SlideShare a Scribd company logo
1 of 100
Welcome
Ed Lenta
Head of Amazon Web Services
Australia & New Zealand
Tuesday, 7 May 13
Morning Agenda
8:30 AWS	
  Lab	
  SessionsAWS	
  Lab	
  SessionsAWS	
  Lab	
  Sessions
9:00	
  –	
  14:00 Opening	
  Keynote:	
  Adam	
  Selipsky,	
  Vice	
  President,	
  Amazon	
  Web	
  ServicesOpening	
  Keynote:	
  Adam	
  Selipsky,	
  Vice	
  President,	
  Amazon	
  Web	
  ServicesOpening	
  Keynote:	
  Adam	
  Selipsky,	
  Vice	
  President,	
  Amazon	
  Web	
  Services
Customer	
  Case	
  Study:	
  FairFax	
  Media,	
  Big	
  Commerce	
  and	
  FreelancerCustomer	
  Case	
  Study:	
  FairFax	
  Media,	
  Big	
  Commerce	
  and	
  FreelancerCustomer	
  Case	
  Study:	
  FairFax	
  Media,	
  Big	
  Commerce	
  and	
  Freelancer
10:40	
  –	
  11:20 Morning	
  TeaMorning	
  TeaMorning	
  Tea
11:20	
  –	
  12:00 Breakout	
  Session	
  1
Your	
  First	
  Week	
  with	
  Amazon	
  
EC2	
  
Breakout	
  Session	
  2
Stripping	
  the	
  Cost	
  of	
  Travel	
  
(and	
  IT)	
  through	
  a	
  robust	
  eCommerce	
  
Architecture	
  in	
  the	
  Cloud
Breakout	
  Session	
  3	
  
Big	
  Data	
  AnalyPcs	
  
12:10	
  –	
  12:50 Extending	
  your	
  Datacenter	
  
with	
  Amazon	
  VPC	
  
Security	
  in	
  2013:	
  
The	
  Cloud	
  Changes	
  Nothing…	
  
and	
  Everything!	
  
Technical	
  Lessons	
  on	
  
How	
  to	
  Do	
  Backup	
  and	
  Disaster	
  
Recovery	
  in	
  the	
  Cloud	
  
12:50	
  –	
  1:50 Lunch	
  and	
  SoluPons	
  PavilionLunch	
  and	
  SoluPons	
  PavilionLunch	
  and	
  SoluPons	
  Pavilion
Tuesday, 7 May 13
2.00	
  –	
  2:40 Breakout	
  Session	
  1
Hybrid	
  Cloud	
  Models	
  that	
  Work	
  
for	
  Australia	
  
Breakout	
  Session	
  2
ConPnuous	
  Deployment	
  PracPces,	
  with	
  
ProducUon,	
  Test	
  and	
  Development	
  
Environments	
  Running	
  on	
  AWS
Breakout	
  Session	
  3	
  
Hooroo:	
  How	
  the	
  Cloud	
  and	
  
a	
  Lean	
  Mindset	
  Helped	
  Qantas	
  
Launch	
  a	
  New	
  Business	
  
2:50	
  –	
  3:30 The	
  Role	
  of	
  Carriers	
  in	
  Cloud Scalable	
  Media	
  Processing	
  
on	
  the	
  Cloud	
  
NetApp®	
  Private	
  Storage	
  for	
  
Amazon	
  Web	
  Services
3:30	
  –	
  4:00 Tea	
  BreakTea	
  BreakTea	
  Break
4:10	
  –	
  4:50 OpPmizing	
  Your	
  AWS	
  
ApplicaPons	
  and	
  Usage	
  
to	
  Reduce	
  Costs	
  
Partnering	
  for	
  Success	
  in	
  the	
  Cloud	
   Building	
  Web	
  Scale	
  ApplicaPons	
  
with	
  AWS	
  
5:00	
  –	
  5:40 Understanding	
  AWS	
  
Storage	
  
OpPons	
  
AutomaPng	
  System	
  MigraPon,	
  Backup,	
  
ReplicaPon	
  and	
  
Recovery	
  using	
  Yuruware	
  Bolt
ArchitecPng	
  for	
  High	
  
Availability	
  
5.40	
  –	
  7.00 Cocktail	
  FuncUon	
  in	
  the	
  SoluUons	
  PavilionCocktail	
  FuncUon	
  in	
  the	
  SoluUons	
  PavilionCocktail	
  FuncUon	
  in	
  the	
  SoluUons	
  Pavilion
Afternoon Agenda
Tuesday, 7 May 13
Gold Sponsors
Tuesday, 7 May 13
Silver Sponsors
Tuesday, 7 May 13
Bronze Sponsors
Cocktails	
  
Sponsored	
  by
Tuesday, 7 May 13
Our Presenting Customers
Tuesday, 7 May 13
Amazon Labs
Visit the AWS
Hands-On
Labs and take
advantage of
16 self-paced
lab sessions.
Visit the AWS Labs on Level 4, Room 2
proudly sponsors AWS Labs
Take part
in a AWS Lab
session and be
in the running
to win an
Amazon Kindle
Paperwhite.
!!
Tuesday, 7 May 13
Follow this
Event LIVE
#AWSSummit
Check your
Event Guide
for more details
Complete your
feedback Forms
to win a $500 AWS voucher
Tuesday, 7 May 13
AWSSummit2013
Innovation Powered by the AWS Cloud
Adam Selipsky
Vice-President, AWS
Tuesday, 7 May 13
7YearsYoung
Amazon S3 launched: March 14th 2006
Tuesday, 7 May 13
Broad&DeepServicestoSupportVirtuallyAnyCloudWorkload
Compute Networking
Storage &
CDN
Database App Services Management
Amazon EC2
Amazon EMR
Amazon ELB
Amazon Route 53
Amazon VPC
AWS Direct Connect
Amazon S3
Amazon Glacier
Amazon EBS
AWS Import/Exp
Amazon RDS
Amazon DynamoDB
Amazon Elasticache
Amazon RedShift
Amazon CloudSearch
Amazon SWF
Amazon SQS
Amazon SNS
Amazon SES
Amazon Elastic Transcoder
AWS IAM
Amazon CloudWatch
AWS Elastic Beanstalk
AWS Cloudformation
AWS Data Pipeline
AWS OpsWorks
AWS CloudHSM
AWS Trusted Advisor
AWS Marketplace
AWS Premium
Support
AWS Professional
Services
AWS
Training
Tuesday, 7 May 13
2007 2008 2009 2010 2011 2012
159
82
61
48
24
9
Including:
AWS Oregon Region
Elastic Beanstalk (Beta)
Amazon SES (Beta)
AWS CloudFormation
Amazon RDS for Oracle
AWS Direct Connect
AWS GovCloud (US)
Including:
Amazon SNS
Amazon CloudFront
Amazon Route 53
S3 Bucket Policies
RDS Multi-AZ Support
RDS Reserved Databases
AWS Import/Export
Including:
Amazon RDS
Amazon VPC
Amazon EMR
EC2 Auto Scaling
Including:
6 new Direct Connect Sites
DynamoDB
RDS in VPC
AWS Trusted Advisor
CloudFormation in VPC
AWS Storage Gateway
Amazon Glacier
Cost Allocation Tagging
CloudFront Live Streaming
Amazon CloudSearch
AWS Marketplace
Red Hat Reserved Instances
New EC2 Instance Types
Multi-AZ Oracle RDS
RDS SQL Server
EC2 RI Marketplace
AWSServiceLaunches&
FeatureUpdates
Tuesday, 7 May 13
January February March
21
18
14
Including:
AWS Management Console Tablet
and Mobile Support
Elastic Transcoder
Price reduction for Amazon EC2,
global expansion of M3 Standard
Instances, and reduced data transfer
pricing.
Including:
Amazon Redshift Available to All
Customers
AWS OpsWorks
IAM Role and Auto Scaling Support
for Amazon CloudWatch Monitoring
Scripts for Linux
Amazon SQS and SNS Announce
Lower Prices and Expanded Free
Tiers - 50% price drop for SQS
Including:
New Lower Pricing for Amazon EC2
Reserved Instances
AWS Free Usage Tier Now Includes
Amazon ElastiCache
Amazon DynamoDB Reduces Prices
AWS Elastic Beanstalk for Node.js
Amazon RDS now supports 3TB and
30,000 Provisioned IOPS per database
instance
Announcing EBS-Optimized Support
for Additional Instance Types
53AWSServiceLaunches&Feature
Updatesthisyear
Tuesday, 7 May 13
AWSGlobalInfrastructure
9 regions
25 availability zones
38 edge locations
Tuesday, 7 May 13
$5.2B retail
business
7,800
employees
A whole lot of
servers
2003
Tuesday, 7 May 13
2012
Every day,
AWS adds
enough server
capacity to
power this
$5B enterprise
$5.2B retail
business
7,800
employees
A whole lot of
servers
2003
Tuesday, 7 May 13
HundredsofThousandsofCustomersin190Countries
Tuesday, 7 May 13
Over14,000customersinAustraliaandNewZealand
Tuesday, 7 May 13
Free steak
campaign
Facebook
page
Mars
exploration ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Gene
sequencing
Marketing
web site
Interactive
TV apps
Financial
markets analytics
R&D data
analysis
Consumer
social app
Big data
analytics
Web site &
media sharing
Disaster
recovery
Media
streaming
Web and
mobile apps
Streaming
webcasts
Facebook
app
Consumer
social app
EveryImaginableUseCase
Tuesday, 7 May 13
ComprehensiveSecurityCapabilitiestoSupportVirtually
AnyWorkload
VPC
Direct connect
Dedicated instances
Identity & Access Management
S3 Encryption
Security groups for EC2 and VPC
Network ACL
Multi-Factor Authentication
CloudHSM
RDS Oracle transparent encryption
Tuesday, 7 May 13
Certifications&AccreditationsforWorkloadsthatMatter
“Amazon Virtual Private
Cloud offers an additional
level of security and an
ability to integrate with
other aspects of our
infrastructure.”
Dr. Michael Miller,
Head of HPC for R&D
Tuesday, 7 May 13
31 Price
Reductions
Since 2006
The AWS Price Reduction Philosophy
Ecosystem
Global Footprint
New Features
New ServicesInfrastructure
Innovation
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers
Tuesday, 7 May 13
AWS Trusted Advisor
Cost optimizations
Security & Availability checks
Performance
recommendations
329,000
recommendations
$22M
in annualized
savings
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web Services
Obsessed with Helping Customers Save Money
Tuesday, 7 May 13
ThrivingPartnerEcosystem
Consulting Partners Technology Partners
Tuesday, 7 May 13
AWSMarketplace:BuySoftwarePre-ConfiguredtoRunonAWS
Growth since Jan 1, 2013
25 categories
778 product listings
Active customers
Usage per customer
102%
53%
Announcing Today:
Available in Australia
Tuesday, 7 May 13
Whyarecustomers
adoptingcloudcomputing?
Tuesday, 7 May 13
1. TradeCapitalExpenseforVariableExpense
On-Premises
$0 to get started
Pay as you go
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
Average of 400
servers replaced
per customer
Tuesday, 7 May 13
2.LowerVariableExpenseThanCompaniesCanDoThemselves
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
70% lower 5 year TCO per app
AWS
On-
premises
$3.01M
$0.90M
50% reduction in
analytics costs
Saved $34M on
SmartHub app
10’s of millions of $ saved with
first 12 apps migrated to AWS
Tuesday, 7 May 13
3.YouDon’tNeedtoGuessCapacity
Self Hosting
Waste
Customer
Dissatisfaction
Actual demand
Predicted Demand
Rigid
Actual demand
Elastic
The Cloud
Tuesday, 7 May 13
4.DramaticallyIncreaseSpeed&Agility
Old World: Infrastructure in Weeks
Tuesday, 7 May 13
4.DramaticallyIncreaseSpeed&Agility
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
Number of Instances 1,000
Instance Type M3 Extra Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole
AWS: Infrastructure in MinutesOld World: Infrastructure in Weeks
Tuesday, 7 May 13
“We reduced application
deployment times from 2
months to 3 days.”
“Time to deploy went from
weeks to hours.”
Source: IDC Whitepaper, sponsored by Amazon,
“The Business Value of Amazon Web Services
Accelerates Over Time.” July 2012
Overall
Deployment
Integration
Testing
Development
0
100%
200%
300%
400%
500%
600%
ImprovedEfficiency
Comparison of developer efficiency
with AWS and in-house alternatives
5X
Faster
Tuesday, 7 May 13
IncreaseInnovationWhenExperimentationIsFastandLowRisk
Old world: AWS:
Experiment infrequently
Failure is expensive
Less innovation
Near $0
Experiment often
Fail quickly at a low cost
More innovation
Tuesday, 7 May 13
5. StopSpendingMoneyonUndifferentiatedHeavyLifting
buy and install new hardware
set up and configure new software
build new data centers
so you don’t have to...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
We take care of...
Tuesday, 7 May 13
6.GoGlobalinMinutes
Tuesday, 7 May 13
TheBenefitsofCloudComputing
✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go Global
in Minutes
✔
Tuesday, 7 May 13
David Harrison
Vice President,Engineering
Tuesday, 7 May 13
Source:	
  Internet	
  World	
  Stats	
  &	
  United	
  NaPon
It’s	
  2013.
World	
  PopulaPon:
6,960,000,000
	
