4. Types of Media Biases
• Commercial Bias-News has to be new to sell
• Bad News Bias-Bad news also sells news
• Status Quo Bias- don’t rock the boat, baby
• Access Bias-Gatekeepers pay a price
• Visual Bias-pictures over words
• Narrative Bias-fitting facts into standard plots
• Fairness Bias- bending over backwards
8. Objectivity is Impossible!
Transparency is the new
objectivity! Bias is Inevitable!!!
Which means…
Reporters should link to their
sources
Disclose their voting records
Then make kick-
ass, reliable, quality
journalism
9. Your Media Diet: Fun Exercise
• In two minutes, write down what you ‘eat’ for
media, from breakfast, lunch, and dinner.
• How much do you trust these sources? Where
can you identify bias in these sources?
• What’s healthy and
what’s junk?
• Does it nourish you?
How?