Public Sector Partner in the Nordics Webinar
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Through this webinar, you will learn how to expand your business as an AWS partner in the Public Sector. You'll also hear from AWS experts on relevant case studies in the government, education and nonprofit sectors, and a focus on Security and Compliance, a key area in this market.
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Public Sector Partner in the Nordics Webinar
- 1. Public Sector Partner in the Nordics Webinar The AWS Partner Network (APN) is designed to provide members of the AWS partner ecosystem with exceptional technical, marketing, business, and go-to-market support. Through this webinar, you will learn how to expand your business as an AWS partner in the Public Sector. You'll also hear from AWS experts on relevant case studies in the government, education and nonprofit sectors, and a focus on Security and Compliance, a key area in this market. Presenters - Fredrik Rapp | Nordics Partner Manager, AWS Public Sector - Jeffrey Kratz | International Partner Manager, AWS Public Sector - Dob Todorov | Regional Head – Solutions Architecture & Principal Architect Security & Compliance, AWS Public Sector 12/12/20114
- 2. Public Sector Delivering Cloud Services to Jeff Kratz Public Sector International Channel Citizens & Students
- 3. Amazon’s Mission To be Earth’s most customer-centric company where people can find and discover anything they want to buy online.
- 4. Over 2 MM Active Seller Accounts (Q1 14) Hundreds of thousands of customers in 190 countries More than 244MM Active Customer Accounts (Q1 14) Amazon Ecosystem More than 124,000 employees worldwide (Q1 14)
- 5. Services Deep experience in building and operating global web scale …get into cloud computing? How did Amazon… ?
- 6. What is Amazon Web Services? Amazon Web Services (AWS) is a cloud computing platform that provides flexible, scalable, and cost-effective IT infrastructure for businesses of all sizes around the world. …running on the same reliable, secure technology platform used to power Amazon.com’s global web properties. 6
- 7. AWS Global Infrastructure 11 Regions including GovCloud US 26 Availability Zones 51 Edge Locations
- 8. 900+ government agencies 3000+ educational institutions 10000+ nonprofit organizations Strong Growth & Adoption
- 9. 1. Pay For Infrastructure as you Need it, Not Up Front On-Premises $0 to get started Pay as you go
- 10. 2. Lower Total Cost of IT Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business 4 5 P R I C E REDUCTIONS We pass the savings along to our customers in the form of low prices
- 11. 3. You Don’t Need to Guess Capacity Self Hosting Waste Actual demand Customer Dissatisfaction Predicted Demand Rigid Elastic AWS Actual demand
- 12. 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0
- 13. AWS Rapid Pace of Innovation +48 Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS 2009 +61 Amazon SNS AWS Identity & Access Management Amazon Route 53 2010 +82 Amazon SES AWS Elastic Beanstalk AWS CloudFormation Amazon ElastiCache AWS Direct Connect GovCloud 2011 +280 Amazon Elastic Transcoder AWS OpsWorks Amazon CloudHSM Amazon AppStream Amazon CloudTrail Amazon WorkSpaces Amazon Kinesis 2013 +159 AWS Storage Gateway Amazon Dynamo DB Amazon CloudSearch Amazon SWF Amazon Glacier Amazon Redshift AWS Data Pipeline 2012 Since inception AWS has: • Released 942 new services and features • Introduced over 35 major new services • Announced 45 price reductions +24 Amazon EBS Amazon CloudFront 2008 +442 Amazon Cognito Amazon Mobile Analytics Amazon Zocalo 2014 *as of Aug 18, 2014
- 14. 5. Get Rid of Undifferentiated Heavy Lifting We take care of it… So you don’t have to … Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Buy and install new hardware Setup and configure new software build or upgrade data centers
- 15. 6. Go Global in Minutes
- 16. The Clear Leader in Cloud Infrastructure Gartner Magic Quadrant for Cloud Infrastructure as a Service (May, 2014) “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.” Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
- 17. Trusted by Enterprises Around the World
- 18. Used by Government Agencies & Educational Institutions Worldwide
- 19. Common Use Scenarios » Web site hosting » Application hosting / SaaS scenarios » High performance computing, batch data processing, and large scale analytics » Content Delivery & Media Distribution » Internal IT distribution » Storage, backup, and disaster recovery » Development and test environments
- 20. What better way to change the world… Code.org ran a worldwide “Hour of Code” More than 20 million youth coded on their website in a single week, with a peak load of 330,000 concurrent users “Running on the AWS Cloud gave us the elasticity to keep the website running when traffic spiked from zero to 20 million coders during campaign week, and then scale back efficiently. AWS was fantastic.” -Geoffrey Elliott, Code.org
- 21. Ensuring democracy… Migration of core business applications for secure global access, reduced costs, focused resources and improved availability "The driver really was the ability to be responsive. The way we did that was to move to the cloud.“ Chris Spence, CIO National Democratic Institute
- 22. Helping Nonprofits Achieve Scale and Reach "Working hand in glove with AWS, LeanIn.Org's development team was able to re-architect the site over a 64- hour period to ensure it would stand up to 200 click-throughs per second." -Rachel Thomas President, Lean In “Ban Bossy” campaign Featured on Google home page and stayed up!