  
Number	
  on	
  the	
  Internet:	
  
	
  	
  2,080,000,000	
  (30.0%)
Tuesday, 7 May 13
We are the Global Labour Exchange
We	
  Empower	
  Entrepreneurs.	
  
Globally.
Tuesday, 7 May 13
➜Started	
  in	
  2004
➜World’s	
  largest	
  outsourcing	
  marketplace
•7,300,000	
  users	
  from	
  >	
  234	
  countries	
  /	
  regions
(13	
  languages,	
  20	
  disPnct	
  country	
  sites)
•4,400,000	
  posted	
  projects	
  to	
  date
•$1,100,000,000	
  in	
  posted	
  projects
roughly	
  equivalent	
  to	
  saving	
  western	
  businesses	
  $500m	
  to	
  
$1b	
  in	
  costs..	
  in	
  $200	
  projects..
➜In	
  top	
  300	
  websites	
  globally	
  (Alexa)
Freelancer Globally
Tuesday, 7 May 13
A few statistics
➜Between	
  10-­‐15k	
  users	
  on-­‐site	
  at	
  any	
  Pme
➜>240	
  instances	
  (c1.xlarge,	
  m1.xlarge,	
  m2.4xlarge)
(high	
  cpu,	
  high	
  memory)
➜>60TB	
  of	
  S3	
  storage	
  (in	
  20-­‐40KB	
  files!)
➜On	
  any	
  given	
  day:
➜Our	
  databases	
  will	
  handle	
  ~777M	
  queries	
  @	
  9k	
  QPS
➜Our	
  applicaPon	
  will	
  serve	
  ~155M	
  HTTP	
  requests	
  /	
  day
Tuesday, 7 May 13
Why Cloud - Outsourcing
➜Hardware	
  &	
  supply	
  chain	
  management
(plus	
  it’s	
  on	
  demand)
➜Planorm	
  security
➜Storage	
  constraints
Tuesday, 7 May 13
Why Cloud - Scaling
➜Scale	
  up
➜Scale	
  out
➜Service	
  Oriented	
  Architecture
➜Or	
  just	
  flat	
  out	
  ignore	
  having	
  to	
  scale
Tuesday, 7 May 13
Why Cloud - Scale everything
Tuesday, 7 May 13
Why Cloud - Innovation
➜Experiment	
  with:
➜Resourcing	
  combinaPons
➜Sopware	
  /	
  services	
  /	
  architectures
➜Execute,	
  execute,	
  execute
CPU Memory
Tuesday, 7 May 13
Why Cloud - Automation
➜APIs	
  are	
  the	
  future,	
  EVERYTHING	
  is	
  sopware
(even	
  your	
  hardware!)
➜Make	
  your	
  metadata	
  part	
  of	
  your	
  stack
➜Tagging
➜ConfiguraPons	
  in	
  S3
Tuesday, 7 May 13
www.freelancer.com
Tuesday, 7 May 13
AWSAdoptioninthe
Enterprise
Tuesday, 7 May 13
EnterprisesareAdoptingAWStoAchievetheBenefitsof
theCloud
✔ ✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go Global
in Minutes
Tuesday, 7 May 13
TheBenefitsOfTheCloudAreOnlyPossibleINTHE
CLOUD
“Private”
Cloud x x x xx x
✔ ✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go Global
in Minutes
Tuesday, 7 May 13
Forrester Foresights Survey
Data , Q3 2012
Self-service
Portals
24%
Resource
Automation
27%
Resource
Tracking
29%
Cost
Chargeback
14%
CustomersareStrugglingtoDeliveronPromisesofthe
“PrivateCloud”Vendors
Have you implemented
these cloud features?
Tuesday, 7 May 13
ManyEnterprisesWorrythatThesearetheOnlyTwo
Choices
Build a
“private” cloud
Rip and replace
with AWS
#1 #2
Tuesday, 7 May 13
The Good News is that the Cloud isn’t an ‘All or
Nothing’ Choice
Corporate
Data Centers
On-Premises
Resources
Cloud
Resources
Seamless
Integration
Tuesday, 7 May 13
Active Directory
Network Configuration
Encryption
Back-up Appliances
Users & Access Rules
Your Private Network
HSM Appliance
Cloud back-ups
AWS Direct Connect
Your On-
Premise Apps
Your Cloud
Apps
Integrating AWS with Your Existing On-Premises
Infrastructure
Corporate
Data Centers
Tuesday, 7 May 13
OurEcosystemAllowsYoutoUseYourExisting
ManagementTools
Single Pane of
Glass
On-Premises
Datacenters
Management Tool
Partners
Tuesday, 7 May 13
How Enterprises Are Using AWS
Tuesday, 7 May 13
Strategy1:CloudforDevelopment&TestEnvironments
SAP
Reduced deployment time
from weeks to days
Oracle Enterprise
Applications
Reduced dev & test
environment costs
SAP
70% reduction in
operational costs
Tuesday, 7 May 13
Strategy2:BuildNewAppsfortheCloud
Faster to build
Facebook
App
Global Web
Sites
Mobile
Streaming
Social
Games
Consumer
apps
Genetic
Sequencing
Marketing
Campaigns
Less expensive to run
Distributed architectures
for high availability
Easier to manage
Financial record
archiving
Tuesday, 7 May 13
Jim Watts
Director, On-line Hosting
Tuesday, 7 May 13
Fairfax : big, complicated, intricate...
Tuesday, 7 May 13
mobile
social
decline of print
media consumption
habits
cloud
Tuesday, 7 May 13
CLOUD FIRST
Tuesday, 7 May 13
scalabilty = cost
non core competency = cost
capex depreciation = cost
Tuesday, 7 May 13
spaceships
investment
scale
innovation (thought leadership)
resulting benefits to Fairfax
Tuesday, 7 May 13
News Planning
uCMS
Zoom
SMH Shop
DRM
Ultimate Footy
Tuesday, 7 May 13
Tuesday, 7 May 13
Strengths in
relation to Zoom
Tuesday, 7 May 13
Despite all the advantages
a few things to keep in mind…
Tuesday, 7 May 13
+
=
Possibilities
Tuesday, 7 May 13
http://techblog.fairfaxmedia.com.au
Tuesday, 7 May 13
Analytics
Backup
Storage
Gateway
Elastic Map
Reduce
RedShift
Amazon S3
Strategy 3: Use Cloud to Make Existing On-Premises
Apps Better
...
Corporate
Data Centers
App 1
App 2
App N
Tuesday, 7 May 13
Operational
applications
Export data to
AWS for analytics
processing
Oracle
databases
Automated back-
up to S3 with
Oracle RMAN
Strategy 3: Use Cloud to Make Existing On-Premises
Apps Better
Retail operational
applications
Data synchronization &
back-up with AWS
storage gateway
Tuesday, 7 May 13
Strategy4:NewAppsPoweredbyBothCloud&On-
PremisesResources
AWS serves up
application content
& data
Integration back to
Samsung data
centers for financial
transactions
Corporate
Data Centers
Hybrid
App
Tuesday, 7 May 13
Strategy5:MigrateExistingEnterpriseAppstothe
Cloud
1/3 of servers
migrated to AWS
Customer payments,
content delivery & web sites
1 - 1.5M GBP
saved in last 2 years
Expects to save additional 3M GBP in the
next 3 years as they move to 75% AWS
App
Corporate Data Centers
Tuesday, 7 May 13
Peter Whitfield
Director of Engineering
Tuesday, 7 May 13
© 2012 Bigcommerce Pty. Ltd.© 2012 Bigcommerce Pty. Ltd.
Welcome to
Tuesday, 7 May 13
© 2012 Bigcommerce Pty. Ltd.
Being popular has it’s price
© 2012 Bigcommerce Pty. Ltd.
Tuesday, 7 May 13
© 2012 Bigcommerce Pty. Ltd.© 2012 Bigcommerce Pty. Ltd.
Bigcommerce and AWS
Data analysis and Redshift
Crowd-sourced
penetration testing
Tuesday, 7 May 13
© 2012 Bigcommerce Pty. Ltd.© 2012 Bigcommerce Pty. Ltd.
What’s next?
Tuesday, 7 May 13
Strategy6:All-in
10,000s of EC2 instances in
multiple regions & zones
100s of middle tier services &
applications
~70 billion events per day
At peak consumes 1/3 of US
Internet bandwidth
Tuesday, 7 May 13
Whathavewebeen
workingon?
Tuesday, 7 May 13
ComputeServices
Amazon
EC2
Auto
Scaling
Amazon Elastic
Load Balancing
Actual
EC2
Linux
Windows
Hi I/O instances
Reserved Instance
Marketplace
Next gen standard
instances
EC2
EC2
EC2
EC2 A
EC2 B
EC2 C
Elastic load
balancer
Tuesday, 7 May 13
TotalAmazonElasticMapReduce(EMR)Clusters
LaunchedbyCustomers
0
1,500,000
3,000,000
4,500,000
6,000,000
5/22/2010
7/3/2010
8/14/2010
9/25/2010
11/6/2010
12/18/2010
1/29/2011
3/12/2011
4/23/2011
6/4/2011
7/16/2011
8/27/2011
10/8/2011
11/19/2011
12/31/2011
2/11/2012
3/24/2012
5/5/2012
6/16/2012
7/28/2012
9/8/2012
10/20/2012
12/01/2012
1/12/2013
2/23/2013
4/6/2013
5.5 M clusters
launched since May 2010
Tuesday, 7 May 13
Amazon VPC
EC2 EC2
EC2EC2
Amazon Route 53
Availability
Zone B
Availability
Zone A
AWS Direct Connect
Los Angeles
Singapore
Japan
London
Sao Paolo
New York
Sydney
AWSNetworkingServices
Tuesday, 7 May 13
Amazon S3 AWS Storage Gateway Amazon EBS
images
videos
files
binaries
snapshots
S3
EC2
EBS
Your datacenter
compute
storage
Provisioned
IOPS
images
videos
files
binaries
snapshots
Amazon Glacier
StorageServices
Tuesday, 7 May 13
Easily archive files from on-
premises or directly from
Amazon S3
$0.01 per GB per month
Designed for 11 9s of
durability, just like Amazon S3Amazon Glacier
images
videos
files
binaries
snapshots
S3
NAS
AmazonGlacier
Tuesday, 7 May 13
Q4 2006
Q1 2007
Q2 2007
Q3 2007
Q4 2007
Q1 2008
Q2 2008
Q3 2008
Q4 2008
Q1 2009
Q2 2009
Q3 2009
Q4 2009
Q1 2010
Q2 2010
Q3 2010
Q4 2010
Q1 2011
Q2 2011
Q3 2011
Q4 2011
Q1 2012
Q2 2012
Q3 2012
Q4 2012
Q1 2013
1,100,000 Million
peak requests/sec
AmazonS3:Over2TrillionTotalObjects
Tuesday, 7 May 13
DatabaseServices
Amazon
DynamoDB
Amazon
RDS
AWS
ElastiCache
NoSQLSQL
MySQL
Oracle
MS SQL Server
0 0 0 0 0 0 0
IOPS
0 0 0 0 0 0 0
IOPS
EC2web
server
memcached
cluster
database
Amazon
RedShift
BI
Tools
S3
Node
Node
Node
Tuesday, 7 May 13
Data warehouse as a service
Scale from hundreds of gigabytes to
a petabyte or more
Use your existing SQL-based tools
Pay as you go
$999/TB/Year
10GigE (HPC)
Amazon S3
Ingestion Backup
Restore
Node Node
Node
Node
Standard
BI Tools
JDBC/ODBC
AmazonRedShift
Tuesday, 7 May 13
Amazon
CloudFront
Amazon
CloudSearch
Amazon
SES
Amazon
Simple Workflow
Amazon
SQS
Amazon
SNS
HTTP
Email
SMS
A
B
C
D
E
F
Amazon Elastic
MapReduce
AWSApplicationServices
Tuesday, 7 May 13
Fully automated video
transcoding service
Easy to use with
management console
and API
Scales to handle large
volumes of video files
and large file sizes
Transcoding
Pipeline 1
Amazon Elastic TranscoderAmazon S3
Input Bucket
Amazon S3
Output Bucket
AmazonElasticTranscoder
Tuesday, 7 May 13
AWS Management
Console
Amazon
CloudWatch
AWS
IAM
EC2 EBS
RDS ELB
Users
Roles
Access
Permissions
AWS Elastic
Beanstalk
AWS
CloudFormation
Java
PHP
Python
.NET
Ruby
Web App
SharePoint
SAP
Deployment&Administration
Tuesday, 7 May 13
Integrated application management solution for ops-
minded developers and IT admins
Model, control and automate applications of nearly any
scale and complexity
Management Console, SDKs, or CLI
No additional cost
AWSOpsWorks
Tuesday, 7 May 13
AWSCloudHSM
Dedicated access to HSM
appliances managed &
monitored by AWS, but you
control the keys
Increase performance for
applications that use HSMs for
key storage or encryption
Comply with stringent regulatory
and contractual requirements for
key protection
EC2 Instance
AWS CloudHSM
AWS CloudHSM
Tuesday, 7 May 13
Howtochooseacloudvendor
Tuesday, 7 May 13
AWSSummit2013
Navigating the Cloud
Tuesday, 7 May 13
Amazon Labs
Visit the AWS
Hands-On
Labs and take
advantage of
16 self-paced
lab sessions.
Visit the AWS Labs on Level 4, Room 2
proudly sponsors AWS Labs
Take part
in a AWS Lab
session and be
in the running
to win an
Amazon Kindle
Paperwhite.
!!
Tuesday, 7 May 13
Morning Agenda
8:30 AWS	
  Lab	
  SessionsAWS	
  Lab	
  SessionsAWS	
  Lab	
  Sessions
9:00	
  –	
  14:00 Opening	
  Keynote:	
  Adam	
  Selipsky,	
  Vice	
  President,	
  Amazon	
  Web	
  ServicesOpening	
  Keynote:	
  Adam	
  Selipsky,	
  Vice	
  President,	
  Amazon	
  Web	
  ServicesOpening	
  Keynote:	
  Adam	
  Selipsky,	
  Vice	
  President,	
  Amazon	
  Web	
  Services
Customer	
  Case	
  Study:	
  FairFax	
  Media,	
  Big	
  Commerce	
  and	
  FreelancerCustomer	
  Case	
  Study:	
  FairFax	
  Media,	
  Big	
  Commerce	
  and	
  FreelancerCustomer	
  Case	
  Study:	
  FairFax	
  Media,	
  Big	
  Commerce	
  and	
  Freelancer
10:40	
  –	
  11:20 Morning	
  TeaMorning	
  TeaMorning	
  Tea
11:20	
  –	
  12:00 Breakout	
  Session	
  1
Your	
  First	
  Week	
  with	
  Amazon	
  
