1. Rihanna Talk that talk Deluxe
edition.
Digipak Analysis

2. Rihanna Talk that talk.
• Within this PowerPoint I will be analysing a
digipak. This is the all the contents of an
artists album, within this I will be discussing
the front, back, inside covers, the disk and the
information booklet.
• The digipak I will be analysing will be Rihanna
talk that talk deluxe edition, I will also be
comparing it to the standard edition and
discussing how it differs.

3. This is every part of Rihanna’s album cover it includes the
back cover, the front cover, the inside cover, the disk and
the information booklet.
The back cover.
The front cover.
The
inside
cover.
The
information
booklet.
The disk.

4. The front cover.
For the front cover there is a large image of the
artist witch is Rihanna, it catches your eye
straight away and you instantly know who it is.
As Rihanna is such a famous music star she
doesn’t actually have to have her name on her
album cover. You are familiar with her face so
you can instantly know its Rihanna and you don’t
need any clarification with a name. However
instead of her name she has just opted for her
iconic ‘R’ to symbolize her name. she has been
using this ‘R’ since 2009 when she brought out
her ‘Rated R’ album then again in 2010 for her
‘loud ‘ album then in 2011 for this album.
Therefor fans are familiar with this ‘R’.

5. The front cover.
This is a comparison of the deluxe and
the standard edition. You can see that the
two images line up and are pretty similar.
Both are close up, with the artist mouth
open, with the same ‘R’ in place of
Rihanna's name. To distinguish the
difference between the two they have
decided to put the deluxe edition in black
and white so you can tell which is which.
They have also decided to add the
title of the album on Rihanna’s
body as if it were a tattoo. Rihanna
is very popular for here tattoos so
doing this relates back to her. Also
getting tattoos is very popular at
this current moment with the
target audience she is trying to
attract so having it on her like a
tattoo is appealing to this age
group of about 16-26 year olds

6. The back and front cover

7. The back cover
The back cover is again in black and white to
match the front cover of the album, there is a large
image of the artist in the middle again doing
something she has become known for; smoking.
Just like the tattoos on the front cover this will
appeal to the the audience she is aiming for 16-26
. It has also became popular in tis age group to
smoke therefore she is pulling them in to become
her audience. As Rihanna is mainly targeted at
women she uses an image with a high level of sex
appeal to the male demographic.
The back cover follows all the stereotypes of a back cover
included such as the record labels, copyright information,
barcode and an image of the artist. However the deluxe
edition doesn't include the track list unlike the standard
edition.

8. The disk
This is the disk for Rihanna's album. She has
stuck with the black and white theme
decided to go for another theme of a
newspaper design. Rihanna’s name and
album name is the headline of the
‘newspaper’, showing she is the center of
attention and she’s that important that she
can make the front page and have the
biggest masthead.
Within the newspaper theme she has still
included generic elements that an album
cover would have such as the record label
and production/distribution company, they
have been worked in to feel like there part of
the article.