SEGA’s Digital Strategy with AWS
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Slides from a customer presentation at the 'Powering games with Amazon Web Services' event in London.
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SEGA’s Digital Strategy with AWS
- 1. SEGA & Amazon Web Services Stuart Wright Powering Games with AWS – 24th Jan 2012
- 2. Scope of Review • Introduction • Building Online infrastructure and team • SEGA's Shift towards online • Shift towards EC2 • Benefits • Future projects • Conclusion Stuart Wright Powering Games with AWS – 24th Jan 2012
- 3. Introduction • Online gaming & me • Managing infrastructure • Networking • Capacity planning • Security • Staff & costs • Expensive business Stuart Wright Powering Games with AWS – 24th Jan 2012
- 4. Traditional Online Infrastructure • Hardware – Networking, Servers, power, cooling, upgra des , failure replacements • Co-Lo & Geography • Managing carriers • CAPEX • Staff costs • Inflexible hardware Stuart Wright Powering Games with AWS – 24th Jan 2012
- 5. SEGA's shift towards online • Changes in gaming • Changes in game design • Revenue models • Stats & analytics Stuart Wright Powering Games with AWS – 24th Jan 2012
- 6. Amazon AWS • Rethink - change the way view technology • Removing the guesswork • Dev / beta / live • Concurrent usage – day, year, event • Upgrades and game evolution Stuart Wright Powering Games with AWS – 24th Jan 2012
- 7. EC2 Benefits • EC2 low barriers to entry • Location of game environments • capacity on demand • auto scaling environments • scaling up to meet demand • scaling down - conserve money • Game or web server spikes • Spinning up duplicate environments • Usual tech – Windows, Linux , load balancers Stuart Wright Powering Games with AWS – 24th Jan 2012
- 8. Future Projects • CDN - video content, game patches • CloudFront- pricing by bandwidth, on demand • Private R&D environments - white listed • Experimental server farms for rendering • Live video streaming Stuart Wright Powering Games with AWS – 24th Jan 2012
- 9. Conclusion • Reduced server costs by 50%+ • More agility for test and live environments • AWS - expanding portfolio of services • Easy integration with third-party architectures EC2/Hadoop/RDS stats logging infrastructure • Identity and Access Management makes it easy to give staff limited access Stuart Wright Powering Games with AWS – 24th Jan 2012