The document is an agenda for the AWS Summit 2013 taking place on Tuesday, May 7th. It outlines the schedule of events including keynote speeches from Adam Selipsky (VP of AWS), customer case studies, and breakout sessions on various AWS services and best practices. The day will include opportunities for networking during morning tea, lunch, and a cocktail function in the evening.
2. Morning Agenda
8:30 AWS
Lab
SessionsAWS
Lab
SessionsAWS
Lab
Sessions
9:00
–
14:00 Opening
Keynote:
Adam
Selipsky,
Vice
President,
Amazon
Web
ServicesOpening
Keynote:
Adam
Selipsky,
Vice
President,
Amazon
Web
ServicesOpening
Keynote:
Adam
Selipsky,
Vice
President,
Amazon
Web
Services
Customer
Case
Study:
FairFax
Media,
Big
Commerce
and
FreelancerCustomer
Case
Study:
FairFax
Media,
Big
Commerce
and
FreelancerCustomer
Case
Study:
FairFax
Media,
Big
Commerce
and
Freelancer
10:40
–
11:20 Morning
TeaMorning
TeaMorning
Tea
11:20
–
12:00 Breakout
Session
1
Your
First
Week
with
Amazon
EC2
Breakout
Session
2
Stripping
the
Cost
of
Travel
(and
IT)
through
a
robust
eCommerce
Architecture
in
the
Cloud
Breakout
Session
3
Big
Data
AnalyPcs
12:10
–
12:50 Extending
your
Datacenter
with
Amazon
VPC
Security
in
2013:
The
Cloud
Changes
Nothing…
and
Everything!
Technical
Lessons
on
How
to
Do
Backup
and
Disaster
Recovery
in
the
Cloud
12:50
–
1:50 Lunch
and
SoluPons
PavilionLunch
and
SoluPons
PavilionLunch
and
SoluPons
Pavilion
Tuesday, 7 May 13
3. 2.00
–
2:40 Breakout
Session
1
Hybrid
Cloud
Models
that
Work
for
Australia
Breakout
Session
2
ConPnuous
Deployment
PracPces,
with
ProducUon,
Test
and
Development
Environments
Running
on
AWS
Breakout
Session
3
Hooroo:
How
the
Cloud
and
a
Lean
Mindset
Helped
Qantas
Launch
a
New
Business
2:50
–
3:30 The
Role
of
Carriers
in
Cloud Scalable
Media
Processing
on
the
Cloud
NetApp®
Private
Storage
for
Amazon
Web
Services
3:30
–
4:00 Tea
BreakTea
BreakTea
Break
4:10
–
4:50 OpPmizing
Your
AWS
ApplicaPons
and
Usage
to
Reduce
Costs
Partnering
for
Success
in
the
Cloud
Building
Web
Scale
ApplicaPons
with
AWS
5:00
–
5:40 Understanding
AWS
Storage
OpPons
AutomaPng
System
MigraPon,
Backup,
ReplicaPon
and
Recovery
using
Yuruware
Bolt
ArchitecPng
for
High
Availability
5.40
–
7.00 Cocktail
FuncUon
in
the
SoluUons
PavilionCocktail
FuncUon
in
the
SoluUons
PavilionCocktail
FuncUon
in
the
SoluUons
Pavilion
Afternoon Agenda
Tuesday, 7 May 13
8. Amazon Labs
Visit the AWS
Hands-On
Labs and take
advantage of
16 self-paced
lab sessions.
Visit the AWS Labs on Level 4, Room 2
proudly sponsors AWS Labs
Take part
in a AWS Lab
session and be
in the running
to win an
Amazon Kindle
Paperwhite.
!!
