Employer Healthcare Tweetable Takeaways
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Patients engage with physicians a few times a year and payers only when they need to. However, patients engage with their employer almost every single day. Patient engagement along the patient journey is dependent upon programs offered by employers. Even providers and physicians rely on employers for education and outreach. Here are 18 Tweetable Takeaways, identified at the 15th Annual Employer Health Care Conference, for employers to consider as they embark on employee wellness and healthcare initiatives.
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Employer Healthcare Tweetable Takeaways
- 1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Healthcare Engagement Starts Here Change in the employer space is driving healthcare Oracle Confidential – Internal/Restricted/Highly Restricted
- 2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #1 Conduct Grand Rounds for high-cost cases and identify opps for improved conditions just like @GeneralMills Oracle Confidential – Internal/Restricted/Highly Restricted 2
- 3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #2 Engage entire care management ecosystem like case managers, pharmacists, and benefits ala @GeneralMills Oracle Confidential – Internal/Restricted/Highly Restricted 3
- 4. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #3 Implement a second opinion program to drive engagement and align with case managers care of @GeneralMills Oracle Confidential – Internal/Restricted/Highly Restricted 4
- 5. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #4 Create advocacy programs that provide healthcare support and navigation above and beyond like @GeneralMills Oracle Confidential – Internal/Restricted/Highly Restricted 5
- 6. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #5 Evaluate analytics for action focus. @GeneralMills brought nurse onsite for poor employee health population. Oracle Confidential – Internal/Restricted/Highly Restricted 6
- 7. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #6 Stop building healthcare programs for payers. Build convenience for the employee and their patient journey. Oracle Confidential – Internal/Restricted/Highly Restricted 7
- 8. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #7 No one chooses to be a healthcare consumer, they’re forced into it. It’s disruptive. Must understand journey. Oracle Confidential – Internal/Restricted/Highly Restricted 8
- 9. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #8 From disease awareness to resolution is 11 months on avg. Sees 6-7 HCPs. Over 20 claims. How do you engage? Oracle Confidential – Internal/Restricted/Highly Restricted 9
- 10. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #9 Studies show that no matter disease state, healthcare journey doesn’t vary, but it should. Start personalizing Oracle Confidential – Internal/Restricted/Highly Restricted 10
- 11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #10 During healthcare journey patients make avg 42 decisions. Provide educational content for each decision. Oracle Confidential – Internal/Restricted/Highly Restricted 11
- 12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #11 Patients are untrusting. Must develop trust by removing barriers and providing education and demystifying. Oracle Confidential – Internal/Restricted/Highly Restricted 12
- 13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #12 Leverage patient research to understand journey stage and be proactive in out reach. Stop being reactive. Oracle Confidential – Internal/Restricted/Highly Restricted 13
- 14. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #13 Understand member engagement and behavior changes to improve utilization and lower costs. Oracle Confidential – Internal/Restricted/Highly Restricted 14
- 15. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #14 Provide multiple communication options to engage like chat, click- to-call-back, secure email, and mobile. Oracle Confidential – Internal/Restricted/Highly Restricted 15
- 16. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #15 Provide transparency tools comparing higher cost and lower cost facilities or behavioral health needs. Oracle Confidential – Internal/Restricted/Highly Restricted 16
- 17. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #16 Proactively answer questions the patients don’t know they should ask. Oracle Confidential – Internal/Restricted/Highly Restricted 17
- 18. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #17 Allow patients to schedule a time for payer to call THEM at the time most convenient for patient. Oracle Confidential – Internal/Restricted/Highly Restricted 18
- 19. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Tweetable Takeaway #18 Consider speech recognition analytics to drive urgent clinical, important health, and member saving alerts. Oracle Confidential – Internal/Restricted/Highly Restricted 19
Notes de l'éditeur
- Social, when integrated with other channels, can also own brand share. The Thomas Collective enhanced their MCM tactics through the use of social media. After conducting brand awareness research, Thomas recognized there was opportunity for increased awareness. They developed a social media character and used her in a social media contest. Through focused and consistent social media communication, The Thomas Collective: increased its Facebook fan base by 666%, its liked posts by 4,484%, and shared posts by 15,400%. This campaign now extends beyond social media pages and has made its way into all digital programming such as advertising, public relations, event execution, sampling, corporate communication, media buying and promotions. The brand has attributed social media, along with advertising, to the brand’s awareness growth from 39-55%, outpacing its entire competitive set by well over 10%.
- We’ve spoken about content for HCPs and patients, but it’s also important to address the needs of payers. There’s a growing recognition amongst pharmaceutical companies that they need to focus as much effort communicating to payers as they do to patients and healthcare providers. Pharma companies must effectively communicate to the payers. “Payers want straightforward information and they want pharma to engage payers in a way that addresses their value and competencies, and want discussions that “are not mere negotiations around access and price, but...relationships” that help payers address their challenges.” Payers put a premium on real-world results and are more interested in comparative data sets than they are in clinical trial data. So while pharma communicates about programs that increase drug adherence and patient engagement, that information is not as persuasive as comparative data sets and comprehensive trials. Genentech is a biotech company making advances in marketing to payers. They’ve created a series of tools that speak directly to the payer about comparative effectiveness and clinical trials and contain budget impact models, health outcomes data, and cost effectiveness assessments. And while a site like Genetech’s Forum may be a year out, segmenting and personalizing communications to payers is not a stretch.
- What data to these companies analyze when reviewing “Digital Body Language”? Implicit and Explicit Is there an example of a company doing all of these right? For those companies looking to develop a more comprehensive multichannel marketing strategy, where do you suggest they start? Audit channels Audit content Identify gaps Prioritize Start small Talk with the audience, don’t limit yourself to the 4 walls of the business