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Laura King
Jose Ferrón
 Located in Dublin's south city
 Sheila Burke and Valerie
Paterson (Directors)
 Women and Men
1995
hair cut,
blow dry,
highlights,
bleach and toner
Etc.
Hair Extensions Specialists
• Decoration
• Furniture
• Music
• Ambience
People Processing Service
Physical Process for Customer
Low Level Of Customer Participation
Customer Physical Presence
A B C
DEF
IHG
What the customer can see and uses to asses quality
Decor Furniture
Equipment Staff Appearance
Cleanness Cosmetics
Towels Tool-kit
Equipment Maintenance
Premises Maintenance
Cleaning
Staff Management (Rosters)
Staff Training
Beauty/Cosmetic Products Purchase and Inventory
Booking Systems / Databases
Marketing (website, social media)
Billing/Payment Systems
Parking Spots
Front Desk
Coat Room
Waiting Area
Lighting
Adequate Consultation
Delays in Services
Payment Methods
Reception Area
Waiting Area
Between Services
Payment
Toilet
Act 1
Introduction
Act 2
Service Delivery
Act 3
Payment and Leaving
Accept Booking
Confirm time &
Service
Take Coat
Escort customers to
the waiting area
Check Availability
Insert Booking
• TV
• Magazines
Maintain Reservation
System
Time LineFrontStageBackstage
Line of Visibility
Service Standards
and Scripts W
Line of Interaction
Physical Evidence
Line of Internal
Physical Interaction
Line of Internal
IT Interaction
W
Sound and Tone
of Voice
• Coatroom
• Other Coats
ACT 1
• Response Time
• Script for Taking
Reservation
Capacity/Reservations
Customer Records
Services and Billing
Inventory / Purchases
Greet Customer
Contact Person
(Visible Actions)
Contact Person
(Invisible Actions)
Waiting Area
Coach
TV/Magazines
• Greeting /Service
confirmation
• Appearance of
Employee
Support
Processes
F F
Make Reservation Reception Coat Room Waiting
Hang Coat
Maintain Facilities
• Time
• Script for Greeting
Maintain Facilities
• Time
W
• Time
Databases
Washing
Application of Products
Cleaning
Style Creation
Application of Products
Cleaning
Check Water Temperature
Shampoo/etc. Preparation
Maintain
Facilities/Equipment
Time LineFrontStageBackstage
Line of Visibility
Service Standards
and Scripts W
Line of Interaction
Physical Evidence
Line of Internal
Physical Interaction
Line of Internal
IT Interaction
• Employee
• Washing Area
• Equipment/Products
ACT 2
• Time
• Script for correct way of
washing hair
Capacity/Reservations
Customer Records
Services and Billing
Inventory / Purchases
Colour Service
Application of Products
Cleaning
Contact Person
(Visible Actions)
Contact Person
(Invisible Actions)
• Employee
• Sitting Area
• Tools/Products
Support
Processes
F F
Hair Washing Colour Stylist
Style Creation/learning
Products/tools Preparation
Maintain
Facilities/Equipment
• Time
• Script for Colour
• Time
• Script for StyleW W
Products Purchase
• Employee
• Sitting Area
• Tools/Products
Colour Service
Products/Tools
Preparation
Maintain
Facilities/Equipment
Products Purchase
Products Purchase
Databases
F
Present Bill
Accept Payment
Produce Receipt
Take Coat
Return Coat
Escort customers
and Good Bye
Check Payment
Acceptance
• Check Outside
Maintain Billing
System
Time LineFrontStageBackstage
Line of Visibility
Service Standards
and Scripts W
Line of Interaction
Physical Evidence
Line of Internal
Physical Interaction
Line of Internal
IT Interaction
Bill
• Coatroom
• Employee
• Other Coats
ACT 3
• Bill Format
• Payment Terms
• Script for Acceptance
Capacity/Reservations
Customer Records
Services and Billing
Inventory / Purchases
Contact Person
(Visible Actions)
Contact Person
(Invisible Actions)
Building Exterior
• Toilet Design
• Cleanliness
• Hygienic Products
Support
Processes
F F
Bill
Presentation/Payment Use Toilet Coat Room Leaving
Retrieve Coat
Maintain Facilities
• Cleanliness
• Supplies
• Frequency of Inspection
• Time
• Script for Delivery
W
• Bill
• Card Reader
• Employee
Keep Other Coats
Secure
F
Inspect Frequently
Maintain and Clean
Databases
Supplies Storage
Supplies Purchase
• Time
• Script for Good Bye
Parking Tickets
Answer Machine/ Hold
Coat Room Renovations
More Seats (Waiting Area)/ Good Booking Management
Increase Lighting
Make Sure of Customer Wants
Good Time /Booking Management
Check Phone Lines / Mobile Payment Systems
Good Management of Booking
Good Management of Services
Timing
Bill Ready Before Services are Completed
New Toilet Facilities
Professionalism
Quality Products
Cleanses
Safety
Listen to Customer Wants
Ambience
Dealing with Unexpected bad results/ styles
Dealing with Appraisal from Customer
Cawboys and angels blueprint presentation (2)