EC2	
  
Breakout	
  Session	
  2
Stripping	
  the	
  Cost	
  of	
  Travel	
  
(and	
  IT)	
  through	
  a	
  robust	
  eCommerce	
  
Architecture	
  in	
  the	
  Cloud
Breakout	
  Session	
  3	
  
Big	
  Data	
  AnalyPcs	
  
12:10	
  –	
  12:50 Extending	
  your	
  Datacenter	
  
with	
  Amazon	
  VPC	
  
Security	
  in	
  2013:	
  
The	
  Cloud	
  Changes	
  Nothing…	
  
and	
  Everything!	
  
Technical	
  Lessons	
  on	
  
How	
  to	
  Do	
  Backup	
  and	
  Disaster	
  
Recovery	
  in	
  the	
  Cloud	
  
12:50	
  –	
  1:50 Lunch	
  and	
  SoluPons	
  PavilionLunch	
  and	
  SoluPons	
  PavilionLunch	
  and	
  SoluPons	
  Pavilion
Tuesday, 7 May 13
2.00	
  –	
  2:40 Breakout	
  Session	
  1
Hybrid	
  Cloud	
  Models	
  that	
  Work	
  
for	
  Australia	
  
Breakout	
  Session	
  2
ConPnuous	
  Deployment	
  PracPces,	
  with	
  
ProducUon,	
  Test	
  and	
  Development	
  
Environments	
  Running	
  on	
  AWS
Breakout	
  Session	
  3	
  
Hooroo:	
  How	
  the	
  Cloud	
  and	
  
a	
  Lean	
  Mindset	
  Helped	
  Qantas	
  
Launch	
  a	
  New	
  Business	
  
2:50	
  –	
  3:30 The	
  Role	
  of	
  Carriers	
  in	
  Cloud Scalable	
  Media	
  Processing	
  
on	
  the	
  Cloud	
  
NetApp®	
  Private	
  Storage	
  for	
  
Amazon	
  Web	
  Services
3:30	
  –	
  4:00 Tea	
  BreakTea	
  BreakTea	
  Break
4:10	
  –	
  4:50 OpPmizing	
  Your	
  AWS	
  
ApplicaPons	
  and	
  Usage	
  
to	
  Reduce	
  Costs	
  
Partnering	
  for	
  Success	
  in	
  the	
  Cloud	
   Building	
  Web	
  Scale	
  ApplicaPons	
  
with	
  AWS	
  
5:00	
  –	
  5:40 Understanding	
  AWS	
  
Storage	
  
OpPons	
  
AutomaPng	
  System	
  MigraPon,	
  Backup,	
  
ReplicaPon	
  and	
  
Recovery	
  using	
  Yuruware	
  Bolt
ArchitecPng	
  for	
  High	
  
Availability	
  
5.40	
  –	
  7.00 Cocktail	
  FuncUon	
  in	
  the	
  SoluUons	
  PavilionCocktail	
  FuncUon	
  in	
  the	
  SoluUons	
  PavilionCocktail	
  FuncUon	
  in	
  the	
  SoluUons	
  Pavilion
Afternoon Agenda
Tuesday, 7 May 13

More Related Content

What's hot

Getting Started with Amazon Redshift
Getting Started with Amazon RedshiftGetting Started with Amazon Redshift
Getting Started with Amazon RedshiftAmazon Web Services
 
Azure vs AWS Best Practices: What You Need to Know
Azure vs AWS Best Practices: What You Need to KnowAzure vs AWS Best Practices: What You Need to Know
Azure vs AWS Best Practices: What You Need to KnowRightScale
 
Scaling the Platform for Your Startup
Scaling the Platform for Your StartupScaling the Platform for Your Startup
Scaling the Platform for Your StartupAmazon Web Services
 
DevOps Tech Talk: Getting out of Operations Hell | AWS Public Sector Summit 2016
DevOps Tech Talk: Getting out of Operations Hell | AWS Public Sector Summit 2016DevOps Tech Talk: Getting out of Operations Hell | AWS Public Sector Summit 2016
DevOps Tech Talk: Getting out of Operations Hell | AWS Public Sector Summit 2016Amazon Web Services
 
SRV422 Deep Dive on AWS Database Migration Service
SRV422 Deep Dive on AWS Database Migration ServiceSRV422 Deep Dive on AWS Database Migration Service
SRV422 Deep Dive on AWS Database Migration ServiceAmazon Web Services
 
Aws for Startups Building Cloud Enabled Apps
Aws for Startups Building Cloud Enabled AppsAws for Startups Building Cloud Enabled Apps
Aws for Startups Building Cloud Enabled AppsAmazon Web Services
 
Getting Started with Amazon Redshift
 Getting Started with Amazon Redshift Getting Started with Amazon Redshift
Getting Started with Amazon RedshiftAmazon Web Services
 
Running Microsoft Workloads on AWS
Running Microsoft Workloads on AWSRunning Microsoft Workloads on AWS
Running Microsoft Workloads on AWSAmazon Web Services
 
Moving your Desktops to the Cloud with Amazon WorkSpaces
Moving your Desktops to the Cloud with Amazon WorkSpacesMoving your Desktops to the Cloud with Amazon WorkSpaces
Moving your Desktops to the Cloud with Amazon WorkSpacesAmazon Web Services
 
AWS GovCloud (US) and the Enterprise | AWS Public Sector Summit 2016
AWS GovCloud (US) and the Enterprise | AWS Public Sector Summit 2016AWS GovCloud (US) and the Enterprise | AWS Public Sector Summit 2016
AWS GovCloud (US) and the Enterprise | AWS Public Sector Summit 2016Amazon Web Services
 
Aws vs. Azure: 5 Things You Need To Know
Aws vs. Azure: 5 Things You Need To KnowAws vs. Azure: 5 Things You Need To Know
Aws vs. Azure: 5 Things You Need To KnowScalr
 
Getting Started with Managed Services | AWS Public Sector Summit 2016
Getting Started with Managed Services | AWS Public Sector Summit 2016Getting Started with Managed Services | AWS Public Sector Summit 2016
Getting Started with Managed Services | AWS Public Sector Summit 2016Amazon Web Services
 
Introducing Database Offerings on AWS - Technical 101
Introducing Database Offerings on AWS - Technical 101Introducing Database Offerings on AWS - Technical 101
Introducing Database Offerings on AWS - Technical 101Amazon Web Services
 
Getting Started with the Hybrid Cloud: Enterprise Backup and Recovery
Getting Started with the Hybrid Cloud: Enterprise Backup and RecoveryGetting Started with the Hybrid Cloud: Enterprise Backup and Recovery
Getting Started with the Hybrid Cloud: Enterprise Backup and RecoveryAmazon Web Services
 
Lighting your Big Data Fire with Apache Spark
Lighting your Big Data Fire with Apache SparkLighting your Big Data Fire with Apache Spark
Lighting your Big Data Fire with Apache SparkAmazon Web Services
 
database migration simple, cross-engine and cross-platform migrations with ...
database migration   simple, cross-engine and cross-platform migrations with ...database migration   simple, cross-engine and cross-platform migrations with ...
database migration simple, cross-engine and cross-platform migrations with ...Amazon Web Services
 
