7P's Of KFC

1. Presentation on 7p’s of KFC
Presented by: Amine KBC®
Ilies OHB®
1St master

2. INTRODUCTION
• KFC stands for Kentucky Fried Chicken
• It is a fast food restaurant chain that specializes in
fried chicken
• Founded in March 20, 1930 in North Corbin,
Kentucky by Harland Sanders
• It has more than 18,875 outlets in over 118 countries
• It is a subsidiary of Yum! Brands

3. 7 p’sProduct
Price
Place
Promotion
People
Process
Physical
evidence

4. Products
• Core product offering is pressure fried chicken
• Chicken burgers ( including Zinger and Tower burgers)
• Wraps ( “Twisters” and “Boxmasters”)
• Variety of finger foods like crispy chicken strips and hot
wings
• Popcorn chicken and chicken nuggets
• It has launched Flaming Crunch Chicken
• Side dishes include French fries, bread rolls, salad,
PepsiCo soft drinks
• Krusher frozen beverage

5. Price

6. Place
• It has over 300 outlets across 81 cities
• Planning to have over 500 outlets by the end of 2015
• Distribution based on franchisee and company run
outlets
• Delivered through online media as well
• It has overtaken Pizza Hut in Quick service
restaurants

7. Promotion
• KFC does promotional activities by offering
add-ons to the existing menu, gift coupons, T-
shirts, Kids meal etc ..
• KFC promotes its products through LCD
displays kept inside its outlets which promotes
their products
• Online advertising
• Advertising on television

8. People
• The people involved in providing services to the
customers
• The staffs working in the outlets are trained by the
company itself
• They are provided with certain guidelines to
communicate with the customers

9. Process
• The process starts when the customers visit the
outlet.
• It also involves if the customers order the products
online
• The easier and convenient the process it will lead to
greater customer satisfaction

10. Physical evidence
• This refers to the physical environment of the outlets
where the customers visit.
• The interiors are made according to the certain
standards given by the parent company
• This also helps in creating positive influence on the
customer satisfaction
• There is use of good technology equipment