- 23. Using Analytics to Understand the World “Do the simplest thing,” but do it at a stupidly large scale.” -David Milne, a postdoctoral research fellow at CSIRO
- 24. Turning Government Data into Real Insight Scalable web application Big Data Analytics and Collaboration Rapid deployment of analytics engine Redesigned portions of Healthcare.gov Post “flash crash” forensics on EC2 Collaboration platform for SEC Mining social media for early warnings of food and drug safety issues on accelerated timeline Healthcare.gov
- 25. Improve Education and Break the Mold Migrated public facing web properties with large bursts of traffic from 38,000 visitors to 150,000 a day Improved disaster recovery, handled major event spikes in usage and 40% less expensive
- 26. Big Data & High Performance Computing Runs genome sequencing project on AWS Runs parallel computations and image processing on AWS Develop, test, and explore cutting edge technology at realistic scale • Build a 30,000 core super-computer for $1,279/hour • Build a 12 teraflop cluster for $35/hour • Eliminate queuing for HPC resources and accelerate time to science • Latest Intel processors, GP-GPUs, 10gb network and placement groups
- 27. NASA’s Jet Propulsion Laboratory used AWS to stream the images and video associated with the Mars Curiosity landing. AWS enabled JPL to provision capacity rapidly and deliver engaging experiences of Mars to the public. NASA Jet Propulsion Laboratory
- 28. Overview of Services Networking Deployment & Compute Content Storage Database Messaging Monitoring Delivery Management
- 29. What is the next step and how do I take it?
- 30. Using the Cloud isn’t an ‘All or Nothing’ Choice Government & Educational Data Centers On- Premises Resources Cloud Resources Integration
- 31. We support a wide range of technologies
- 32. Our Ecosystem Allows You to use Existing Management Tools Single Pane of Glass Management Tool Partners
- 33. AWS Partners Focused on Public Sector
- 34. Partner Opportunities to Serve Public Sector » Deliver consulting and system integration projects faster and with lower operating expense for your customers » Build a new managed services annuity revenue stream » Redeploy your government and education software apps or platform to AWS » Capture new sales while helping your customers with tight budgets » Path to meeting “CloudFirst” mandates » Win new projects by proposing disruptive cloud computing and storage solutions » Resell or Integrate AWS services in combination with your solutions » Use Contract “Tech Refresh” provisions to get a head start
- 35. » Define the unique AWS-based offerings you provide to Public Sector customers » Add value to AWS by addressing industry policy and standards with your solution on AWS » Use your Government and Education contracts to help customers migrate to the Cloud » Participate in AWS Public Sector events that focus on government and education customers » Deliver solutions using the AWS Technology Kits (ex:TestDrive) » Leverage your knowledge of AWS Shared Security Model and Government Accreditation processes
- 36. How Do I Partner with AWS in Public Sector? 1. APN: Identify that Public Sector is one of your top 3 markets served 2. Solutions: Define the offerings you provide to Public Sector customers 3. Engage: Evaluate Government Reseller and Government Partner Program 4. Alignment: Identify your Gov/Ed team and Current Contract Oppty 5. Feedback: We are here to support You! aws-wwps-partners@amazon.com
- 37. 1 Customer obsession 2 Invention 3 Long-term thinking Some final thoughts about Amazon… A Faster, Cheaper and Better Path to a Better World
- 39. AWS Nordics – Partner Webinar November 2014 AWS Security & Compliance Dob Todorov Regional Head – Public Sector Solutions Architecture Principal Security & Compliance Solutions Architect EMEA todorov@amazon.com
- 40. Security Is Our No.1 Priority Comprehensive Security Capabilities to Support Virtually Any Workload PEOPLE & PROCEDURES NETWORK SECURITY PHYSICAL SECURITY PLATFORM SECURITY
- 42. WHAT NEEDS TO BE DONE TO KEEP THE SYSTEM SAFE
- 43. WHAT WE DO FOR YOU WHAT YOU DO YOURSELF
- 44. EVERY CUSTOMER HAS ACCESS TO THE SAME SECURITY CAPABILITIES CHOOSE WHAT’S RIGHT FOR YOUR ENTERPRISE
- 45. “Based on our experience, I believe that we can be even more secure in the AWS cloud than in our own data centers” Tom Soderstrom – CTO NASA JPL
- 46. AWS SECURITY OFFERS MORE VISIBILITY AUDITABILITY CONTROL
- 50. AWS IAM IDENTITY & ACCESS MANAGEMENT
- 52. AWS CloudHSM Managed and monitored by AWS, but you control the keys Increase performance for applications that use HSMs for key storage or encryption Comply with stringent regulatory and contractual requirements for key protection EC2 Instance AWS CloudHSM AWS CloudHSM
- 53. AWS Security Whitepapers AUDITING SECURITY CHECKLIST SECURITY BEST PRACTICES SECURITY PROCESSES RISK & COMPLIANCE
- 54. Call to action 1. Leverage the resources on the Amazon Web Services Partner Network Portal 2. Submit opportunities through the new enhanced opportunity submission tool 3. For follow-up questions and topics reach out to Public Sector Partner Manager Fredrik Rapp 54 12/12/
Editor's Notes