Tuesday, 7 May 13
13. 2007 2008 2009 2010 2011 2012
159
82
61
48
24
9
Including:
AWS Oregon Region
Elastic Beanstalk (Beta)
Amazon SES (Beta)
AWS CloudFormation
Amazon RDS for Oracle
AWS Direct Connect
AWS GovCloud (US)
Including:
Amazon SNS
Amazon CloudFront
Amazon Route 53
S3 Bucket Policies
RDS Multi-AZ Support
RDS Reserved Databases
AWS Import/Export
Including:
Amazon RDS
Amazon VPC
Amazon EMR
EC2 Auto Scaling
Including:
6 new Direct Connect Sites
DynamoDB
RDS in VPC
AWS Trusted Advisor
CloudFormation in VPC
AWS Storage Gateway
Amazon Glacier
Cost Allocation Tagging
CloudFront Live Streaming
Amazon CloudSearch
AWS Marketplace
Red Hat Reserved Instances
New EC2 Instance Types
Multi-AZ Oracle RDS
RDS SQL Server
EC2 RI Marketplace
AWSServiceLaunches&
FeatureUpdates
Tuesday, 7 May 13
14. January February March
21
18
14
Including:
AWS Management Console Tablet
and Mobile Support
Elastic Transcoder
Price reduction for Amazon EC2,
global expansion of M3 Standard
Instances, and reduced data transfer
pricing.
Including:
Amazon Redshift Available to All
Customers
AWS OpsWorks
IAM Role and Auto Scaling Support
for Amazon CloudWatch Monitoring
Scripts for Linux
Amazon SQS and SNS Announce
Lower Prices and Expanded Free
Tiers - 50% price drop for SQS
Including:
New Lower Pricing for Amazon EC2
Reserved Instances
AWS Free Usage Tier Now Includes
Amazon ElastiCache
Amazon DynamoDB Reduces Prices
AWS Elastic Beanstalk for Node.js
Amazon RDS now supports 3TB and
30,000 Provisioned IOPS per database
instance
Announcing EBS-Optimized Support
for Additional Instance Types
53AWSServiceLaunches&Feature
Updatesthisyear
Tuesday, 7 May 13
17. 2012
Every day,
AWS adds
enough server
capacity to
power this
$5B enterprise
$5.2B retail
business
7,800
employees
A whole lot of
servers
2003
Tuesday, 7 May 13
20. Free steak
campaign
Facebook
page
Mars
exploration ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Gene
sequencing
Marketing
web site
Interactive
TV apps
Financial
markets analytics
R&D data
analysis
Consumer
social app
Big data
analytics
Web site &
media sharing
Disaster
recovery
Media
streaming
Web and
mobile apps
Streaming
webcasts
Facebook
app
Consumer
social app
EveryImaginableUseCase
Tuesday, 7 May 13
23. 31 Price
Reductions
Since 2006
The AWS Price Reduction Philosophy
Ecosystem
Global Footprint
New Features
New ServicesInfrastructure
Innovation
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers
Tuesday, 7 May 13
24. AWS Trusted Advisor
Cost optimizations
Security & Availability checks
Performance
recommendations
329,000
recommendations
$22M
in annualized
savings
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web Services
Obsessed with Helping Customers Save Money
Tuesday, 7 May 13
28. 1. TradeCapitalExpenseforVariableExpense
On-Premises
$0 to get started
Pay as you go
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
Average of 400
servers replaced
per customer
Tuesday, 7 May 13
29. 2.LowerVariableExpenseThanCompaniesCanDoThemselves
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
70% lower 5 year TCO per app
AWS
On-
premises
$3.01M
$0.90M
50% reduction in
analytics costs
Saved $34M on
SmartHub app
10’s of millions of $ saved with
first 12 apps migrated to AWS
Tuesday, 7 May 13
32. 4.DramaticallyIncreaseSpeed&Agility
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
Number of Instances 1,000
Instance Type M3 Extra Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole
AWS: Infrastructure in MinutesOld World: Infrastructure in Weeks
Tuesday, 7 May 13
33. “We reduced application
deployment times from 2
months to 3 days.”
“Time to deploy went from
weeks to hours.”
Source: IDC Whitepaper, sponsored by Amazon,
“The Business Value of Amazon Web Services
Accelerates Over Time.” July 2012
Overall
Deployment
Integration
Testing
Development
0
100%
200%
300%
400%
500%
600%
ImprovedEfficiency
Comparison of developer efficiency
with AWS and in-house alternatives
5X
Faster
Tuesday, 7 May 13
35. 5. StopSpendingMoneyonUndifferentiatedHeavyLifting
buy and install new hardware
set up and configure new software
build new data centers
so you don’t have to...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
We take care of...
