3. INTRODUCTION
•Ethical behavior is behavior that is based on morals and is the right way to behave. It is
choosing the right and good. It is taking pride in one’s honorable acts.
•It is important for a manager to follow the « golden rule » apply to its working sector.
Every business sector has some ethic principles to respect for the good image of the
company and it can differ from a company to the other.
•So we choose Samsung electronics which involved in the IT industry to make an ethical
evaluation
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5. PRESENTATION
• Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul.
It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and
is the largest South Korean chaebol (business conglomerate).
• Samsung was founded by Lee Byung-Chull in 1938, as a small trading company with forty employees located in
Su-dong .The meaning of the Korean hanja word Samsung is "tristar" or "three stars". Samsung securities creates
the best product and service based on talent and technology. Also it is the largest technology company measured
by 2011 revenues
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6. FOCUS: 4 CORE MARKETS
Home Multimedia Mobile Multimedia
Personal Multimedia Core Components
9. BUSINESS ETHICS PRINCIPLES
They comply with the
law and ethics
They maintain a
transparent
organizational
culture.
They respect their
customers,
stockholders and
employees
They value
environment, safety
and health
They fulfill their
social responsibility
as a global
corporate citizen
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10. IT INDUSTRY
• SAMSUNG ELECTRONIC ONE OF THE LARGEST MULTI-BILLION DOLLAR
CORPORATIONS IN THE WORLD RECENTLY FOUND ITSELF ON THE WRONG SIDE
OF ETHICAL BEHAVIOR
• TECHNOLOGY IS A PRIME TARGET FOR THOSE WISHING TO ABUSE OR MISUSE ITS
VERY ADVANTAGES. UNETHICAL BEHAVIOR BY THESE PEOPLE PRESENT A VERY
REAL THREAT TO SOCIETAL GAINS MADE POSSIBLE BY INFORMATION
TECHNOLOGY
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11. GENERAL ETHICAL
BEHAVIOR IN THE
SECTOR
BEHAVIOR IN
SAMSUNG
COMMENTS
PRIVACY To respect each ones
privacy in terms of new
invention.
In the computer ethics
literature, Samsung is
perceived to have a clear
potential to violate the
privacy of users or
competitors
The Samsung and apple
trial show that the company
violate the intellectual right
of apple
HONESTY It is important to take in
account the real need of
consumers and make
sure that they know
everything about the
product even if there are
some default
Samsung show a lack of
honesty when it comes to
patents and copyrights
towards other companies
It isn’t enough to create
good quality products for
customers but they have
also to maintain their
company image
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12. GENERAL ETHICAL
BEHAVIOR IN THE
SECTOR
BEHAVIOR IN SAMSUNG COMMENTS
INTEGRITY they have to make hard
decisions to do what is
right for the company and
their consumers.
Therefore it is necessary
to follow their ethical
values to succeed in that.
They compromise their
values with some
unethical actions.
With their outsourcing
they act against some of
their values,
PRINCIPLE OF
TRANSPARENCY
A high level of
transparency has to be
requested.
They maintain a
transparent organizational
culture.
There are no
discriminations in terms of
culture, talent in the
company
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14. SWOT OF SAMSUNG BUSINESS ETHICS
• Anticorruption
class
• 5 principles
Strengths
• Ethic is a
personal
choice
Weaknesses
• Several
cultures
Opportunities
• Several
accusations
of
plagiarism
Threats
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15. RECOMMENDATIONS
•Change people mentality
•Enhance the importance of ethics in the organization
•Take drastic measures against those who act unethically
•follow their business principles and uphold high ethical
standards
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16. CONCLUSION
•Ethical behavior is not difficult to define for the usage of information technology; however,
it is difficult to implement standards of ethical behaviors in regards to information
technology usage. In order to protect company assets and the rights of the public, it is
essential to develop a set of standards that include both ethical codes and legal codes that
control the legitimate opportunities that employees have to engage in unethical behaviors.
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