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Cawboys and angels blueprint presentation (2)

  • 2.  Located in Dublin's south city  Sheila Burke and Valerie Paterson (Directors)  Women and Men 1995 hair cut, blow dry, highlights, bleach and toner Etc. Hair Extensions Specialists
  • 3. • Decoration • Furniture • Music • Ambience
  • 4. People Processing Service Physical Process for Customer Low Level Of Customer Participation Customer Physical Presence
  • 6. What the customer can see and uses to asses quality Decor Furniture Equipment Staff Appearance Cleanness Cosmetics Towels Tool-kit
  • 7. Equipment Maintenance Premises Maintenance Cleaning Staff Management (Rosters) Staff Training
  • 8. Beauty/Cosmetic Products Purchase and Inventory Booking Systems / Databases Marketing (website, social media) Billing/Payment Systems
  • 9. Parking Spots Front Desk Coat Room Waiting Area Lighting Adequate Consultation Delays in Services Payment Methods
  • 10. Reception Area Waiting Area Between Services Payment Toilet
  • 11. Act 1 Introduction Act 2 Service Delivery Act 3 Payment and Leaving
  • 12. Accept Booking Confirm time & Service Take Coat Escort customers to the waiting area Check Availability Insert Booking • TV • Magazines Maintain Reservation System Time LineFrontStageBackstage Line of Visibility Service Standards and Scripts W Line of Interaction Physical Evidence Line of Internal Physical Interaction Line of Internal IT Interaction W Sound and Tone of Voice • Coatroom • Other Coats ACT 1 • Response Time • Script for Taking Reservation Capacity/Reservations Customer Records Services and Billing Inventory / Purchases Greet Customer Contact Person (Visible Actions) Contact Person (Invisible Actions) Waiting Area Coach TV/Magazines • Greeting /Service confirmation • Appearance of Employee Support Processes F F Make Reservation Reception Coat Room Waiting Hang Coat Maintain Facilities • Time • Script for Greeting Maintain Facilities • Time W • Time Databases
  • 13. Washing Application of Products Cleaning Style Creation Application of Products Cleaning Check Water Temperature Shampoo/etc. Preparation Maintain Facilities/Equipment Time LineFrontStageBackstage Line of Visibility Service Standards and Scripts W Line of Interaction Physical Evidence Line of Internal Physical Interaction Line of Internal IT Interaction • Employee • Washing Area • Equipment/Products ACT 2 • Time • Script for correct way of washing hair Capacity/Reservations Customer Records Services and Billing Inventory / Purchases Colour Service Application of Products Cleaning Contact Person (Visible Actions) Contact Person (Invisible Actions) • Employee • Sitting Area • Tools/Products Support Processes F F Hair Washing Colour Stylist Style Creation/learning Products/tools Preparation Maintain Facilities/Equipment • Time • Script for Colour • Time • Script for StyleW W Products Purchase • Employee • Sitting Area • Tools/Products Colour Service Products/Tools Preparation Maintain Facilities/Equipment Products Purchase Products Purchase Databases F
  • 14. Present Bill Accept Payment Produce Receipt Take Coat Return Coat Escort customers and Good Bye Check Payment Acceptance • Check Outside Maintain Billing System Time LineFrontStageBackstage Line of Visibility Service Standards and Scripts W Line of Interaction Physical Evidence Line of Internal Physical Interaction Line of Internal IT Interaction Bill • Coatroom • Employee • Other Coats ACT 3 • Bill Format • Payment Terms • Script for Acceptance Capacity/Reservations Customer Records Services and Billing Inventory / Purchases Contact Person (Visible Actions) Contact Person (Invisible Actions) Building Exterior • Toilet Design • Cleanliness • Hygienic Products Support Processes F F Bill Presentation/Payment Use Toilet Coat Room Leaving Retrieve Coat Maintain Facilities • Cleanliness • Supplies • Frequency of Inspection • Time • Script for Delivery W • Bill • Card Reader • Employee Keep Other Coats Secure F Inspect Frequently Maintain and Clean Databases Supplies Storage Supplies Purchase • Time • Script for Good Bye
  • 15. Parking Tickets Answer Machine/ Hold Coat Room Renovations More Seats (Waiting Area)/ Good Booking Management Increase Lighting Make Sure of Customer Wants Good Time /Booking Management Check Phone Lines / Mobile Payment Systems
  • 16. Good Management of Booking Good Management of Services Timing Bill Ready Before Services are Completed New Toilet Facilities
  • 17. Professionalism Quality Products Cleanses Safety Listen to Customer Wants Ambience Dealing with Unexpected bad results/ styles Dealing with Appraisal from Customer