- We are often asked the question: how did Amazon get into cloud computing? Amazon is really good at providing an immense selection of products, and of shipping those products to customers efficiently. But behind that online capability lies years of experience in providing technical services to the business that ensures our online stores are secure, fast, always available and capable of meeting huge seasonal demand. AWS is not running on excess amazon.com server capacity. Come xmas and when Amazon.com is undergoing a seasonal spike in load, Amazon does not reclaim computing to finalise orders! There are hundreds of thousands of businesses running on Amazon Web Services ranging in size from the smallest startup to multi-national companies. Indeed, Amazon.com also uses AWS. It's a strategic business for Amazon.
- As you may know, Amazon.com opened for business on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer our customers the lowest possible prices and the best possible services. Technology innovation has always driven Amazon’s growth. As we expanded our offerings for retail customers, we also expanded customer segments. After over a decade of building and running the highly scalable set of web applications and databases known as Amazon.com, the company realized that we had developed a core competency in operating massive scale technology infrastructure and datacenters. So, we embarked on a much broader mission of serving a new customer segment – including government agencies – with a platform of web services through our cloud computing business called Amazon Web Services (AWS). One way to think about cloud computing is that instead of buying, owning, and maintaining their own datacenters or servers, federal agencies can acquire technology resources such as compute power and storage on an as-needed basis, and dispose of it when it no longer is needed. Many industry experts refer to this as a “utility” model of obtaining and using IT capability, analogous how the government obtains access to water, gas, or electrical power. Users only pay for what they use – by the compute-hour or storage-gigabyte – and they are not locked into long-term contracts. If a program is funded one year and then unfunded the next, or a pilot project or test program does not achieve its expected results, agencies no longer need to be tied to large, capital IT expenditures that cost tens of millions or even hundreds of millions of dollars. As a result, organizations have more agility, which enables greater innovation, but when a project does fail, agencies also have more flexibility to adjust quickly and contain costs. The result is achieving more on your investment and avoiding costly overruns and high profile failures.
- Our data center footprint is global, spanning 5 continents with highly redundant clusters of data centers in each region. Our footprint is expanding continuously as we increase capacity, redundancy and add locations to meet the needs of our customers around the world.
- With traditional infrastructure, you have to guess how much capacity you will need over the next 3-7 years, and pay for most or all of it on day one. This ties up money that you could be spending on other things and it’s very difficult to forecast accurately over such a long period of time. With AWS, you pay for what you need, when you need it.
- The second benefit is that we’re offering at lower total cost. Since we invest and operate at such high scale, we pay less per unit than most anybody else in the IT industry. We run our business on a high volume, low margin basis, which is also quite unique. The combination of high scale and low margins allows us to pass significant savings along to all of our customers. A proof point of this is the 26 price reductions that we’ve announced over time
- With the elasticity of AWS, you no longer need to forecast demand and buy up front. You get the ability to scale up to meet the needs of spiky workloads, but then give that capacity back when the spike is over. Whether your dealing with annual spikes like the December retail boom, monthly or quarterly spikes associated with accounting workloads, or unpredictable spikes associated with web marketing, or any other situation where demand changes over time, cloud has considerable advantage over the traditional IT investment model.
- We see our customers do amazing things when they reduce the cost of experimentation- it moves IT from being a roadblock, where each idea costs lots of money and takes lots of time, to being an enabler where you can launch a speculative project quickly and cheaply. It allows firms to take more chances on ideas, and gives them a shot at winning big, as opposed to being scared to even try.
- Note: This slides lists services that were launched in a given year. It is for illustrative purposes and may not be a complete list.
- Let’s face it, racking and stacking gear in a data center just doesn’t help you win over your competitors. It takes lots of time and lots of money and becomes a big distraction from activities that can truly differentiate you. Plus, without big economy of scale, these activities simply cost more.
