You’re interested in the cloud, and you want to start learning more. In this webcast we will answer the following questions: • What is Cloud Computing? • What are the benefits of Cloud Computing? • What are AWS’s products and what workloads can I run with them? • Who is using the cloud and what are they using it for?

1. What is Cloud Computing?
Brett Hollman - Manager of Solutions Architecture
©Amazon.com, Inc. and its affiliates. All rights reserved.

2. Learning about Cloud Computing with AWS
What is Cloud Computing and its benefits?
Who is using AWS and what are they using it for?
What are AWS’s products and how do I use them to run my workloads?

3. What is Cloud Computing?

4. 1. Pay For Infrastructure as you Need it, Not Up Front
On-Premises
$0 to get started
Pay as you go

5. 2. Lower Total Cost of IT
Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low margin business
We pass the savings along to
our customers in the form of
low prices

6. 3. You Don’t Need to Guess Capacity
AWS
Actual demand
Actual demand
Customer
Dissatisfaction
Self
Hosting
Waste
Predicted Demand
Rigid
Elastic

7. 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk
On-Premises
$ Millions
Nearly $0
Experiment Infrequently
Experiment Often
Failure is expensive
Fail quickly at a low cost
Less Innovation
More Innovation

8. 5. Get Rid of Undifferentiated Heavy Lifting
We take care of it…
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
So you don’t have to …
Buy and install new hardware
Setup and configure new software
build or upgrade data centers

9. 6. Go Global in Minutes

10. Who is using AWS and what are they using it for?

11. Powering the Most Popular Internet Businesses

12. Trusted by Enterprises

13. Shell uses AWS to Develop Software Faster and Cheaper
Core Development
Team
Extra Development
Resources
Contractor Team
Remote Team

14. Shaw Media uses AWS for Disaster Recovery
Before
Primary site
After
Primary site
Disaster Recovery Site
Saved $1.8
Million in
second site
costs
Snapshots for
granular
rollbacks

15. S&P Capital IQ Uses AWS for Big Data Processing
S3
Provides data to
4200+ top global
investment firms
Hadoop Cluster
Launched Hadoop
faster, Learned
Hadoop faster

16. Lionsgate uses AWS To host SharePoint & SAP
Amazon VPC
Avoided data
center build
out
50% lower
cost than
hosting options
Saved $1M
over
3 years

17. Nasdaq used AWS to Build a New Line of Business

18. Samsung Improved their Product Experience with AWS
Saved $34 Million
85% savings versus
traditional hosting

19. Elasticity Example

20. Typical weekly traffic to Amazon.com
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

21. November traffic to Amazon.com
November

22. November traffic to Amazon.com
Provisioned capacity
November

23. November traffic to Amazon.com
76%
Provisioned capacity
November
24%

24. November traffic to Amazon.com
November

25. 40 servers to 5000 in 3 days
Number of EC2 Instances
EC2 scaled to peak of 5000
instances
“Techcrunched”
Launch of Facebook
modification
Steady state of ~40
instances
4/12/2008
4/13/2008
4/14/2008
4/15/2008
4/16/2008
4/17/2008
4/18/2008
4/19/2008
4/20/2008

26. What are AWS’s products and
how do I use them to run my workloads?

27. AWS’s Products
Deployment & Administration
Application Services
Compute
Storage
Networking
AWS Global Infrastructure
Database

28. AWS Global Infrastructure
9 Regions
25 Availability Zones
Continuous Expansion

29. Architected for Enterprise Security Requirements
“The Amazon Virtual Private Cloud
[Amazon VPC] was a unique option that
offered an additional level of security and
an ability to integrate with other aspects of
our infrastructure.”
Dr. Michael Miller, Head of HPC for R&D

30. Many purchase models to support different needs
Free Tier
On-Demand
Reserved
Spot
Dedicated
Get Started on AWS
with free usage & no
commitment
Pay for compute
capacity by the hour
with no long-term
commitments
Make a low, one-time
payment and receive a
significant discount on
the hourly charge
Bid for unused capacity,
charged at a Spot Price
which fluctuates based
on supply and demand
Launch instances within
Amazon VPC that run
on hardware dedicated
to a single customer
For POCs and
getting started
For spiky workloads,
or to define needs
For committed
utilization
For time-insensitive or
transient workloads
For highly sensitive or
compliance related
workloads

31. Compute Services
Amazon EC2
Auto Scaling
Elastic Load
Balancing
Elastic Virtual servers
in the cloud
Automated scaling
of EC2 capacity
Dynamic traffic
distribution
EC2
Actual

32. EC2 Terminology
“Public”
“Public”
EC2 “Classic”
EC2 “Classic”
VPC
VPC
Instance
AMI
EBS
EBS
EBS
AZ
Virtual Machine
Configuration
Running or
Stopped VM
EBS
EBS
EBS
Availability Zone
EBS
Snapshots
S3
Region
©2011 Amazon Web Services May not be reused or redistributed without permission
S3 Buckets

33. Networking Services
Amazon VPC:
Private, isolated
section of the AWS
Cloud
AWS DirectConnect
Amazon Route 53
Private connectivity
between AWS and your
datacenter
Domain Name System
(DNS) web service.
Availability
Zone A
Availability
Zone B