Tuesday, 7 May 13
37. TheBenefitsofCloudComputing
✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go Global
in Minutes
✔
Tuesday, 7 May 13
39. Source:
Internet
World
Stats
&
United
NaPon
It’s
2013.
World
PopulaPon:
6,960,000,000
Number
on
the
Internet:
2,080,000,000
(30.0%)
Tuesday, 7 May 13
40. We are the Global Labour Exchange
We
Empower
Entrepreneurs.
Globally.
Tuesday, 7 May 13
41. ➜Started
in
2004
➜World’s
largest
outsourcing
marketplace
•7,300,000
users
from
>
234
countries
/
regions
(13
languages,
20
disPnct
country
sites)
•4,400,000
posted
projects
to
date
•$1,100,000,000
in
posted
projects
roughly
equivalent
to
saving
western
businesses
$500m
to
$1b
in
costs..
in
$200
projects..
➜In
top
300
websites
globally
(Alexa)
Freelancer Globally
Tuesday, 7 May 13
42. A few statistics
➜Between
10-‐15k
users
on-‐site
at
any
Pme
➜>240
instances
(c1.xlarge,
m1.xlarge,
m2.4xlarge)
(high
cpu,
high
memory)
➜>60TB
of
S3
storage
(in
20-‐40KB
files!)
➜On
any
given
day:
➜Our
databases
will
handle
~777M
queries
@
9k
QPS
➜Our
applicaPon
will
serve
~155M
HTTP
requests
/
day
Tuesday, 7 May 13
47. Why Cloud - Automation
➜APIs
are
the
future,
EVERYTHING
is
sopware
(even
your
hardware!)
➜Make
your
metadata
part
of
your
stack
➜Tagging
➜ConfiguraPons
in
S3
Tuesday, 7 May 13
54. The Good News is that the Cloud isn’t an ‘All or
Nothing’ Choice
Corporate
Data Centers
On-Premises
Resources
Cloud
Resources
Seamless
Integration
Tuesday, 7 May 13
55. Active Directory
Network Configuration
Encryption
Back-up Appliances
Users & Access Rules
Your Private Network
HSM Appliance
Cloud back-ups
AWS Direct Connect
Your On-
Premise Apps
Your Cloud
Apps
Integrating AWS with Your Existing On-Premises
Infrastructure
Corporate
Data Centers
Tuesday, 7 May 13
59. Strategy2:BuildNewAppsfortheCloud
Faster to build
Facebook
App
Global Web
Sites
Mobile
Streaming
Social
Games
Consumer
apps
Genetic
Sequencing
Marketing
Campaigns
Less expensive to run
Distributed architectures
for high availability
Easier to manage
Financial record
archiving
Tuesday, 7 May 13
73. Operational
applications
Export data to
AWS for analytics
processing
Oracle
databases
Automated back-
up to S3 with
Oracle RMAN
Strategy 3: Use Cloud to Make Existing On-Premises
Apps Better
Retail operational
applications
Data synchronization &
back-up with AWS
storage gateway
Tuesday, 7 May 13
81. Strategy6:All-in
10,000s of EC2 instances in
multiple regions & zones
100s of middle tier services &
applications
~70 billion events per day
At peak consumes 1/3 of US
Internet bandwidth
Tuesday, 7 May 13
85. Amazon VPC
EC2 EC2
EC2EC2
Amazon Route 53
Availability
Zone B
Availability
Zone A
AWS Direct Connect
Los Angeles
Singapore
Japan
London
Sao Paolo
New York
Sydney
AWSNetworkingServices
Tuesday, 7 May 13
87. Easily archive files from on-
premises or directly from
Amazon S3
$0.01 per GB per month
Designed for 11 9s of
durability, just like Amazon S3Amazon Glacier
images
videos
files
binaries
snapshots
S3
NAS
AmazonGlacier
Tuesday, 7 May 13
90. Data warehouse as a service
Scale from hundreds of gigabytes to
a petabyte or more
Use your existing SQL-based tools
Pay as you go
$999/TB/Year
10GigE (HPC)
Amazon S3
Ingestion Backup
Restore
Node Node
Node
Node
Standard
BI Tools
JDBC/ODBC
AmazonRedShift
Tuesday, 7 May 13
92. Fully automated video
transcoding service
Easy to use with
management console
and API
Scales to handle large
volumes of video files
and large file sizes
Transcoding
Pipeline 1
Amazon Elastic TranscoderAmazon S3
Input Bucket
Amazon S3
Output Bucket
AmazonElasticTranscoder
Tuesday, 7 May 13
94. Integrated application management solution for ops-
minded developers and IT admins
Model, control and automate applications of nearly any
scale and complexity
Management Console, SDKs, or CLI
No additional cost
AWSOpsWorks
Tuesday, 7 May 13
95. AWSCloudHSM
Dedicated access to HSM
appliances managed &
monitored by AWS, but you
control the keys
Increase performance for
applications that use HSMs for
key storage or encryption
Comply with stringent regulatory
and contractual requirements for
key protection
EC2 Instance
AWS CloudHSM
AWS CloudHSM
Tuesday, 7 May 13
98. Amazon Labs
Visit the AWS
Hands-On
Labs and take
advantage of
16 self-paced
lab sessions.
