The travel and tourism sector in New Zealand performed well over the review period. The country witnessed an increase in number of visitors, both domestic and international, as well as an increase in tourist expenditure. Economic growth, promotional activities by the tourism authority and the hosting of international events supported this growth. However, the appreciation of the New Zealand dollar against other major currencies is of concern, reducing the competitiveness of the country in terms of attracting foreign visitors.

1. Travel and Tourism in New Zealand to 2017
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire New Zealand travel and tourism sector Detailed
analysis of tourist spending patterns in New Zealand The total, direct and indirect tourism output generated by
each category within New Zealand travel and tourism sector Employment and salary trends for various
categories in New Zealand travel and tourism sector, such as accommodation, sightseeing and entertainment,
foodservice, transportation, retail, travel intermediaries and others Detailed market classification across each
category with analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel
intermediaries industries
Executive summary
The travel and tourism sector in New Zealand performed well over the review period. The country witnessed
an increase in number of visitors, both domestic and international, as well as an increase in tourist expenditure.
Economic growth, promotional activities by the tourism authority and the hosting of international events
supported this growth. However, the appreciation of the New Zealand dollar against other major currencies is
of concern, reducing the competitiveness of the country in terms of attracting foreign visitors.
Tourism is a significant contributor to New Zealand’s economy. According to the World Travel and
Tourism Council (WTTC), the tourism sector contributed 14.9% to the total GDP and 19.1% to the total
employment in New Zealand in 2012. Tourism New Zealand is the government agency responsible for
marketing New Zealand. It makes use of the ‘100% Pure New Zealand’ marketing campaign as
its major tool, a campaign which has been running successfully since 1999.
Scope
This report provides an extensive analysis related to tourism demands and flows in New Zealand:
It details historical values for the New Zealand tourism sector for 2008–2012, along with forecast
figures for 2013–2017 It provides comprehensive analysis of travel and tourism demand factors with
values for both the 2008–2012 review period and the 2013–2017 forecast period The report
provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in New Zealand It
provides employment and salary trends for various categories of the travel and tourism sector It provides
comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with
values for both the 2008–2012 review period and the 2013–2017 forecast period
Key highlights
The domestic tourism market has been hampered by the strength of New Zealand dollar against other major
currencies. With the currency increasing at a CAGR of 5.84% against the US dollar and 7.01% against the
Euro between March 2010 and March 2013, it has become increasingly affordable for New Zealanders to take
trips abroad. The five largest countries in terms of sourcing inbound tourists to New Zealand in 2012 were
Australia, China, the UK, the US and Japan, which collectively accounted for 69.9% of the country’s
total inbound arrivals. Australia accounted for the majority share of 45.1% with 1.2 million arrivals, followed
by China with 197,000. Inbound tourist volumes from China registered the highest CAGR of 15.06% during
the review period. The most significant barriers for outbound travel to non-Asian countries are distance, time
and cost. Other factors hindering outbound travel include a shortage of annual leave, an unwillingness to take
Travel and Tourism in New Zealand to 2017

2. leave because of job security or personal reasons, and the high cost of travel packages. In view of the
increasing competition and rising pressure on prices, airline pricing structures in New Zealand have undergone
some changes. In order to attract customers and compete in the low cost segment, airlines are offering a
customizable pricing structure. For example, Air New Zealand’s ‘Seat to Suit’ is a
four-tiered product which offers four types of ticket based on the baggage carried and the services availed.
Low-cost carriers also offer deals to attract customers. The number of hotel establishments in the country
declined marginally during the review period, mainly at the budget end, and it is expected to record only slow
growth in the forecast period. Consequently, an increase in demand for hotel services will lead to a rise in
room rates and increased worries over the increasing relative cost of tourism in New Zealand. Cost pressures
on car rental suppliers are likely to be felt due to a rise in fuel costs as crude oil prices rise. Rates are expected
to rise only slightly or even remain flat in some markets as a result of aggressive competition among major
operators. Increasing internet penetration is the primary reason for the strong growth of online travel bookings.
According to the Internet World Stats, there were 3.8 million internet users (88.0% of the total population) in
New Zealand as of June 2012.
Reasons to buy
Take strategic business decisions using historic and forecast market data related to the New Zealand travel
and tourism sector Understand the demand-side dynamics within the New Zealand travel and tourism sector,
along with key market trends and growth opportunities Identify the spending patterns of domestic, inbound
and outbound tourists by individual categories Analyze key employment and compensation data related to the
travel and tourism sector in New Zealand
table Of Contents
1 Executive Summary
2 Market Overview
2.1 The Domestic Economy
2.2 Travel And Tourism Trends And Issues
2.3 Key Travel And Tourism Indicators
2.4 Tourism Swot
2.4.1 Strengths
2.4.2 Weaknesses
2.4.3 Opportunities
2.4.4 Threats
2.5 Country Fact Sheet
2.6 Demographic Profile
3 Tourism Flows
3.1 Domestic Tourism
3.1.1 Performance Outlook
Travel and Tourism in New Zealand to 2017

