Marketing to youth @ in shared computing enviornment
•
2 likes•561 views
Marketing to Youth, the Largest buyer of everything from mobiles to Motorbikes, Apparels to LCD’s, brimming with Impulse purchase and eCommerce the segment is fast going global. With an average time spent of 45 mins per consumer our set of 3000+ youth I cafes cater to a daily captive audience of 1.9 Lac Global Indians every day across 50+ cities.Contact, communicate, engage, drive trials and retain your consumers with an enhanced ROI driven plan for the youth consumer.
Recommended
More Related Content
Viewers also liked
Viewers also liked (14)
More from Ambika Sharma
Recently uploaded
Recently uploaded (20)
Marketing to youth @ in shared computing enviornment
- 1. “We have a passion for creating great consumer conversations. We know that in a good conversation every one can get their point across. Brands included” Brief Snapshot
- 2. Youth @ I cafes – Shared Computing is My space eCommerce I’m a PHONE junkie I chat My copy AVATAR, I’m social FB, goes every where Twitter, G+ with me that’s my movie I’m a movie buff read all reviews online I’m a shopaholic I’m on Pre Paid I spend 45 minutes+ a day on the net 390 million social networking users I browse on Firefox I GOOGLE I Game, Online everything I Buy Shoes online I’m corporate honcho in the making online deals
- 3. Access Pattern Tata Consultancy Services,2010
- 4. Buying Debating Bloggin Chatting g Creating Selling Viewing Discussin g Tagging Networkin g Uploading Playing Vodcastin Listenin g g Downloadin g Podcasting Talking Writing Searching Readin g What Are they doing Online @ icafes?
- 5. ALSO! They are Listening, Talking, Engaging Making up their minds & Trying stuff that’s cool
- 6. Number Pulse People Places 1.9 lac Youth Daily Ages 15-35 Personalities 3000 cafes SEC A, B+ 50+ top Indian cities the Largest buyer of 45 Mins average time Youth Locations everything from spent online mobiles to Near campuses, Motorbikes, Apparels youth hangouts, to LCD’s, brimming hotspots with Impulse purchase and eCommerce Youth, the Largest buyer of everything from mobiles to Motorbikes, Apparels to LCD’s, brimming with Impulse purchase and eCommerce the segment is fast going global. With an average time spent of 45 mins per consumer our set of 3000+ youth I cafes cater to a daily captive audience of 19 Lac Global Indians every day across 50+ cities.
- 7. They are consuming! – Youth & brands They are spending on on mobile phones (39.6%), food (22.6%) and clothes (22.6%). Then come movies (6.2%), personal grooming (4.6%), gifts (1.5%), boyfriend/girlfri end (1.1%) with liquor (0.7%) and sports and gym (0.7%) coming in with least spending percentage. *Hindustan times youth survey 2011
- 8. Engagement Strategy… Prompt Inform Trials Entertain Convert RETAIN Reward Engage
- 9. @Icafes Café Branding PC Branding Online Engagement Product Demos Product Trials CTA + Feedback Consumer Aquisition
- 10. The BEST FITS
- 12. Your Audience? Reach us at strategist@pulpstrategy.com
- 13. The information in this presentation is confidential and may be legally privileged. It is intended solely for the addressee. Access to this information, creative and or any ideas here in by anyone else is unauthorized. When addressed to our clients any opinions or advice contained in this email are subject to the terms and conditions expressed in our contract document, and are copyright protected. Any disclosure, copying, distribution or any action taken or omitted to be taken in reliance on it, is prohibited and may be unlawful unless authorized in writing by Pulp Strategy Communications Pvt Ltd. © 2011 Pulp Strategy Communications Pvt Ltd. All rights reserved.