Visit the AWS Labs on Level 4, Room 2
proudly sponsors AWS Labs
Take part
in a AWS Lab
session and be
in the running
to win an
Amazon Kindle
Paperwhite.
!!
Tuesday, 7 May 13
99. Morning Agenda
8:30 AWS
Lab
SessionsAWS
Lab
SessionsAWS
Lab
Sessions
9:00
–
14:00 Opening
Keynote:
Adam
Selipsky,
Vice
President,
Amazon
Web
ServicesOpening
Keynote:
Adam
Selipsky,
Vice
President,
Amazon
Web
ServicesOpening
Keynote:
Adam
Selipsky,
Vice
President,
Amazon
Web
Services
Customer
Case
Study:
FairFax
Media,
Big
Commerce
and
FreelancerCustomer
Case
Study:
FairFax
Media,
Big
Commerce
and
FreelancerCustomer
Case
Study:
FairFax
Media,
Big
Commerce
and
Freelancer
10:40
–
11:20 Morning
TeaMorning
TeaMorning
Tea
11:20
–
12:00 Breakout
Session
1
Your
First
Week
with
Amazon
EC2
Breakout
Session
2
Stripping
the
Cost
of
Travel
(and
IT)
through
a
robust
eCommerce
Architecture
in
the
Cloud
Breakout
Session
3
Big
Data
AnalyPcs
12:10
–
12:50 Extending
your
Datacenter
with
Amazon
VPC
Security
in
2013:
The
Cloud
Changes
Nothing…
and
Everything!
Technical
Lessons
on
How
to
Do
Backup
and
Disaster
Recovery
in
the
Cloud
12:50
–
1:50 Lunch
and
SoluPons
PavilionLunch
and
SoluPons
PavilionLunch
and
SoluPons
Pavilion
Tuesday, 7 May 13
100. 2.00
–
2:40 Breakout
Session
1
Hybrid
Cloud
Models
that
Work
for
Australia
Breakout
Session
2
ConPnuous
Deployment
PracPces,
with
ProducUon,
Test
and
Development
Environments
Running
on
AWS
Breakout
Session
3
Hooroo:
How
the
Cloud
and
a
Lean
Mindset
Helped
Qantas
Launch
a
New
Business
2:50
–
3:30 The
Role
of
Carriers
in
Cloud Scalable
Media
Processing
on
the
Cloud
NetApp®
Private
Storage
for
Amazon
Web
Services
3:30
–
4:00 Tea
BreakTea
BreakTea
Break
4:10
–
4:50 OpPmizing
Your
AWS
ApplicaPons
and
Usage
to
Reduce
Costs
Partnering
for
Success
in
the
Cloud
Building
Web
Scale
ApplicaPons
with
AWS
5:00
–
5:40 Understanding
AWS
Storage
OpPons
AutomaPng
System
MigraPon,
Backup,
ReplicaPon
and
Recovery
using
Yuruware
Bolt
ArchitecPng
for
High
Availability
5.40
–
7.00 Cocktail
FuncUon
in
the
SoluUons
PavilionCocktail
FuncUon
in
the
SoluUons
PavilionCocktail
FuncUon
in
the
SoluUons
Pavilion
Afternoon Agenda
Tuesday, 7 May 13