34. Storage Services
Amazon EBS
Amazon S3
Amazon Glacier
AWS Storage Gateway
Block storage for use
with Amazon EC2
Internet scale
storage via API
Storage for archiving
and backup
Integrates on-premises
IT and AWS storage
S3,
Glacier
EBS
Images
Videos
Files
Binaries
Snapshots
Images
Videos
Files
Binaries
Snapshots

35. Application Services
Amazon CloudFront
Amazon
CloudSearch
Amazon Elastic
Transcoder
distribute content
globally
Managed search
service
Video transcoding
in the cloud

36. Database Services
Amazon RDS
Amazon
DynamoDB
Amazon
ElastiCache
Managed relational
database service
Managed NoSQL
database service
In-Memory Caching
Service
DBA

37. Big Data Services
Amazon EMR
(Elastic Map Reduce)
AWS Data Pipeline
Amazon Redshift
Hosted Hadoop
framework
Move data among AWS
services and onpremises data sources
Petabyte-scale data
warehouse service

38. Deployment & Administration
Amazon
CloudWatch
Monitor resources
AWS IAM (Identity
& Access Mgmt)
Manage users,
groups &
permissions
AWS
OpsWorks
AWS
CloudFormation
AWS Elastic
Beanstalk
Dev-Ops framework
for application
lifecycle management
Templates to deploy
& manage
Automate resource
management
Web App
Enterprise
App
Database

39. Gartner Magic Quadrant for Cloud Infrastructure as a Service
Gartner “Magic Quadrant for Cloud Infrastructure a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes , August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report..
The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

40. Utility Computing Example
On demand
Compute
Security
DNS
Pay as you go
Scaling
CDN Backup
Database
Storage
Load Balancing
Workflow
Monitoring
Networking
Uniform
Messaging
Available

41. At the end of a web service
ec2-run-instances ami-b232d0db
--instance-count 3
--availability-zone eu-west-1a
--instance-type m1.small
ec2-run-instances ami-b232d0db
--instance-count 5
--availability-zone eu-west-1c
--instance-type m1.medium

42. At the end of a web service
ec2-run-instances ami-b232d0db
--instance-count 2
--availability-zone us-east-1b
--instance-type m1.xlarge
ec2-run-instances ami-b232d0db
--instance-count 2
--availability-zone us-east-1d
--instance-type m1.xlarge

43. At the end of a web service
ec2-authorize default -p 80
elb-create-lb myLoadBalancer
as-create-auto-scaling-group MyGroup
--launch-configuration MyConfig
--availability-zones eu-west-1c
--min-size 2
--max-size 200

44. And rich console services

45. Next let’s build a web application…

46. Amazon
CloudFront
Amazon
S3 Bucket
Web App
Server
EC2 Instance
Security Group
Security Group
Auto scaling Group
Availability Zone #1
Users
Amazon Route 53
Elastic Load
Balancing
Web App
Server
EC2 Instance
Security Group
Auto scaling Group
Availability Zone #2
Security Group

47. What is the next step and how do I take it?

48. Using the Cloud isn’t an ‘All or Nothing’ Choice
On-Premises
Resources
Corporate
Data Centers
Integration
Cloud
Resources

49. Integrating AWS with Existing On-Premises IT
Active Directory
Network Configuration
Your Private Network
Encryption
HSM Appliance
Backup Appliances
Corporate
Data Centers
Users & Access Rules
Cloud Backups
Your On-Premises Apps
Your Cloud Apps
AWS Direct Connect

50. We support a wide range of technologies

51. Our Ecosystem Allows You to use your Existing Management Tools
Management Tool Partners
Single Pane of Glass

52. We have partners ready to help

53. Strategy 1: Cloud for Development & Test Environments
SAP
Oracle Enterprise
Applications
SAP
Reduced deployment time
from weeks to days
Reduced test
environment costs
70% reduction in
operational costs

54. Strategy 2: Build New Apps in the Cloud
Faster to build
Facebook
App
Mobile
Streaming
Financial Record
Archiving
Consumer
Apps
Easier to manage
Less expensive to run
Distributed architectures
for high availability
Genetic
Sequencing
Global
Web Sites
Marketing
Campaigns
Social
Games

55. Strategy 3: Use Cloud to Make On-Premises Apps Better
App 1
Analytics
App 2
App 3
…
Corporate
Data Centers
App N
Elastic Map
Reduce
Amazon
Redshift
AWS
Storage
Gateway
Backup
Amazon S3

56. Strategy 4: Cloud Apps that Integrate with On-Premises Apps
AWS serves
application
content & data
Hybrid
App
On-Premises
Data Centers
Integration to
Samsung data
centers
for financial
transactions

57. Strategy 5: Migrate Existing Apps to the Cloud
1/3 of servers
migrated to AWS
App
On-Premises
Data Centers
Saved
£1.5 Million
Migrated 500 web
properties in 5
months
New product web
sites live in 2 days
vs. 2 weeks
Migrated clinical
trials simulations
platform
Simulations in
1.2hrs vs. 60hrs
64% reduction in
costs

58. Strategy 6: All In
100s of
applications
supporting 33M+
global members
10,000s of EC2
instances in multiple
regions & zones
At peak consumes
1/3 of US Internet
bandwidth

59. Next step…try us for free and connect with us
http://aws.amazon.com/free/
To open a case please go to Support Center

60. Brett Hollman - Manager of Solutions Architecture
©Amazon.com, Inc. and its affiliates. All rights reserved.