3. 3.1.2 Key Issues And Trends
3.2 Inbound Tourism
3.2.1 Performance Outlook
3.2.2 Key Issues And Trends
3.3 Outbound Tourism
3.3.1 Performance Outlook
3.3.2 Key Issues And Trends
3.4 Tourism Flows Forecast Highlights
4 Airlines
4.1 Performance Outlook
4.2 Key Issues And Trends
4.3 Airlines Forecast Highlights
5 Hotels
5.1 Performance Outlook
5.2 Key Issues And Trends
5.3 Hotels Forecast Highlights
6 Car Rental
6.1 Performance Outlook
6.2 Key Issues And Trends
6.3 Car Rental Forecast Highlights
7 Travel Intermediaries
7.1 Performance Outlook
7.2 Key Issues And Trends
7.3 Travel Intermediaries Forecast Highlights
8 Tourism Board Profile
8.1 Tourism Board Name
8.2 Tourism Board Description
8.3 Target Market
9 Airport Profiles
9.1 New Zealand Airports
9.1.1 Overview
Travel and Tourism in New Zealand to 2017

4. 9.1.2 Operator Profile
9.1.3 Routes
10 Company Profiles – Airlines
10.1 Company Profile: Air New Zealand Limited
10.1.1 Air New Zealand Limited – Company Overview
10.1.2 Air New Zealand Limited – Business Description
10.1.3 Air New Zealand Limited – Main Services And Brands
10.1.4 Air New Zealand Limited – History
10.1.5 Air New Zealand Limited – Swot Analysis
10.1.6 Air New Zealand Limited – Strengths
10.1.7 Air New Zealand Limited – Weaknesses
10.1.8 Air New Zealand Limited – Opportunities
10.1.9 Air New Zealand Limited – Threats
10.1.10 Air New Zealand Limited – Key Competitors
10.1.11 Air New Zealand Limited – Key Employees
10.2 Company Profile: Jetconnect Limited
10.2.1 Jetconnect Limited – Company Overview
10.2.2 Jetconnect Limited – Main Services
10.2.3 Jetconnect Limited – Key Competitors
10.2.4 Jetconnect Limited – Key Employees
10.3 Company Profile: Jetstar Airways Limited New Zealand
10.3.1 Jetstar Airways Limited New Zealand – Company Overview
10.3.2 Jetstar Airways Limited New Zealand – Main Services And Brands
10.3.3 Jetstar Airways Limited New Zealand – Key Competitors
10.3.4 Jetstar Airways Limited New Zealand – Key Employees
10.4 Company Profile: Eagle Airways Ltd
10.4.1 Eagle Airways Ltd – Company Overview
10.4.2 Eagle Airways Ltd – Main Services
10.4.3 Eagle Airways Ltd – Key Competitors
10.4.4 Eagle Airways Ltd – Key Employees
10.5 Company Profile: Sunair Aviation Ltd
10.5.1 Sunair Aviation Ltd – Company Overview
10.5.2 Sunair Aviation Ltd – Main Services
10.5.3 Sunair Aviation Ltd – Key Competitors
10.5.4 Sunair Aviation Ltd – Key Employees
11 Company Profiles – Hotels
11.1 Company Profile: Accor Hotels New Zealand
11.1.1 Accor Hotels New Zealand – Company Overview
11.1.2 Accor Hotels New Zealand – Main Services
Travel and Tourism in New Zealand to 2017