AWS re:Invent 2016: Driving Innovation with Big Data and IoT (GPSST304)
AWS re:Invent 2016: Driving Innovation with Big Data and IoT (GPSST304)AWS re:Invent 2016: Driving Innovation with Big Data and IoT (GPSST304)
AWS re:Invent 2016: Driving Innovation with Big Data and IoT (GPSST304)Amazon Web Services
 
Automating Security in Cloud Workloads with DevSecOps
Automating Security in Cloud Workloads with DevSecOpsAutomating Security in Cloud Workloads with DevSecOps
Automating Security in Cloud Workloads with DevSecOpsAmazon Web Services
 
Getting Started with AWS Lambda and the Serverless Cloud by Jim Tran, Princip...
Getting Started with AWS Lambda and the Serverless Cloud by Jim Tran, Princip...Getting Started with AWS Lambda and the Serverless Cloud by Jim Tran, Princip...
Getting Started with AWS Lambda and the Serverless Cloud by Jim Tran, Princip...Amazon Web Services
 

What's hot (20)

Getting Started with Amazon Redshift
Getting Started with Amazon RedshiftGetting Started with Amazon Redshift
Getting Started with Amazon Redshift
 
Azure vs AWS Best Practices: What You Need to Know
Azure vs AWS Best Practices: What You Need to KnowAzure vs AWS Best Practices: What You Need to Know
Azure vs AWS Best Practices: What You Need to Know
 
Scaling the Platform for Your Startup
Scaling the Platform for Your StartupScaling the Platform for Your Startup
Scaling the Platform for Your Startup
 
DevOps Tech Talk: Getting out of Operations Hell | AWS Public Sector Summit 2016
DevOps Tech Talk: Getting out of Operations Hell | AWS Public Sector Summit 2016DevOps Tech Talk: Getting out of Operations Hell | AWS Public Sector Summit 2016
DevOps Tech Talk: Getting out of Operations Hell | AWS Public Sector Summit 2016
 
SRV422 Deep Dive on AWS Database Migration Service
SRV422 Deep Dive on AWS Database Migration ServiceSRV422 Deep Dive on AWS Database Migration Service
SRV422 Deep Dive on AWS Database Migration Service
 
Aws for Startups Building Cloud Enabled Apps
Aws for Startups Building Cloud Enabled AppsAws for Startups Building Cloud Enabled Apps
Aws for Startups Building Cloud Enabled Apps
 
Getting Started with Amazon Redshift
 Getting Started with Amazon Redshift Getting Started with Amazon Redshift
Getting Started with Amazon Redshift
 
Running Microsoft Workloads on AWS
Running Microsoft Workloads on AWSRunning Microsoft Workloads on AWS
Running Microsoft Workloads on AWS
 
Moving your Desktops to the Cloud with Amazon WorkSpaces
Moving your Desktops to the Cloud with Amazon WorkSpacesMoving your Desktops to the Cloud with Amazon WorkSpaces
Moving your Desktops to the Cloud with Amazon WorkSpaces
 
AWS GovCloud (US) and the Enterprise | AWS Public Sector Summit 2016
AWS GovCloud (US) and the Enterprise | AWS Public Sector Summit 2016AWS GovCloud (US) and the Enterprise | AWS Public Sector Summit 2016
AWS GovCloud (US) and the Enterprise | AWS Public Sector Summit 2016
 
Aws vs. Azure: 5 Things You Need To Know
Aws vs. Azure: 5 Things You Need To KnowAws vs. Azure: 5 Things You Need To Know
Aws vs. Azure: 5 Things You Need To Know
 
Getting Started with Managed Services | AWS Public Sector Summit 2016
Getting Started with Managed Services | AWS Public Sector Summit 2016Getting Started with Managed Services | AWS Public Sector Summit 2016
Getting Started with Managed Services | AWS Public Sector Summit 2016
 
Introducing Database Offerings on AWS - Technical 101
Introducing Database Offerings on AWS - Technical 101Introducing Database Offerings on AWS - Technical 101
Introducing Database Offerings on AWS - Technical 101
 
Cost Optimization at Scale
 Cost Optimization at Scale Cost Optimization at Scale
Cost Optimization at Scale
 
Getting Started with the Hybrid Cloud: Enterprise Backup and Recovery
Getting Started with the Hybrid Cloud: Enterprise Backup and RecoveryGetting Started with the Hybrid Cloud: Enterprise Backup and Recovery
Getting Started with the Hybrid Cloud: Enterprise Backup and Recovery
 
Lighting your Big Data Fire with Apache Spark
Lighting your Big Data Fire with Apache SparkLighting your Big Data Fire with Apache Spark
Lighting your Big Data Fire with Apache Spark
 
database migration simple, cross-engine and cross-platform migrations with ...
database migration   simple, cross-engine and cross-platform migrations with ...database migration   simple, cross-engine and cross-platform migrations with ...
database migration simple, cross-engine and cross-platform migrations with ...
 
AWS re:Invent 2016: Driving Innovation with Big Data and IoT (GPSST304)
AWS re:Invent 2016: Driving Innovation with Big Data and IoT (GPSST304)AWS re:Invent 2016: Driving Innovation with Big Data and IoT (GPSST304)
AWS re:Invent 2016: Driving Innovation with Big Data and IoT (GPSST304)
 
Automating Security in Cloud Workloads with DevSecOps
Automating Security in Cloud Workloads with DevSecOpsAutomating Security in Cloud Workloads with DevSecOps
Automating Security in Cloud Workloads with DevSecOps
 
Getting Started with AWS Lambda and the Serverless Cloud by Jim Tran, Princip...
Getting Started with AWS Lambda and the Serverless Cloud by Jim Tran, Princip...Getting Started with AWS Lambda and the Serverless Cloud by Jim Tran, Princip...
Getting Started with AWS Lambda and the Serverless Cloud by Jim Tran, Princip...
 

Viewers also liked

Cloud Computing for the Enterprise
Cloud Computing for the EnterpriseCloud Computing for the Enterprise
Cloud Computing for the EnterpriseAmazon Web Services
 
COSCUP - Open Source Engines Providing Big Data in the Cloud, Markku Lepisto
COSCUP - Open Source Engines Providing Big Data in the Cloud, Markku LepistoCOSCUP - Open Source Engines Providing Big Data in the Cloud, Markku Lepisto
COSCUP - Open Source Engines Providing Big Data in the Cloud, Markku LepistoAmazon Web Services
 
AWS APAC Webinar Series: How to Reduce Your Spend on AWS
AWS APAC Webinar Series: How to Reduce Your Spend on AWSAWS APAC Webinar Series: How to Reduce Your Spend on AWS
AWS APAC Webinar Series: How to Reduce Your Spend on AWSAmazon Web Services
 
AWS Summit Auckland 2014 | Effective Security Response in the Cloud - Session...
AWS Summit Auckland 2014 | Effective Security Response in the Cloud - Session...AWS Summit Auckland 2014 | Effective Security Response in the Cloud - Session...
AWS Summit Auckland 2014 | Effective Security Response in the Cloud - Session...Amazon Web Services
 
AWSome Day Manila - Opening Keynote, Feb 25 2014
AWSome Day Manila - Opening Keynote, Feb 25 2014AWSome Day Manila - Opening Keynote, Feb 25 2014
AWSome Day Manila - Opening Keynote, Feb 25 2014Amazon Web Services
 
AWS Webcast - Total Cost of (Non) Ownership
AWS Webcast - Total Cost of (Non) Ownership  AWS Webcast - Total Cost of (Non) Ownership
AWS Webcast - Total Cost of (Non) Ownership Amazon Web Services
 
Journey Through The Cloud Webinar Program - What is AWS?
Journey Through  The Cloud Webinar Program - What is AWS?Journey Through  The Cloud Webinar Program - What is AWS?
Journey Through The Cloud Webinar Program - What is AWS?Amazon Web Services
 
AWS Summit 2013 | India - Web, Mobile and Social Apps on AWS, Kingsley Wood
AWS Summit 2013 | India - Web, Mobile and Social Apps on AWS, Kingsley WoodAWS Summit 2013 | India - Web, Mobile and Social Apps on AWS, Kingsley Wood
AWS Summit 2013 | India - Web, Mobile and Social Apps on AWS, Kingsley WoodAmazon Web Services
 
AWS Summit 2013 | Auckland - Continuous Deployment Practices, with Production...
AWS Summit 2013 | Auckland - Continuous Deployment Practices, with Production...AWS Summit 2013 | Auckland - Continuous Deployment Practices, with Production...
AWS Summit 2013 | Auckland - Continuous Deployment Practices, with Production...Amazon Web Services
 
Scalable Media Workflows on the Cloud
Scalable Media Workflows on the Cloud Scalable Media Workflows on the Cloud
Scalable Media Workflows on the Cloud Amazon Web Services
 
AWS Summit Sydney 2014 | Continuous Integration and Deployment Best Practices...
AWS Summit Sydney 2014 | Continuous Integration and Deployment Best Practices...AWS Summit Sydney 2014 | Continuous Integration and Deployment Best Practices...
AWS Summit Sydney 2014 | Continuous Integration and Deployment Best Practices...Amazon Web Services
 
Delivering Search for Today's Local, Social, and Mobile Applications
Delivering Search for Today's Local, Social, and Mobile ApplicationsDelivering Search for Today's Local, Social, and Mobile Applications
Delivering Search for Today's Local, Social, and Mobile ApplicationsAmazon Web Services
 
Content Management and Running your Website on AWS
Content Management and Running your Website on AWSContent Management and Running your Website on AWS
Content Management and Running your Website on AWSAmazon Web Services
 
AWS Enterprise Summit London 2013 - Stephen Schmidt - AWS
AWS Enterprise Summit London 2013 - Stephen Schmidt - AWSAWS Enterprise Summit London 2013 - Stephen Schmidt - AWS
AWS Enterprise Summit London 2013 - Stephen Schmidt - AWSAmazon Web Services
 
AWS Summit 2013 | Auckland - Technical Lessons on How to Do Backup and Disast...
AWS Summit 2013 | Auckland - Technical Lessons on How to Do Backup and Disast...AWS Summit 2013 | Auckland - Technical Lessons on How to Do Backup and Disast...
AWS Summit 2013 | Auckland - Technical Lessons on How to Do Backup and Disast...Amazon Web Services
 
AWS "Game On" Event - Social Gaming in the AWS Cloud - 19 June13
AWS "Game On" Event - Social Gaming in the AWS Cloud - 19 June13AWS "Game On" Event - Social Gaming in the AWS Cloud - 19 June13
AWS "Game On" Event - Social Gaming in the AWS Cloud - 19 June13Amazon Web Services
 
AWS Summit 2013 | India - Big Data Analytics, Abhishek Sinha
AWS Summit 2013 | India - Big Data Analytics, Abhishek SinhaAWS Summit 2013 | India - Big Data Analytics, Abhishek Sinha
AWS Summit 2013 | India - Big Data Analytics, Abhishek SinhaAmazon Web Services
 
AWS Canberra WWPS Summit 2013 - Become an Innovation Enterprise with AWS
AWS Canberra WWPS Summit 2013 - Become an Innovation Enterprise with AWSAWS Canberra WWPS Summit 2013 - Become an Innovation Enterprise with AWS
AWS Canberra WWPS Summit 2013 - Become an Innovation Enterprise with AWSAmazon Web Services
 

Viewers also liked (20)

Cloud Computing for the Enterprise
Cloud Computing for the EnterpriseCloud Computing for the Enterprise
Cloud Computing for the Enterprise
 
COSCUP - Open Source Engines Providing Big Data in the Cloud, Markku Lepisto
COSCUP - Open Source Engines Providing Big Data in the Cloud, Markku LepistoCOSCUP - Open Source Engines Providing Big Data in the Cloud, Markku Lepisto
COSCUP - Open Source Engines Providing Big Data in the Cloud, Markku Lepisto
 
AWS APAC Webinar Series: How to Reduce Your Spend on AWS
AWS APAC Webinar Series: How to Reduce Your Spend on AWSAWS APAC Webinar Series: How to Reduce Your Spend on AWS
AWS APAC Webinar Series: How to Reduce Your Spend on AWS
 
AWS Summit Auckland 2014 | Effective Security Response in the Cloud - Session...
AWS Summit Auckland 2014 | Effective Security Response in the Cloud - Session...AWS Summit Auckland 2014 | Effective Security Response in the Cloud - Session...
AWS Summit Auckland 2014 | Effective Security Response in the Cloud - Session...
 
