Thoughtworks presentation, AWS Australian Summit, Sydney 2012 - Executive Track

1. ©
2011,
ThoughtWorks
Australia
Pty
Ltd
Monday, 14 May 12

2. Innovate, Learn, Deliver
Staying ahead in turbulent times
Building a repeatable innovation framework
©
2011,
ThoughtWorks
Australia
Pty
Ltd
Monday, 14 May 12

3. Opportunity
…exploit the change
Danger
…survive the change
Monday, 14 May 12

4. Source: IBM—Capitalizing on Complexity: 4
Insights from the Global Chief Executive Officer Study (2010)
Monday, 14 May 12

5. Business models overturned
Kodak
Print journalism
Music
Movies
Retail
<<your vertical here>>
publicphoto.org/animals/overturned-turtle/
Monday, 14 May 12

6. Business model innovation
Management innovation
Product innovation
6
h;p://www.flickr.com/photos/ginozar
Monday, 14 May 12

7. BUILD, MEASURE, LEARN
ERIC RIES - THE LEAN STARTUP ....FRUSTRATINGLY NOT A THOUGHTWORKER : (
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8. Minimize TOTAL time through the loop
IDEAS
LEARN BUILD
DATA CODE
MEASURE
LOOK FAMILIAR? ... IT’S THE TOTAL BIT THAT’S DIFFERENT
Monday, 14 May 12

9. STOP
WASTING
PEOPLE’S
TIME
YOUR IDEAS SUCK, AT BEST A HYPOTHESIS...TEST YOUR ASSUMPTIONS
Monday, 14 May 12

10. Monday, 14 May 12

11. NERDS
ARE WAY COOL...
AND HAVE CHANGED THE WAY WE THINK ABOUT DESIGN
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12. NERDS, WITH WORDS...
RAPID CONTINUOUS ITERATIVE
JUST IN TIME COLLABORATIVE.
EMERGENT FEEDBACK CYCLE
TIME QUALITY VALUE DRIVEN
AGILE LEAN SYSTEM THINKING
TRANSFORMATION
Monday, 14 May 12

13. DESIGN NERD TECH NERD
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14. Balanced Teams
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15. Innovate, Learn, Deliver
Staying ahead in turbulent times
Building a repeatable innovation framework
©
2011,
ThoughtWorks
Australia
Pty
Ltd
Monday, 14 May 12

16. Case Studies
controlSHIFT
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26. Team owned and iterated
the design
(time-boxed)
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28. Continuous Delivery
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29. Continuous Deployment to the Cloud
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30. Working in vertical slices
http://www.flickr.com/photos/carron
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31. Working in vertical slices
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32. Working in vertical slices
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33. Working in vertical slices
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34. Working in vertical slices
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35. controlSHIFT
35
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36. How do we help ordinary
people to become successful
campaigners?
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47. Launch with GetUp!
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51. Surgical Tools
http://www.flickr.com/photos/oskay/
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52. Continuous testing & automation
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53. Monday, 14 May 12

54. #1 7million+
Property Site Unique visits every month
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55. iPhone App
12 weeks 800,000
inception to delivery downloads in less than
2 years
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56. iPhone App
x10 2,000
R.O.I event to web downloads per day
#1 in the Top Free Lifestyle Apps category
#19 in all Top Free Apps
4+ stars in 2010
Monday, 14 May 12

57. SHOWCASE
PROJECT
5 Days - Delivery Team
PLANNING
STORY WRITING
& ESTIMATION
CUSTOMER
5 Days - Full Team
EXPERIENCE
HISTORY
BUSINESS DRIVERS
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PREPARATION

58. Experience Design Consulting
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59. 1. BUSINESS DRIVERS 2. PERSONAS 3. CUSTOMER JOURNEY
4. DESIGN CHALLENGES 5. LEARNING TO DRAW 6. EXPLORATORY SKETCHING
7. REFINEMENT SKETCHING 8. DESIGN SKETCHBOARD 9. SELECT, BUILD, REFINE
Monday, 14 May 12

60. 1. BUSINESS DRIVERS 2. PERSONAS 3. CUSTOMER JOURNEY
4. DESIGN CHALLENGES 5. LEARNING TO DRAW 6. EXPLORATORY SKETCHING
7. REFINEMENT SKETCHING 8. DESIGN SKETCHBOARD 9. SELECT, BUILD, REFINE
Monday, 14 May 12

61. Experience Design Consulting
h;p://vimeo.com/17067825
h;p://vimeo.com/album/1479086
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62. Experience Design Consulting
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63. Monday, 14 May 12

64. I KNOW WHAT YOU’RE
THINKING
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65. I KNOW WHAT YOU’RE
THINKING
IT’S GOING TO BE
CRAP
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66. PROPOSITION
NOT
EXECUTION
THE BEST DESIGN BRIEF YOU WILL EVER GET
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67. DESIGNERS ARE STILL NEEDED TO...
DESIGN THE
THING
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68. Sketchboard
Prototype
& Test
Design BluePrint
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69. AGILE BUILD
INCREMENTAL & ITERATIVE
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70. YOU HAVE
TIME!
YOU DON’T NEED IT ALL DONE UPFRONT
JUST ENOUGH, JUST IN TIME.
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71. 3-5 days
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72. 2-3 weeks
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73. Iteration
0&1
+ 2-4 weeks
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74. R1
12-16 weeks
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75. R2
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82. Technology-led
Innovation
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85. “Most projects are about six or seven total. We believe in small teams
because we believe they are more efficient, and speed is something that's incredibly
important to us. It's also important to note that decisions are made by those
teams...There's always a designer...There's almost always also a
researcher...We also have engineers - usually between one and four... And
then product managers”
Monday, 14 May 12

86. Bonus Secret Squirrel case study
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87. Secret biotech coolness... no joke
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88. What does a hoverboard look like?
build it and see
http://www.flickr.com/photos/thewamphyri/
Monday, 14 May 12

89. Cloud and Continuous Delivery during
Dev focuses the product owners
<<graphics coming>>
Cloud deployment creates urgency
http://www.flickr.com/photos/mike-p
Monday, 14 May 12

90. CRAFT
Paying attention to quality, working fast, and getting your hands dirty
Monday, 14 May 12

91. Innovate, Learn, Deliver
Staying ahead in turbulent times
Building a repeatable innovation framework
©
2011,
ThoughtWorks
Australia
Pty
Ltd
Monday, 14 May 12

92. A Framework for Innovation
People, process, and technology
http://www.flickr.com/photos/wonderlane
Monday, 14 May 12

93. A Framework for Innovation
People, process, and technology
Interdisciplinary
Co-located
Craft
http://www.flickr.com/photos/wonderlane
Monday, 14 May 12

94. A Framework for Innovation
People, process, and technology
Rough sketches
Start building
Evolve
http://www.flickr.com/photos/wonderlane
Monday, 14 May 12

95. A Framework for Innovation
People, process, and technology
Continuous
Cloud
Quality
http://www.flickr.com/photos/wonderlane
Monday, 14 May 12

96. A Framework for Innovation
http://www.flickr.com/photos/wonderlane
Monday, 14 May 12

97. A Framework for Innovation
Does your business have one? If not...
Start the conversation
Ask the right questions
Build something
Learn!
http://www.flickr.com/photos/wonderlane
Monday, 14 May 12

98. 98
Monday, 14 May 12

99. Experience Design Consulting
©
2011,
ThoughtWorks
Australia
Pty
Ltd
Monday, 14 May 12