5. 11.1.3 Accor Hotels New Zealand – Key Competitors
11.1.4 Accor Hotels New Zealand – Key Employees
11.2 Company Profile: Hilton Hotels New Zealand
11.2.1 Hilton Hotels New Zealand – Company Overview
11.2.2 Hilton Hotels New Zealand – Main Services
11.2.3 Hilton Hotels New Zealand – Key Competitors
11.2.4 Hilton Hotels New Zealand – Key Employees
11.3 Company Profile: Intercontinental Hotels Group New Zealand
11.3.1 Intercontinental Hotels Group New Zealand – Company Overview
11.3.2 Intercontinental Hotels Group New Zealand – Main Services And Brands
11.3.3 Intercontinental Hotels Group New Zealand – Key Competitors
11.3.4 Intercontinental Hotels Group New Zealand – Key Employees
11.4 Company Profile: The Langham Hotel New Zealand
11.4.1 The Langham Hotel New Zealand – Company Overview
11.4.2 The Langham Hotel New Zealand – Main Services
11.4.3 The Langham Hotel New Zealand – Key Competitors
11.4.4 The Langham Hotel New Zealand – Key Employees
11.5 Company Profile: Wharekauhau Country Estate
11.5.1 Wharekauhau Country Estate – Company Overview
11.5.2 Wharekauhau Country Estate – Main Services
11.5.3 Wharekauhau Country Estate – Key Competitors
11.5.4 Wharekauhau Country Estate – Key Employees
12 Company Profiles – Car Rental
12.1 Company Profile: Budget Rent A Car New Zealand
12.1.1 Budget Rent A Car New Zealand – Company Overview
12.1.2 Budget Rent A Car New Zealand – Main Services
12.1.3 Budget Rent A Car New Zealand – Key Competitors
12.1.4 Budget Rent A Car New Zealand – Key Employees
12.2 Company Profile: Thrifty Car Rental New Zealand
12.2.1 Thrifty Car Rental New Zealand – Company Overview
12.2.2 Thrifty Car Rental New Zealand – Main Services
12.2.3 Thrifty Car Rental New Zealand – Key Competitors
12.2.4 Thrifty Car Rental New Zealand – Key Employees
12.3 Company Profile: Ace Rental Cars
12.3.1 Ace Rental Cars – Company Overview
12.3.2 Ace Rental Cars – Main Services
12.3.3 Ace Rental Cars – Key Competitors
12.3.4 Ace Rental Cars – Key Employees
12.4 Company Profile: Omega Rental Cars
12.4.1 Omega Rental Cars – Company Overview
12.4.2 Omega Rental Cars – Main Services
Travel and Tourism in New Zealand to 2017

6. 12.4.3 Omega Rental Cars – Key Competitors
12.4.4 Omega Rental Cars – Key Employees
12.5 Company Profile: Avis New Zealand
12.5.1 Avis New Zealand – Company Overview
12.5.2 Avis New Zealand – Main Services
12.5.3 Avis New Zealand – Key Competitors
12.5.4 Avis New Zealand – Key Employees
13 Company Profiles – Travel Intermediaries
13.1 Company Profile: House Of Travel
13.1.1 House Of Travel – Company Overview
13.1.2 House Of Travel – Main Services
13.1.3 House Of Travel – Key Competitors
13.1.4 House Of Travel – Key Employees
13.2 Company Profile: First Travel Group
13.2.1 First Travel Group – Company Overview
13.2.2 First Travel Group – Main Services
13.2.3 First Travel Group – Key Competitors
13.2.4 First Travel Group – Key Employees
13.3 Company Profile: Mondo Travel
13.3.1 Mondo Travel – Company Overview
13.3.2 Mondo Travel – Main Services
13.3.3 Mondo Travel – Key Competitors
13.3.4 Mondo Travel – Key Employees
13.4 Company Profile: United Travel New Zealand
13.4.1 United Travel New Zealand – Company Overview
13.4.2 United Travel New Zealand – Main Services And Brands
13.4.3 United Travel New Zealand – Key Competitors
13.4.4 United Travel New Zealand – Key Employees
13.5 Company Profile: China Travel Service (nz) Limited
13.5.1 China Travel Service (nz) Limited – Company Overview
13.5.2 China Travel Service (nz) Limited – Main Services
13.5.3 China Travel Service (nz) Limited – Key Competitors
13.5.4 China Travel Service (nz) Limited – Key Employees
14 Market Data Analysis
14.1 Tourism Output
14.1.1 Total Tourism Output
14.1.2 Direct Tourism Output
14.1.3 Indirect Tourism Output
14.1.4 Tourism Output Per Employee
Travel and Tourism in New Zealand to 2017