AWSome Day Manila - Opening Keynote, Feb 25 2014
AWSome Day Manila - Opening Keynote, Feb 25 2014AWSome Day Manila - Opening Keynote, Feb 25 2014
AWSome Day Manila - Opening Keynote, Feb 25 2014
 
AWS Webcast - Total Cost of (Non) Ownership
AWS Webcast - Total Cost of (Non) Ownership  AWS Webcast - Total Cost of (Non) Ownership
AWS Webcast - Total Cost of (Non) Ownership
 
Journey Through The Cloud Webinar Program - What is AWS?
Journey Through  The Cloud Webinar Program - What is AWS?Journey Through  The Cloud Webinar Program - What is AWS?
Journey Through The Cloud Webinar Program - What is AWS?
 
AWS Summit 2013 | India - Web, Mobile and Social Apps on AWS, Kingsley Wood
AWS Summit 2013 | India - Web, Mobile and Social Apps on AWS, Kingsley WoodAWS Summit 2013 | India - Web, Mobile and Social Apps on AWS, Kingsley Wood
AWS Summit 2013 | India - Web, Mobile and Social Apps on AWS, Kingsley Wood
 
AWS Summit 2013 | Auckland - Continuous Deployment Practices, with Production...
AWS Summit 2013 | Auckland - Continuous Deployment Practices, with Production...AWS Summit 2013 | Auckland - Continuous Deployment Practices, with Production...
AWS Summit 2013 | Auckland - Continuous Deployment Practices, with Production...
 
Getting started with AWS
Getting started with AWSGetting started with AWS
Getting started with AWS
 
Scalable Media Workflows on the Cloud
Scalable Media Workflows on the Cloud Scalable Media Workflows on the Cloud
Scalable Media Workflows on the Cloud
 
AWS Summit Sydney 2014 | Continuous Integration and Deployment Best Practices...
AWS Summit Sydney 2014 | Continuous Integration and Deployment Best Practices...AWS Summit Sydney 2014 | Continuous Integration and Deployment Best Practices...
AWS Summit Sydney 2014 | Continuous Integration and Deployment Best Practices...
 
Understanding Database Options
Understanding Database OptionsUnderstanding Database Options
Understanding Database Options
 
Delivering Search for Today's Local, Social, and Mobile Applications
Delivering Search for Today's Local, Social, and Mobile ApplicationsDelivering Search for Today's Local, Social, and Mobile Applications
Delivering Search for Today's Local, Social, and Mobile Applications
 
Content Management and Running your Website on AWS
Content Management and Running your Website on AWSContent Management and Running your Website on AWS
Content Management and Running your Website on AWS
 
AWS Enterprise Summit London 2013 - Stephen Schmidt - AWS
AWS Enterprise Summit London 2013 - Stephen Schmidt - AWSAWS Enterprise Summit London 2013 - Stephen Schmidt - AWS
AWS Enterprise Summit London 2013 - Stephen Schmidt - AWS
 
AWS Summit 2013 | Auckland - Technical Lessons on How to Do Backup and Disast...
AWS Summit 2013 | Auckland - Technical Lessons on How to Do Backup and Disast...AWS Summit 2013 | Auckland - Technical Lessons on How to Do Backup and Disast...
AWS Summit 2013 | Auckland - Technical Lessons on How to Do Backup and Disast...
 
AWS "Game On" Event - Social Gaming in the AWS Cloud - 19 June13
AWS "Game On" Event - Social Gaming in the AWS Cloud - 19 June13AWS "Game On" Event - Social Gaming in the AWS Cloud - 19 June13
AWS "Game On" Event - Social Gaming in the AWS Cloud - 19 June13
 
AWS Summit 2013 | India - Big Data Analytics, Abhishek Sinha
AWS Summit 2013 | India - Big Data Analytics, Abhishek SinhaAWS Summit 2013 | India - Big Data Analytics, Abhishek Sinha
AWS Summit 2013 | India - Big Data Analytics, Abhishek Sinha
 
AWS Canberra WWPS Summit 2013 - Become an Innovation Enterprise with AWS
AWS Canberra WWPS Summit 2013 - Become an Innovation Enterprise with AWSAWS Canberra WWPS Summit 2013 - Become an Innovation Enterprise with AWS
AWS Canberra WWPS Summit 2013 - Become an Innovation Enterprise with AWS
 

Similar to AWS Sydney Summit 2013 - Keynote

AWS / CAPSiDE - Intro - AWSome Day - Barcelona 2014
AWS / CAPSiDE - Intro - AWSome Day - Barcelona 2014AWS / CAPSiDE - Intro - AWSome Day - Barcelona 2014
AWS / CAPSiDE - Intro - AWSome Day - Barcelona 2014CAPSiDE
 
Cloud School Dublin - Intro
Cloud School Dublin - IntroCloud School Dublin - Intro
Cloud School Dublin - IntroIan Massingham
 
Webinar aws 101 a walk through the aws cloud- introduction to cloud computi...
Webinar aws 101   a walk through the aws cloud- introduction to cloud computi...Webinar aws 101   a walk through the aws cloud- introduction to cloud computi...
Webinar aws 101 a walk through the aws cloud- introduction to cloud computi...Amazon Web Services
 
AWS Cloud School Introductory Presentation
AWS Cloud School Introductory PresentationAWS Cloud School Introductory Presentation
AWS Cloud School Introductory PresentationIan Massingham
 
AWS Summit Berlin 2013 - Keynote Werner Vogels
AWS Summit Berlin 2013 - Keynote Werner VogelsAWS Summit Berlin 2013 - Keynote Werner Vogels
AWS Summit Berlin 2013 - Keynote Werner VogelsAWS Germany
 
AWS Cloud School London Intro September 2014
AWS Cloud School London Intro September 2014AWS Cloud School London Intro September 2014
AWS Cloud School London Intro September 2014Ian Massingham
 
Intro to AWS for Women Who Code Bristol
Intro to AWS for Women Who Code BristolIntro to AWS for Women Who Code Bristol
Intro to AWS for Women Who Code BristolIan Massingham
 
AWS Summit Paris - Keynote Slides
AWS Summit Paris - Keynote SlidesAWS Summit Paris - Keynote Slides
AWS Summit Paris - Keynote SlidesAmazon Web Services
 
AWSome Day Bethesda - February 2019
AWSome Day Bethesda - February 2019AWSome Day Bethesda - February 2019
AWSome Day Bethesda - February 2019Amazon Web Services
 
Innovation at Scale - Top 10 AWS questions when you start
Innovation at Scale - Top 10 AWS questions when you startInnovation at Scale - Top 10 AWS questions when you start
Innovation at Scale - Top 10 AWS questions when you startShiva Narayanaswamy
 
AWS CloudSchool Introduction - December 2014
AWS CloudSchool Introduction - December 2014AWS CloudSchool Introduction - December 2014
AWS CloudSchool Introduction - December 2014Ian Massingham
 
Opportunities that the Cloud Brings for Carriers @ Carriers World 2014
Opportunities that the Cloud Brings for Carriers @ Carriers World 2014Opportunities that the Cloud Brings for Carriers @ Carriers World 2014
Opportunities that the Cloud Brings for Carriers @ Carriers World 2014Ian Massingham
 
Re:Invent 2019 Recap. AWS User Groups in Spain. Javier Ramirez
 Re:Invent 2019 Recap. AWS User Groups in Spain. Javier Ramirez Re:Invent 2019 Recap. AWS User Groups in Spain. Javier Ramirez
Re:Invent 2019 Recap. AWS User Groups in Spain. Javier Ramirezjavier ramirez
 
AWS Summit 2013 | Auckland - Opening Keynote
AWS Summit 2013 | Auckland - Opening KeynoteAWS Summit 2013 | Auckland - Opening Keynote
AWS Summit 2013 | Auckland - Opening KeynoteAmazon Web Services
 
AWS Summit Nordics - Opening Keynote
AWS Summit Nordics - Opening KeynoteAWS Summit Nordics - Opening Keynote
AWS Summit Nordics - Opening KeynoteAmazon Web Services
 
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner VogelsAWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner VogelsAmazon Web Services
 
Oracle Open World Fusion Middleware Lounge Signage
Oracle Open World Fusion Middleware Lounge SignageOracle Open World Fusion Middleware Lounge Signage
Oracle Open World Fusion Middleware Lounge Signagebdirking
 
What is Cloud Computing with AWS?
What is Cloud Computing with AWS?What is Cloud Computing with AWS?
What is Cloud Computing with AWS?Amazon Web Services
 
AWS Cloud School, Barcelona, Spain - intro and closing remarks
AWS Cloud School, Barcelona, Spain - intro and closing remarksAWS Cloud School, Barcelona, Spain - intro and closing remarks
AWS Cloud School, Barcelona, Spain - intro and closing remarksklamarv
 

Similar to AWS Sydney Summit 2013 - Keynote (20)

AWS / CAPSiDE - Intro - AWSome Day - Barcelona 2014
AWS / CAPSiDE - Intro - AWSome Day - Barcelona 2014AWS / CAPSiDE - Intro - AWSome Day - Barcelona 2014
AWS / CAPSiDE - Intro - AWSome Day - Barcelona 2014
 
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao PauloKeynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
 
Cloud School Dublin - Intro
Cloud School Dublin - IntroCloud School Dublin - Intro
Cloud School Dublin - Intro
 
Webinar aws 101 a walk through the aws cloud- introduction to cloud computi...
Webinar aws 101   a walk through the aws cloud- introduction to cloud computi...Webinar aws 101   a walk through the aws cloud- introduction to cloud computi...
Webinar aws 101 a walk through the aws cloud- introduction to cloud computi...
 
