and
deploy continuously
seconds mean time between
deployments (weekday)
Max number of deployments in a
single hour
Mean number of hosts
simultaneously receiving
a deployment
Max number of hosts
simultaneously
receiving a deployment
11.6 1,079
10,000 30,000
Deployments at Amazon.com
Load Balancer
WWW1 WWW2 WWW3 WWWn
Availability Zone 1
WWW1 WWW2 WWW3 WWWn
Availability Zone 2
WWW1 WWW2 WWW3 WWWn
Availability Zone 3
Load Balancer
WWW1 WWW2 WWW3 WWWn
Availability Zone 1
WWW1 WWW2 WWW3 WWWn
Availability Zone 2
WWW1 WWW2 WWW3 WWWn
Availability Zone 3
Load Balancer
WWW1 WWW2 WWW3 WWWn
Availability Zone 1
WWW1 WWW2 WWW3 WWWn
Availability Zone 2
WWW1 WWW2 WWW3 WWWn
Availability Zone 3
Load Balancer
WWW1 WWW2 WWW3 WWWn
Availability Zone 1
WWW1 WWW2 WWW3 WWWn
Availability Zone 2
WWW1 WWW2 WWW3 WWWn
Availability Zone 3
Load Balancer
WWW1 WWW2 WWW3 WWWn
Availability Zone 1
WWW1 WWW2 WWW3 WWWn
Availability Zone 2
WWW1 WWW2 WWW3 WWWn
Availability Zone 3
Load Balancer
WWW1 WWW2 WWW3 WWWn
Availability Zone 1
WWW1 WWW2 WWW3 WWWn
Availability Zone 2
WWW1 WWW2 WWW3 WWWn
Availability Zone 3
Load Balancer
WWW1 WWW2 WWW3 WWWn
Availability Zone 1
Availability Zone 2
Availability Zone 3
WWW2 WWWnWWW3WWW1
WWW2 WWWnWWW3WWW1
WWW1 WWW2 WWW3 WWWn
Availability Zone 1
Availability Zone 2
Availability Zone 3
WWW2 WWWnWWW3WWW1
WWW2 WWWnWWW3WWW1
Load Balancer
WWW1 WWW2 WWW3 WWWn
Availability Zone 1
Availability Zone 2
Availability Zone 3
WWW2 WWWnWWW3WWW1
WWW2 WWWnWWW3WWW1
WWW1 WWW2 WWW3 WWWn
Availability Zone 1
Availability Zone 2
Availability Zone 3
WWW2 WWWnWWW3WWW1
WWW2 WWWnWWW3WWW1
Load Balancer
WWW1 WWW2 WWW3 WWWn
Availability Zone 1
Availability Zone 2
Availability Zone 3
WWW2 WWWnWWW3WWW1
WWW2 WWWnWWW3WWW1
WWW1 WWW2 WWW3 WWWn
Availability Zone 1
Availability Zone 2
Availability Zone 3
WWW2 WWWnWWW3WWW1
WWW2 WWWnWWW3WWW1
Don’t think in single failures
Don’t treat failure
as an exception
21st Century Architectures are
Entia non sunt
multiplicanda
Praeter necessitiatem
Assume nothing
Use late binding
Change your mind,
frequently, when needed
Don’t be afraid to
make mistakes
21st Century Architectures are
Instrument everything,
all the time
Inspect the whole
distribution
Put everything in logs
The Commandments of
21st Century Architectures
Controllable
Architect with
cost in mind
Adaptive
Make no
assumtpions
Resilient
Don’t treat failure
as an exception
Data-driven
Put everything
in logs
Everything is a
programmable resource
Thou shalt turn off
the lights
Thank you
werner@amazon.com
Q&A at the AWS Booth
AWS Cloud Kata 2013 | Singapore - Opening Keynote: Running Lean & Scaling Fast - Dr Werner Vogels

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