7. 14.1.5 Direct Tourism Output Per Employee
14.1.6 Indirect Tourism Output Per Employee
14.2 Tourism Employment
14.2.1 Total Tourism Employment
14.2.2 Direct Tourism Employment
14.2.3 Indirect Tourism Employment
14.2.4 Tourism Employee Compensation
14.2.5 Total Gross Income Generated By Total Tourism Employment
14.3 Domestic Tourism
14.3.1 Domestic Trips By Purpose Of Visit
14.3.2 Number Of Overnight Stays
14.3.3 Total Domestic Tourism Expenditure
14.3.4 Average Expenditure Per Domestic Tourist By Category
14.4 Inbound Tourism
14.4.1 International Arrivals By Region
14.4.2 International Arrivals By Purpose Of Visit
14.4.3 Total Inbound Tourism Expenditure By Category
14.4.4 Average International Tourist Expenditure By Category
14.5 Outbound Tourism Flows
14.5.1 International Departures By Region
14.5.2 International Departures By Purpose Of Visit
14.5.3 Number Of Overnight Stays
14.5.4 Total Outbound Tourism Expenditure By Category
14.5.5 Average Outbound Expenditure Per Resident By Category
14.6 Airlines
14.6.1 Seats Available
14.6.2 Seats Sold By Carrier Type – Business Travel
14.6.3 Seats Sold By Carrier Type – Leisure Travel
14.6.4 Load Factor By Carrier Type
14.6.5 Passenger Kilometers Available By Carrier Type
14.6.6 Revenue-generating Passenger Kilometers By Carrier Type
14.6.7 Revenue Per Passenger By Carrier Type
14.6.8 Total Revenue By Carrier Type
14.7 Hotels
14.7.1 Establishments By Type
14.7.2 Available Rooms By Hotel Category
14.7.3 Room Occupancy Rate By Hotel Type
14.7.4 Room Nights Available By Hotel Type
14.7.5 Room Nights Occupied By Hotel Type
14.7.6 Average Revenue Per Available Room By Hotel Type
14.7.7 Revenue Per Occupied Room By Hotel Type
14.7.8 Total Revenue Per Available Room By Hotel Type
14.7.9 Total Revenue By Hotel And Customer Type
Travel and Tourism in New Zealand to 2017

8. 14.7.10 Guests By Hotel And Customer Type
14.8 Car Rentals
14.8.1 Market Value By Customer Type And Rental Location
14.8.2 Fleet Size
14.8.3 Rental Occasions
14.8.4 Rental Length
14.8.5 Average Rental Length
14.8.6 Utilization Rate
14.8.7 Average Revenue Per Day
14.9 Travel Intermediaries
14.9.1 Market Value By Product Type
14.9.2 Online Revenue By Type Of Intermediary Or Provider
14.9.3 Online Revenue By Type Of Tourist
14.9.4 In-store Revenue By Type Of Intermediary
14.9.5 In-store Revenue By Type Of Tourist
14.9.6 Travel Agent Revenue From Domestic Tourism By Sales Channel
14.9.7 Travel Agent Revenue From International Tourism By Sales Channel
14.9.8 Tour Operator Revenue From Domestic Tourism By Sales Channel
14.9.9 Tour Operator Revenue From International Tourism By Sales Channel
14.9.10 Other Intermediaries Revenue From Domestic Tourism By Sales Channel
14.9.11 Other Intermediaries Revenue From International Tourism By Sales Channel
15 Appendix
15.1 What Is This Report About?
15.2 Definitions
15.3 Methodology
15.4 Contact Timetric
15.5 About Timetric
15.6 Timetric’s Services
15.7 Disclaimer
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Travel and Tourism in New Zealand to 2017