AWS Cloud School Introductory Presentation
AWS Cloud School Introductory PresentationAWS Cloud School Introductory Presentation
AWS Cloud School Introductory Presentation
 
AWS Summit Berlin 2013 - Keynote Werner Vogels
AWS Summit Berlin 2013 - Keynote Werner VogelsAWS Summit Berlin 2013 - Keynote Werner Vogels
AWS Summit Berlin 2013 - Keynote Werner Vogels
 
AWS Cloud School London Intro September 2014
AWS Cloud School London Intro September 2014AWS Cloud School London Intro September 2014
AWS Cloud School London Intro September 2014
 
Intro to AWS for Women Who Code Bristol
Intro to AWS for Women Who Code BristolIntro to AWS for Women Who Code Bristol
Intro to AWS for Women Who Code Bristol
 
AWS Summit Paris - Keynote Slides
AWS Summit Paris - Keynote SlidesAWS Summit Paris - Keynote Slides
AWS Summit Paris - Keynote Slides
 
AWSome Day Bethesda - February 2019
AWSome Day Bethesda - February 2019AWSome Day Bethesda - February 2019
AWSome Day Bethesda - February 2019
 
Innovation at Scale - Top 10 AWS questions when you start
Innovation at Scale - Top 10 AWS questions when you startInnovation at Scale - Top 10 AWS questions when you start
Innovation at Scale - Top 10 AWS questions when you start
 
AWS CloudSchool Introduction - December 2014
AWS CloudSchool Introduction - December 2014AWS CloudSchool Introduction - December 2014
AWS CloudSchool Introduction - December 2014
 
Opportunities that the Cloud Brings for Carriers @ Carriers World 2014
Opportunities that the Cloud Brings for Carriers @ Carriers World 2014Opportunities that the Cloud Brings for Carriers @ Carriers World 2014
Opportunities that the Cloud Brings for Carriers @ Carriers World 2014
 
Re:Invent 2019 Recap. AWS User Groups in Spain. Javier Ramirez
 Re:Invent 2019 Recap. AWS User Groups in Spain. Javier Ramirez Re:Invent 2019 Recap. AWS User Groups in Spain. Javier Ramirez
Re:Invent 2019 Recap. AWS User Groups in Spain. Javier Ramirez
 
AWS Summit 2013 | Auckland - Opening Keynote
AWS Summit 2013 | Auckland - Opening KeynoteAWS Summit 2013 | Auckland - Opening Keynote
AWS Summit 2013 | Auckland - Opening Keynote
 
AWS Summit Nordics - Opening Keynote
AWS Summit Nordics - Opening KeynoteAWS Summit Nordics - Opening Keynote
AWS Summit Nordics - Opening Keynote
 
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner VogelsAWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
 
Oracle Open World Fusion Middleware Lounge Signage
Oracle Open World Fusion Middleware Lounge SignageOracle Open World Fusion Middleware Lounge Signage
Oracle Open World Fusion Middleware Lounge Signage
 
What is Cloud Computing with AWS?
What is Cloud Computing with AWS?What is Cloud Computing with AWS?
What is Cloud Computing with AWS?
 
AWS Cloud School, Barcelona, Spain - intro and closing remarks
AWS Cloud School, Barcelona, Spain - intro and closing remarksAWS Cloud School, Barcelona, Spain - intro and closing remarks
AWS Cloud School, Barcelona, Spain - intro and closing remarks
 

More from Amazon Web Services

Come costruire servizi di Forecasting sfruttando algoritmi di ML e deep learn...
Come costruire servizi di Forecasting sfruttando algoritmi di ML e deep learn...Come costruire servizi di Forecasting sfruttando algoritmi di ML e deep learn...
Come costruire servizi di Forecasting sfruttando algoritmi di ML e deep learn...Amazon Web Services
 
Big Data per le Startup: come creare applicazioni Big Data in modalità Server...
Big Data per le Startup: come creare applicazioni Big Data in modalità Server...Big Data per le Startup: come creare applicazioni Big Data in modalità Server...
Big Data per le Startup: come creare applicazioni Big Data in modalità Server...Amazon Web Services
 
Esegui pod serverless con Amazon EKS e AWS Fargate
Esegui pod serverless con Amazon EKS e AWS FargateEsegui pod serverless con Amazon EKS e AWS Fargate
Esegui pod serverless con Amazon EKS e AWS FargateAmazon Web Services
 
Costruire Applicazioni Moderne con AWS
Costruire Applicazioni Moderne con AWSCostruire Applicazioni Moderne con AWS
Costruire Applicazioni Moderne con AWSAmazon Web Services
 
Come spendere fino al 90% in meno con i container e le istanze spot
Come spendere fino al 90% in meno con i container e le istanze spot Come spendere fino al 90% in meno con i container e le istanze spot
Come spendere fino al 90% in meno con i container e le istanze spot Amazon Web Services
 
Rendi unica l’offerta della tua startup sul mercato con i servizi Machine Lea...
Rendi unica l’offerta della tua startup sul mercato con i servizi Machine Lea...Rendi unica l’offerta della tua startup sul mercato con i servizi Machine Lea...
Rendi unica l’offerta della tua startup sul mercato con i servizi Machine Lea...Amazon Web Services
 
OpsWorks Configuration Management: automatizza la gestione e i deployment del...
OpsWorks Configuration Management: automatizza la gestione e i deployment del...OpsWorks Configuration Management: automatizza la gestione e i deployment del...
OpsWorks Configuration Management: automatizza la gestione e i deployment del...Amazon Web Services
 
Microsoft Active Directory su AWS per supportare i tuoi Windows Workloads
Microsoft Active Directory su AWS per supportare i tuoi Windows WorkloadsMicrosoft Active Directory su AWS per supportare i tuoi Windows Workloads
Microsoft Active Directory su AWS per supportare i tuoi Windows WorkloadsAmazon Web Services
 
Database Oracle e VMware Cloud on AWS i miti da sfatare
Database Oracle e VMware Cloud on AWS i miti da sfatareDatabase Oracle e VMware Cloud on AWS i miti da sfatare
Database Oracle e VMware Cloud on AWS i miti da sfatareAmazon Web Services
 
Crea la tua prima serverless ledger-based app con QLDB e NodeJS
Crea la tua prima serverless ledger-based app con QLDB e NodeJSCrea la tua prima serverless ledger-based app con QLDB e NodeJS
Crea la tua prima serverless ledger-based app con QLDB e NodeJSAmazon Web Services
 
API moderne real-time per applicazioni mobili e web
API moderne real-time per applicazioni mobili e webAPI moderne real-time per applicazioni mobili e web
API moderne real-time per applicazioni mobili e webAmazon Web Services
 
Database Oracle e VMware Cloud™ on AWS: i miti da sfatare
Database Oracle e VMware Cloud™ on AWS: i miti da sfatareDatabase Oracle e VMware Cloud™ on AWS: i miti da sfatare
Database Oracle e VMware Cloud™ on AWS: i miti da sfatareAmazon Web Services
 
Tools for building your MVP on AWS
Tools for building your MVP on AWSTools for building your MVP on AWS
Tools for building your MVP on AWSAmazon Web Services
 
How to Build a Winning Pitch Deck
How to Build a Winning Pitch DeckHow to Build a Winning Pitch Deck
How to Build a Winning Pitch DeckAmazon Web Services
 
Building a web application without servers
Building a web application without serversBuilding a web application without servers
Building a web application without serversAmazon Web Services
 
AWS_HK_StartupDay_Building Interactive websites while automating for efficien...
AWS_HK_StartupDay_Building Interactive websites while automating for efficien...AWS_HK_StartupDay_Building Interactive websites while automating for efficien...
AWS_HK_StartupDay_Building Interactive websites while automating for efficien...Amazon Web Services
 
Introduzione a Amazon Elastic Container Service
Introduzione a Amazon Elastic Container ServiceIntroduzione a Amazon Elastic Container Service
Introduzione a Amazon Elastic Container ServiceAmazon Web Services
 

More from Amazon Web Services (20)

Come costruire servizi di Forecasting sfruttando algoritmi di ML e deep learn...
Come costruire servizi di Forecasting sfruttando algoritmi di ML e deep learn...Come costruire servizi di Forecasting sfruttando algoritmi di ML e deep learn...
Come costruire servizi di Forecasting sfruttando algoritmi di ML e deep learn...
 
Big Data per le Startup: come creare applicazioni Big Data in modalità Server...
Big Data per le Startup: come creare applicazioni Big Data in modalità Server...Big Data per le Startup: come creare applicazioni Big Data in modalità Server...
Big Data per le Startup: come creare applicazioni Big Data in modalità Server...
 
Esegui pod serverless con Amazon EKS e AWS Fargate
Esegui pod serverless con Amazon EKS e AWS FargateEsegui pod serverless con Amazon EKS e AWS Fargate
Esegui pod serverless con Amazon EKS e AWS Fargate
 
Costruire Applicazioni Moderne con AWS
Costruire Applicazioni Moderne con AWSCostruire Applicazioni Moderne con AWS
Costruire Applicazioni Moderne con AWS
 
Come spendere fino al 90% in meno con i container e le istanze spot
Come spendere fino al 90% in meno con i container e le istanze spot Come spendere fino al 90% in meno con i container e le istanze spot
Come spendere fino al 90% in meno con i container e le istanze spot
 
Open banking as a service
Open banking as a serviceOpen banking as a service
Open banking as a service
 
Rendi unica l’offerta della tua startup sul mercato con i servizi Machine Lea...
Rendi unica l’offerta della tua startup sul mercato con i servizi Machine Lea...Rendi unica l’offerta della tua startup sul mercato con i servizi Machine Lea...
Rendi unica l’offerta della tua startup sul mercato con i servizi Machine Lea...
 
OpsWorks Configuration Management: automatizza la gestione e i deployment del...
OpsWorks Configuration Management: automatizza la gestione e i deployment del...OpsWorks Configuration Management: automatizza la gestione e i deployment del...
OpsWorks Configuration Management: automatizza la gestione e i deployment del...
 
Microsoft Active Directory su AWS per supportare i tuoi Windows Workloads
Microsoft Active Directory su AWS per supportare i tuoi Windows WorkloadsMicrosoft Active Directory su AWS per supportare i tuoi Windows Workloads
Microsoft Active Directory su AWS per supportare i tuoi Windows Workloads
 
Computer Vision con AWS
Computer Vision con AWSComputer Vision con AWS
Computer Vision con AWS
 
Database Oracle e VMware Cloud on AWS i miti da sfatare
Database Oracle e VMware Cloud on AWS i miti da sfatareDatabase Oracle e VMware Cloud on AWS i miti da sfatare
Database Oracle e VMware Cloud on AWS i miti da sfatare
 
Crea la tua prima serverless ledger-based app con QLDB e NodeJS
Crea la tua prima serverless ledger-based app con QLDB e NodeJSCrea la tua prima serverless ledger-based app con QLDB e NodeJS
Crea la tua prima serverless ledger-based app con QLDB e NodeJS
 
API moderne real-time per applicazioni mobili e web
API moderne real-time per applicazioni mobili e webAPI moderne real-time per applicazioni mobili e web
API moderne real-time per applicazioni mobili e web
 
Database Oracle e VMware Cloud™ on AWS: i miti da sfatare
Database Oracle e VMware Cloud™ on AWS: i miti da sfatareDatabase Oracle e VMware Cloud™ on AWS: i miti da sfatare
Database Oracle e VMware Cloud™ on AWS: i miti da sfatare
 
Tools for building your MVP on AWS
Tools for building your MVP on AWSTools for building your MVP on AWS
Tools for building your MVP on AWS
 
How to Build a Winning Pitch Deck
How to Build a Winning Pitch DeckHow to Build a Winning Pitch Deck
How to Build a Winning Pitch Deck
 
Building a web application without servers
Building a web application without serversBuilding a web application without servers
Building a web application without servers
 
Fundraising Essentials
Fundraising EssentialsFundraising Essentials
Fundraising Essentials
 
AWS_HK_StartupDay_Building Interactive websites while automating for efficien...
AWS_HK_StartupDay_Building Interactive websites while automating for efficien...AWS_HK_StartupDay_Building Interactive websites while automating for efficien...
AWS_HK_StartupDay_Building Interactive websites while automating for efficien...
 
