EVISION services

1. DIGITAL MARKETING
By Amin S. Lalani

2. Introduction
 A growing medium to reach and retain customers
online with minimum resource
 Most developed and refined scientific approach to
analyze the market and consumer trend
 Only medium where sales and feedback are
generated in hours rather than days and months.
 Only medium where exact calculation for return on
advertisement, acquisition cost, etc can be
calculated
 Only medium where various forces like content
developer, affiliates, promoters, etc meet work in
close coordination.

3. Where Pakistan is Standing at
Digital Marketing Arena.
 Reach
 Demography
 Mobile Media

4. Reach
Internet User Trend in Pakistan which has gone from 0% to 18% -
ie
32 Million Internet Users

5. Reach – Regional Trend

6. Middle East

7. Demography
Youth in Pakistan Statistics
Total population (2007) 164.6 million
Total # of Young people 15-24 years 36 million
Under 25 years 63% 103.698 million
10-19 years 24% 39.504 million
20-24 years 9% 14.814 million
Mean Age at Marriage
Females: 21.7 years
Males: 26.5 years
Percentage Married: 21.4%
Female: 61.0%4.7%
15-19 years 26.4%
20-24 years
Male:
15-19 years
20-24 years
Youth Literacy Rate (age 15/24) 53%
Female youth literacy (age 15-24) 42.0%

8. Pakistanis
collectively sent
over 151 billion
text messages
during the year
2009. Nokia
has cited
Pakistan to be
producing the
third highest
SMS traffic in
the world in
2010.[11]

9. Cellular Market Forces

10. Network
Local Presence
The Cyber Bridge
Membership

11. Brands Served

12. Services Offered
 SEO
 SEM
 SMM

13. SEO
Search engine optimization (SEO) is the process of improving the
visibility of a website or a web page in search engines via the
"natural," or un-paid ("organic" or "algorithmic"), search results. In
general, the earlier (or higher ranked on the search results
page), and more frequently a site appears in the search results
list, the more visitors it will receive from the search engine's users.
SEO may target different kinds of search, including image
search, local search, video search, academic search, news search
and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines
work, what people search for, the actual search terms or keywords
typed into search engines and which search engines are preferred
by their targeted audience. Optimizing a website may involve editing
its content and HTML and associated coding to both increase its
relevance to specific keywords and to remove barriers to the
indexing activities of search engines. Promoting a site to increase
the number of backlinks, or inbound links, is another SEO tactic.

14. SEM
 Search engine marketing (SEM) is a form of
Internet marketing that involves the promotion of
websites by increasing their visibility in search
engine results pages (SERPs) through the use of
paid placement, contextual advertising, and paid
inclusion. Depending on the context, SEM can be
an umbrella term for various means of marketing
a website including search engine optimization
(SEO), which "optimizes" website content to
achieve a higher ranking in search engine results
pages, or it may contrast with SEO, focusing on
only paid components

15. SMM
Social media marketing refers to the process of gaining website traffic
or attention through social media sites.
Social media marketing programs usually center on efforts to create
content that attracts attention and encourages readers to share it
with their social networks. A corporate message spreads from user
to user and presumably resonates because it appears to come from
a trusted, third-party source, as opposed to the brand or company
itself.[citation needed] Hence, this form of marketing is driven by
word-of-mouth, meaning it results in earned media rather than paid
media.[citation needed]
Social media has become a platform that is easily accessible to
anyone with internet access. Increased communication for
organizations fosters brand awareness and often, improved
customer service. Additionally, social media serves as a relatively
inexpensive platform for organizations to implement marketing
campaigns.

16. Fun

17. Methodology
Analyze
Tune and
Optimize
Re-launch
Feedback Channelize
Advertize

18. Analyze

19. Optimize (SEO, UE, BF, etc)
 Create Hybrid Interactive website

20. Channelize

21. Advertize

22. Feedback

23. Tune and relaunch

24. Mobile Apps World

25. Email Marketing

26. Case Study - Docomo

27. UfONE Case Study

28. Contact Us
EVISION
105 Bahria Complex
M.T. Khan Road, 74000
Karachi, Pakistan
Phone : 92 21 3520 2815
US : 1 310 742 5195
Email : info@evision.com.pk