Interactive Agencies: Running a Campaign in the Cloud. An introduction to delivering and evaluating campaigns on the Amazon cloud platform with Amazon S3, EC2 and Elastic MapReduce, all while maintaining focus on the campaign design.

1. AGENDA
July 5th, 2011
Running a Campaign in the Cloud
Deliverin g High Performance Content
M anaging Media Transcoding
Networking + beer

2. Running a
Campaign
in the Cloud

3. Design
Deliver
Evaluate

4. Design
A t scale
Deliver Low cost
Timely
Evaluate

5. Focus on design

6. Deliver

7. Availability

8. Scale
When you need it.

9. No CapEx

10. Undifferentiated
heavy lifting

11. Images
Stylesheets
Streaming
content
Assets
Video Javascript

12. Templates
Images
Stylesheets
Streaming
content
Web
pages Assets
Blog posts
Video Javascript
PDFs

13. High
High
availability
redundancy
Amazon S3
High durability

14. 99.999999999%

15. Perfect for asset
hosting

16. Perfect for website
hosting

17. S3 Websites

18. aws.amazon.com/console

21. Make everything public

22. index.html Text
http://mza.s3.amazon.com/site/index.html

25. https://mza.s3.amazon.com/site/index.html

26. https://mza.s3.amazon.com/site/index.html

27. High scale

28. Low cost

29. No servers to
provision

30. No servers to
configure

31. No servers to
maintain

32. Email

33. Simple Email
Service

34. Deliverability

35. $0.10
per thousand

36. Migration

37. Evaluate

38. Traffic logs

39. Social impact

40. Click through

41. Sentiment

42. Advertising

43. Analytics

44. Small

45. BIG

46. Value

47. Elastic
MapReduce

48. Hadoop
+
HDFS

49. Optimised and
automated

50. From data
to insight

51. Design
Deliver
Evaluate

52. Focus

53. End of Part 1

54. Any questions?

55. AGENDA
July 5th, 2011
Running a Campaign in the Cloud
Deliverin g High Performance Content
M anaging Media Transcoding
Networking + beer

56. Thank you!

57. matthew@amazon.com
@mza
O N T W I T T E R