Introduzione a Amazon Elastic Container Service
Introduzione a Amazon Elastic Container ServiceIntroduzione a Amazon Elastic Container Service
Introduzione a Amazon Elastic Container Service
 

Recently uploaded

TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 

Recently uploaded (20)

TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 

AWS Sydney Summit 2013 - Keynote

  • 1. Welcome Ed Lenta Head of Amazon Web Services Australia & New Zealand Tuesday, 7 May 13
  • 2. Morning Agenda 8:30 AWS  Lab  SessionsAWS  Lab  SessionsAWS  Lab  Sessions 9:00  –  14:00 Opening  Keynote:  Adam  Selipsky,  Vice  President,  Amazon  Web  ServicesOpening  Keynote:  Adam  Selipsky,  Vice  President,  Amazon  Web  ServicesOpening  Keynote:  Adam  Selipsky,  Vice  President,  Amazon  Web  Services Customer  Case  Study:  FairFax  Media,  Big  Commerce  and  FreelancerCustomer  Case  Study:  FairFax  Media,  Big  Commerce  and  FreelancerCustomer  Case  Study:  FairFax  Media,  Big  Commerce  and  Freelancer 10:40  –  11:20 Morning  TeaMorning  TeaMorning  Tea 11:20  –  12:00 Breakout  Session  1 Your  First  Week  with  Amazon   EC2   Breakout  Session  2 Stripping  the  Cost  of  Travel   (and  IT)  through  a  robust  eCommerce   Architecture  in  the  Cloud Breakout  Session  3   Big  Data  AnalyPcs   12:10  –  12:50 Extending  your  Datacenter   with  Amazon  VPC   Security  in  2013:   The  Cloud  Changes  Nothing…   and  Everything!   Technical  Lessons  on   How  to  Do  Backup  and  Disaster   Recovery  in  the  Cloud   12:50  –  1:50 Lunch  and  SoluPons  PavilionLunch  and  SoluPons  PavilionLunch  and  SoluPons  Pavilion Tuesday, 7 May 13
  • 3. 2.00  –  2:40 Breakout  Session  1 Hybrid  Cloud  Models  that  Work   for  Australia   Breakout  Session  2 ConPnuous  Deployment  PracPces,  with   ProducUon,  Test  and  Development   Environments  Running  on  AWS Breakout  Session  3   Hooroo:  How  the  Cloud  and   a  Lean  Mindset  Helped  Qantas   Launch  a  New  Business   2:50  –  3:30 The  Role  of  Carriers  in  Cloud Scalable  Media  Processing   on  the  Cloud   NetApp®  Private  Storage  for   Amazon  Web  Services 3:30  –  4:00 Tea  BreakTea  BreakTea  Break 4:10  –  4:50 OpPmizing  Your  AWS   ApplicaPons  and  Usage   to  Reduce  Costs   Partnering  for  Success  in  the  Cloud   Building  Web  Scale  ApplicaPons   with  AWS   5:00  –  5:40 Understanding  AWS   Storage   OpPons   AutomaPng  System  MigraPon,  Backup,   ReplicaPon  and   Recovery  using  Yuruware  Bolt ArchitecPng  for  High   Availability   5.40  –  7.00 Cocktail  FuncUon  in  the  SoluUons  PavilionCocktail  FuncUon  in  the  SoluUons  PavilionCocktail  FuncUon  in  the  SoluUons  Pavilion Afternoon Agenda Tuesday, 7 May 13
  • 6. Bronze Sponsors Cocktails   Sponsored  by Tuesday, 7 May 13
  • 8. Amazon Labs Visit the AWS Hands-On Labs and take advantage of 16 self-paced lab sessions. Visit the AWS Labs on Level 4, Room 2 proudly sponsors AWS Labs Take part in a AWS Lab session and be in the running to win an Amazon Kindle Paperwhite. !! Tuesday, 7 May 13
  • 9. Follow this Event LIVE #AWSSummit Check your Event Guide for more details Complete your feedback Forms to win a $500 AWS voucher Tuesday, 7 May 13
  • 10. AWSSummit2013 Innovation Powered by the AWS Cloud Adam Selipsky Vice-President, AWS Tuesday, 7 May 13
  • 11. 7YearsYoung Amazon S3 launched: March 14th 2006 Tuesday, 7 May 13
  • 12. Broad&DeepServicestoSupportVirtuallyAnyCloudWorkload Compute Networking Storage & CDN Database App Services Management Amazon EC2 Amazon EMR Amazon ELB Amazon Route 53 Amazon VPC AWS Direct Connect Amazon S3 Amazon Glacier Amazon EBS AWS Import/Exp Amazon RDS Amazon DynamoDB Amazon Elasticache Amazon RedShift Amazon CloudSearch Amazon SWF Amazon SQS Amazon SNS Amazon SES Amazon Elastic Transcoder AWS IAM Amazon CloudWatch AWS Elastic Beanstalk AWS Cloudformation AWS Data Pipeline AWS OpsWorks AWS CloudHSM AWS Trusted Advisor AWS Marketplace AWS Premium Support AWS Professional Services AWS Training Tuesday, 7 May 13
  • 13. 2007 2008 2009 2010 2011 2012 159 82 61 48 24 9 Including: AWS Oregon Region Elastic Beanstalk (Beta) Amazon SES (Beta) AWS CloudFormation Amazon RDS for Oracle AWS Direct Connect AWS GovCloud (US) Including: Amazon SNS Amazon CloudFront Amazon Route 53 S3 Bucket Policies RDS Multi-AZ Support RDS Reserved Databases AWS Import/Export Including: Amazon RDS Amazon VPC Amazon EMR EC2 Auto Scaling Including: 6 new Direct Connect Sites DynamoDB RDS in VPC AWS Trusted Advisor CloudFormation in VPC AWS Storage Gateway Amazon Glacier Cost Allocation Tagging CloudFront Live Streaming Amazon CloudSearch AWS Marketplace Red Hat Reserved Instances New EC2 Instance Types Multi-AZ Oracle RDS RDS SQL Server EC2 RI Marketplace AWSServiceLaunches& FeatureUpdates Tuesday, 7 May 13
  • 14. January February March 21 18 14 Including: AWS Management Console Tablet and Mobile Support Elastic Transcoder Price reduction for Amazon EC2, global expansion of M3 Standard Instances, and reduced data transfer pricing. Including: Amazon Redshift Available to All Customers AWS OpsWorks IAM Role and Auto Scaling Support for Amazon CloudWatch Monitoring Scripts for Linux Amazon SQS and SNS Announce Lower Prices and Expanded Free Tiers - 50% price drop for SQS Including: New Lower Pricing for Amazon EC2 Reserved Instances AWS Free Usage Tier Now Includes Amazon ElastiCache Amazon DynamoDB Reduces Prices AWS Elastic Beanstalk for Node.js Amazon RDS now supports 3TB and 30,000 Provisioned IOPS per database instance Announcing EBS-Optimized Support for Additional Instance Types 53AWSServiceLaunches&Feature Updatesthisyear Tuesday, 7 May 13
  • 15. AWSGlobalInfrastructure 9 regions 25 availability zones 38 edge locations Tuesday, 7 May 13
  • 16. $5.2B retail business 7,800 employees A whole lot of servers 2003 Tuesday, 7 May 13
  • 17. 2012 Every day, AWS adds enough server capacity to power this $5B enterprise $5.2B retail business 7,800 employees A whole lot of servers 2003 Tuesday, 7 May 13
  • 20. Free steak campaign Facebook page Mars exploration ops Consumer social app Ticket pricing optimization SAP & Sharepoint Securities Trading Data Archiving Gene sequencing Marketing web site Interactive TV apps Financial markets analytics R&D data analysis Consumer social app Big data analytics Web site & media sharing Disaster recovery Media streaming Web and mobile apps Streaming webcasts Facebook app Consumer social app EveryImaginableUseCase Tuesday, 7 May 13
  • 21. ComprehensiveSecurityCapabilitiestoSupportVirtually AnyWorkload VPC Direct connect Dedicated instances Identity & Access Management S3 Encryption Security groups for EC2 and VPC Network ACL Multi-Factor Authentication CloudHSM RDS Oracle transparent encryption Tuesday, 7 May 13
  • 22. Certifications&AccreditationsforWorkloadsthatMatter “Amazon Virtual Private Cloud offers an additional level of security and an ability to integrate with other aspects of our infrastructure.” Dr. Michael Miller, Head of HPC for R&D Tuesday, 7 May 13
  • 23. 31 Price Reductions Since 2006 The AWS Price Reduction Philosophy Ecosystem Global Footprint New Features New ServicesInfrastructure Innovation More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers Tuesday, 7 May 13
  • 24. AWS Trusted Advisor Cost optimizations Security & Availability checks Performance recommendations 329,000 recommendations $22M in annualized savings To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services Obsessed with Helping Customers Save Money Tuesday, 7 May 13
  • 26. AWSMarketplace:BuySoftwarePre-ConfiguredtoRunonAWS Growth since Jan 1, 2013 25 categories 778 product listings Active customers Usage per customer 102% 53% Announcing Today: Available in Australia Tuesday, 7 May 13
  • 28. 1. TradeCapitalExpenseforVariableExpense On-Premises $0 to get started Pay as you go Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 Average of 400 servers replaced per customer Tuesday, 7 May 13
  • 29. 2.LowerVariableExpenseThanCompaniesCanDoThemselves Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 70% lower 5 year TCO per app AWS On- premises $3.01M $0.90M 50% reduction in analytics costs Saved $34M on SmartHub app 10’s of millions of $ saved with first 12 apps migrated to AWS Tuesday, 7 May 13
  • 30. 3.YouDon’tNeedtoGuessCapacity Self Hosting Waste Customer Dissatisfaction Actual demand Predicted Demand Rigid Actual demand Elastic The Cloud Tuesday, 7 May 13
  • 32. 4.DramaticallyIncreaseSpeed&Agility Add New Dev Environment Add New Production Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 servers Number of Instances 1,000 Instance Type M3 Extra Large Availability Zone US-West-2b Launch aws.amazon.com/managementconsole AWS: Infrastructure in MinutesOld World: Infrastructure in Weeks Tuesday, 7 May 13
  • 33. “We reduced application deployment times from 2 months to 3 days.” “Time to deploy went from weeks to hours.” Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 Overall Deployment Integration Testing Development 0 100% 200% 300% 400% 500% 600% ImprovedEfficiency Comparison of developer efficiency with AWS and in-house alternatives 5X Faster Tuesday, 7 May 13
  • 34. IncreaseInnovationWhenExperimentationIsFastandLowRisk Old world: AWS: Experiment infrequently Failure is expensive Less innovation Near $0 Experiment often Fail quickly at a low cost More innovation Tuesday, 7 May 13
  • 35. 5. StopSpendingMoneyonUndifferentiatedHeavyLifting buy and install new hardware set up and configure new software build new data centers so you don’t have to... Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor We take care of... Tuesday, 7 May 13
  • 37. TheBenefitsofCloudComputing ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes ✔ Tuesday, 7 May 13
  • 39. Source:  Internet  World  Stats  &  United  NaPon It’s  2013. World  PopulaPon: 6,960,000,000   Number  on  the  Internet:      2,080,000,000  (30.0%) Tuesday, 7 May 13
  • 40. We are the Global Labour Exchange We  Empower  Entrepreneurs.   Globally. Tuesday, 7 May 13
  • 41. ➜Started  in  2004 ➜World’s  largest  outsourcing  marketplace •7,300,000  users  from  >  234  countries  /  regions (13  languages,  20  disPnct  country  sites) •4,400,000  posted  projects  to  date •$1,100,000,000  in  posted  projects roughly  equivalent  to  saving  western  businesses  $500m  to   $1b  in  costs..  in  $200  projects.. ➜In  top  300  websites  globally  (Alexa) Freelancer Globally Tuesday, 7 May 13