- Since we’ve invested in facilities around the world, we can offer you global reach at a moment’s notice. It’s cost prohibitive to put your own data center where all your customers are, but with AWS, you get the benefit without having to make the huge investment.
- AThis is Gartner’s most recent Magic Quadrant for Infrastructure-as-a-Service. Named leader for the 3 year in a row - You can see that AWS is now further out and up to the Top Right And the 14 other vendors are clustered around the middle. And What’s very interesting is that Gartner noted that AWS has more than five times the compute capacity than the aggregate total of the other 14 providers.
- AWS is solving problems for big organizations across many Verticals and geographies. We’re extremely proud of our customer list and happy to know that we’re providing good outcomes and better results for some of the best firms in the world
- 800+ governmental agencies and 3000+ educational institutions worldwide use AWS. These range from CDC to City of Melbourne among others.
- more than 25 million students collectively have written nearly 1 billion lines of code, with over 20 million students writing code in Computer Science Education Week (featuring “Hour of Code”) alone
- The 5th strategy is migration and this requires a little more thinking. The National Democratic Institute, a nonprofit that promotes free and fair elections around the world, began with small projects and now has almost completed their full migration to the cloud. This has helped them to securely and reliably offer the tools necessary to their field teams working on the ground all over the world. Notre Dame migrated web apps to the cloud to deal with the spiky workloads they saw during major events and, as an added benefit, they were able to dramatically improve their disaster recovery strategy.
- Amazing opportunity – campaign featured on the Google homepage Can often be the kiss of death
- Amazing opportunity – campaign featured on the Google homepage Can often be the kiss of death
- Footstomper: JPL was able to deliver 10-100 times the amount of data for 1/10 of the cost using CloudFront. This is 100-1,000 times more cost effective than when we landed the rovers 9 years ago. Curiosity landing on Mars: Two weeks to deploy the web application architecture to stream it to the world 10 days before the rover landed, everyone is focused on Curiosity itself One engineer and our SA Jamie Kinney and Miles Ward to make we could sustain the bandwidth of streaming the launch Cloud formation, Elastic Load Balancer, 125Gbits per second in traffic Used weighted round robin with Route53 to load balance against a fleet of load balancers This would have been impossible CloudWatch to monitor the health of the servers Autoscaling groups ensure that the number servers would stay even and running We could sustain this with automation and cloud computing and Amazon Web Services 150Gpbs, 80,0000 requests per second, 150TB served, happy customers
- We envision a hybrid cloud that allows you to use existing management frameworks to manage resources consistently and move workloads seamlessly between your data center and our cloud as you need.
- Give multiple examples of how partners provide consulting services, implementation services, tools, hybrid solutions for enterprises, PaaS and SaaS solutions on AWS, security accreditation, enterprise tools, Point customers to partner exhibits
- Our Government and Education customers serve people/citizens around the world and AWS and our partners can help them save money, respond faster and work smarter.
- We’re a different type of company.
- This circle represents all the security-related activities that you have to do to protect your system and make sure it is compliant to the regulations applicable to your business
- Being able to focus on your business is one of AWS’s core value proposition. It also applies to AWS Security.
- On AWS, small developer has same security as big company. No price change for security. You get the same access for security. Financial sector Pharmaceuticals Entertainment Start-ups Social media Home users Retail
- Security for us is all about these three elements – visibility, auditability and control. Everything we talk about today will fall into those major categories, and as you can guess, they build on each other. Without knowing what you have, where, etc., you can’t audit your environment against best practices, your own internal standards, or any of the multitude of certifications that our customers require us to adhere to. Controls are all about enabling you to place precise, well-understood limits on the access to your information. These controls may take the form of traditional perimeter, network, or virtual machine firewalls or ACLs, or they may be newer, more finely-grained controls that focus on constraining access to individual data elements. Did you know, for example, that you can define a rule that says that “Tom is the only person who can access this data object that I store with Amazon, and he can only do so from his corporate desktop on the corporate network, from Monday-Friday 9-5 and when he uses MFA?” That’s the level of granularity you can choose to implement if you wish.
- Trusted advisor gives you best practices recommendations in 4 different areas: Cost optimization - Security - Fault tolerance - Performance
- Consistent, regular, exhaustive 3rd party evaluations with commonly understood results People often ask, really the cloud can support PCI? Yes, many customers are moving to AWS especially for this feature (ex: Vodaphone Italy)
- [picture of a shredded hard drive] We have a set of very clear rules, they're implement across our data centers, on how to dispose things like harddrives. Going back to a lot of amazon design philosophy, simplicity is one of the most important precursors for success in implementing controls. Controls are complicated, people get confused and make mistakes. So what we have done with our data centers is make a rule that says no hardrive shall leave our facilities intact.
- We give you the tools to do the same: USE IAM (otherwise it’s like logging as root)
- … such as our detailed whitepapers on security