  • 42. A few statistics ➜Between  10-­‐15k  users  on-­‐site  at  any  Pme ➜>240  instances  (c1.xlarge,  m1.xlarge,  m2.4xlarge) (high  cpu,  high  memory) ➜>60TB  of  S3  storage  (in  20-­‐40KB  files!) ➜On  any  given  day: ➜Our  databases  will  handle  ~777M  queries  @  9k  QPS ➜Our  applicaPon  will  serve  ~155M  HTTP  requests  /  day Tuesday, 7 May 13
  • 43. Why Cloud - Outsourcing ➜Hardware  &  supply  chain  management (plus  it’s  on  demand) ➜Planorm  security ➜Storage  constraints Tuesday, 7 May 13
  • 44. Why Cloud - Scaling ➜Scale  up ➜Scale  out ➜Service  Oriented  Architecture ➜Or  just  flat  out  ignore  having  to  scale Tuesday, 7 May 13
  • 45. Why Cloud - Scale everything Tuesday, 7 May 13
  • 46. Why Cloud - Innovation ➜Experiment  with: ➜Resourcing  combinaPons ➜Sopware  /  services  /  architectures ➜Execute,  execute,  execute CPU Memory Tuesday, 7 May 13
  • 47. Why Cloud - Automation ➜APIs  are  the  future,  EVERYTHING  is  sopware (even  your  hardware!) ➜Make  your  metadata  part  of  your  stack ➜Tagging ➜ConfiguraPons  in  S3 Tuesday, 7 May 13
  • 50. EnterprisesareAdoptingAWStoAchievetheBenefitsof theCloud ✔ ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes Tuesday, 7 May 13
  • 51. TheBenefitsOfTheCloudAreOnlyPossibleINTHE CLOUD “Private” Cloud x x x xx x ✔ ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes Tuesday, 7 May 13
  • 52. Forrester Foresights Survey Data , Q3 2012 Self-service Portals 24% Resource Automation 27% Resource Tracking 29% Cost Chargeback 14% CustomersareStrugglingtoDeliveronPromisesofthe “PrivateCloud”Vendors Have you implemented these cloud features? Tuesday, 7 May 13
  • 54. The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice Corporate Data Centers On-Premises Resources Cloud Resources Seamless Integration Tuesday, 7 May 13
  • 55. Active Directory Network Configuration Encryption Back-up Appliances Users & Access Rules Your Private Network HSM Appliance Cloud back-ups AWS Direct Connect Your On- Premise Apps Your Cloud Apps Integrating AWS with Your Existing On-Premises Infrastructure Corporate Data Centers Tuesday, 7 May 13
  • 57. How Enterprises Are Using AWS Tuesday, 7 May 13
  • 58. Strategy1:CloudforDevelopment&TestEnvironments SAP Reduced deployment time from weeks to days Oracle Enterprise Applications Reduced dev & test environment costs SAP 70% reduction in operational costs Tuesday, 7 May 13
  • 59. Strategy2:BuildNewAppsfortheCloud Faster to build Facebook App Global Web Sites Mobile Streaming Social Games Consumer apps Genetic Sequencing Marketing Campaigns Less expensive to run Distributed architectures for high availability Easier to manage Financial record archiving Tuesday, 7 May 13
  • 60. Jim Watts Director, On-line Hosting Tuesday, 7 May 13
  • 61. Fairfax : big, complicated, intricate... Tuesday, 7 May 13
  • 62. mobile social decline of print media consumption habits cloud Tuesday, 7 May 13
  • 64. scalabilty = cost non core competency = cost capex depreciation = cost Tuesday, 7 May 13
  • 68. Strengths in relation to Zoom Tuesday, 7 May 13
  • 69. Despite all the advantages a few things to keep in mind… Tuesday, 7 May 13
  • 72. Analytics Backup Storage Gateway Elastic Map Reduce RedShift Amazon S3 Strategy 3: Use Cloud to Make Existing On-Premises Apps Better ... Corporate Data Centers App 1 App 2 App N Tuesday, 7 May 13
  • 73. Operational applications Export data to AWS for analytics processing Oracle databases Automated back- up to S3 with Oracle RMAN Strategy 3: Use Cloud to Make Existing On-Premises Apps Better Retail operational applications Data synchronization & back-up with AWS storage gateway Tuesday, 7 May 13
  • 74. Strategy4:NewAppsPoweredbyBothCloud&On- PremisesResources AWS serves up application content & data Integration back to Samsung data centers for financial transactions Corporate Data Centers Hybrid App Tuesday, 7 May 13
  • 75. Strategy5:MigrateExistingEnterpriseAppstothe Cloud 1/3 of servers migrated to AWS Customer payments, content delivery & web sites 1 - 1.5M GBP saved in last 2 years Expects to save additional 3M GBP in the next 3 years as they move to 75% AWS App Corporate Data Centers Tuesday, 7 May 13
  • 76. Peter Whitfield Director of Engineering Tuesday, 7 May 13
  • 77. © 2012 Bigcommerce Pty. Ltd.© 2012 Bigcommerce Pty. Ltd. Welcome to Tuesday, 7 May 13
  • 78. © 2012 Bigcommerce Pty. Ltd. Being popular has it’s price © 2012 Bigcommerce Pty. Ltd. Tuesday, 7 May 13
  • 79. © 2012 Bigcommerce Pty. Ltd.© 2012 Bigcommerce Pty. Ltd. Bigcommerce and AWS Data analysis and Redshift Crowd-sourced penetration testing Tuesday, 7 May 13
  • 80. © 2012 Bigcommerce Pty. Ltd.© 2012 Bigcommerce Pty. Ltd. What’s next? Tuesday, 7 May 13
  • 81. Strategy6:All-in 10,000s of EC2 instances in multiple regions & zones 100s of middle tier services & applications ~70 billion events per day At peak consumes 1/3 of US Internet bandwidth Tuesday, 7 May 13
  • 83. ComputeServices Amazon EC2 Auto Scaling Amazon Elastic Load Balancing Actual EC2 Linux Windows Hi I/O instances Reserved Instance Marketplace Next gen standard instances EC2 EC2 EC2 EC2 A EC2 B EC2 C Elastic load balancer Tuesday, 7 May 13
  • 85. Amazon VPC EC2 EC2 EC2EC2 Amazon Route 53 Availability Zone B Availability Zone A AWS Direct Connect Los Angeles Singapore Japan London Sao Paolo New York Sydney AWSNetworkingServices Tuesday, 7 May 13
  • 86. Amazon S3 AWS Storage Gateway Amazon EBS images videos files binaries snapshots S3 EC2 EBS Your datacenter compute storage Provisioned IOPS images videos files binaries snapshots Amazon Glacier StorageServices Tuesday, 7 May 13
  • 87. Easily archive files from on- premises or directly from Amazon S3 $0.01 per GB per month Designed for 11 9s of durability, just like Amazon S3Amazon Glacier images videos files binaries snapshots S3 NAS AmazonGlacier Tuesday, 7 May 13
  • 88. Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 1,100,000 Million peak requests/sec AmazonS3:Over2TrillionTotalObjects Tuesday, 7 May 13
  • 89. DatabaseServices Amazon DynamoDB Amazon RDS AWS ElastiCache NoSQLSQL MySQL Oracle MS SQL Server 0 0 0 0 0 0 0 IOPS 0 0 0 0 0 0 0 IOPS EC2web server memcached cluster database Amazon RedShift BI Tools S3 Node Node Node Tuesday, 7 May 13
  • 90. Data warehouse as a service Scale from hundreds of gigabytes to a petabyte or more Use your existing SQL-based tools Pay as you go $999/TB/Year 10GigE (HPC) Amazon S3 Ingestion Backup Restore Node Node Node Node Standard BI Tools JDBC/ODBC AmazonRedShift Tuesday, 7 May 13
  • 92. Fully automated video transcoding service Easy to use with management console and API Scales to handle large volumes of video files and large file sizes Transcoding Pipeline 1 Amazon Elastic TranscoderAmazon S3 Input Bucket Amazon S3 Output Bucket AmazonElasticTranscoder Tuesday, 7 May 13
  • 93. AWS Management Console Amazon CloudWatch AWS IAM EC2 EBS RDS ELB Users Roles Access Permissions AWS Elastic Beanstalk AWS CloudFormation Java PHP Python .NET Ruby Web App SharePoint SAP Deployment&Administration Tuesday, 7 May 13
  • 94. Integrated application management solution for ops- minded developers and IT admins Model, control and automate applications of nearly any scale and complexity Management Console, SDKs, or CLI No additional cost AWSOpsWorks Tuesday, 7 May 13
  • 95. AWSCloudHSM Dedicated access to HSM appliances managed & monitored by AWS, but you control the keys Increase performance for applications that use HSMs for key storage or encryption Comply with stringent regulatory and contractual requirements for key protection EC2 Instance AWS CloudHSM AWS CloudHSM Tuesday, 7 May 13
  • 98. Amazon Labs Visit the AWS Hands-On Labs and take advantage of 16 self-paced lab sessions. Visit the AWS Labs on Level 4, Room 2 proudly sponsors AWS Labs Take part in a AWS Lab session and be in the running to win an Amazon Kindle Paperwhite. !! Tuesday, 7 May 13
  • 99. Morning Agenda 8:30 AWS  Lab  SessionsAWS  Lab  SessionsAWS  Lab  Sessions 9:00  –  14:00 Opening  Keynote:  Adam  Selipsky,  Vice  President,  Amazon  Web  ServicesOpening  Keynote:  Adam  Selipsky,  Vice  President,  Amazon  Web  ServicesOpening  Keynote:  Adam  Selipsky,  Vice  President,  Amazon  Web  Services Customer  Case  Study:  FairFax  Media,  Big  Commerce  and  FreelancerCustomer  Case  Study:  FairFax  Media,  Big  Commerce  and  FreelancerCustomer  Case  Study:  FairFax  Media,  Big  Commerce  and  Freelancer 10:40  –  11:20 Morning  TeaMorning  TeaMorning  Tea 11:20  –  12:00 Breakout  Session  1 Your  First  Week  with  Amazon   EC2   Breakout  Session  2 Stripping  the  Cost  of  Travel   (and  IT)  through  a  robust  eCommerce   Architecture  in  the  Cloud Breakout  Session  3   Big  Data  AnalyPcs   12:10  –  12:50 Extending  your  Datacenter   with  Amazon  VPC   Security  in  2013:   The  Cloud  Changes  Nothing…   and  Everything!   Technical  Lessons  on   How  to  Do  Backup  and  Disaster   Recovery  in  the  Cloud   12:50  –  1:50 Lunch  and  SoluPons  PavilionLunch  and  SoluPons  PavilionLunch  and  SoluPons  Pavilion Tuesday, 7 May 13
  • 100. 2.00  –  2:40 Breakout  Session  1 Hybrid  Cloud  Models  that  Work   for  Australia   Breakout  Session  2 ConPnuous  Deployment  PracPces,  with   ProducUon,  Test  and  Development   Environments  Running  on  AWS Breakout  Session  3   Hooroo:  How  the  Cloud  and   a  Lean  Mindset  Helped  Qantas   Launch  a  New  Business   2:50  –  3:30 The  Role  of  Carriers  in  Cloud Scalable  Media  Processing   on  the  Cloud   NetApp®  Private  Storage  for   Amazon  Web  Services 3:30  –  4:00 Tea  BreakTea  BreakTea  Break 4:10  –  4:50 OpPmizing  Your  AWS   ApplicaPons  and  Usage   to  Reduce  Costs   Partnering  for  Success  in  the  Cloud   Building  Web  Scale  ApplicaPons   with  AWS   5:00  –  5:40 Understanding  AWS   Storage   OpPons   AutomaPng  System  MigraPon,  Backup,   ReplicaPon  and   Recovery  using  Yuruware  Bolt ArchitecPng  for  High   Availability   5.40  –  7.00 Cocktail  FuncUon  in  the  SoluUons  PavilionCocktail  FuncUon  in  the  SoluUons  PavilionCocktail  FuncUon  in  the  SoluUons  Pavilion Afternoon Agenda Tuesday, 7 May 13