How global trends and delivery strategies are shaping the Latin American market. A presentation given to delegates attedning the NexTV Latin America Summit in June 2012.

1. Defining the OTT opportunity
How global trends and delivery strategies are
shaping the Latin American market

2. About Amino
World leader in the IPTV set-top box and emerging hybrid/OTT market
Global deployment experience with 850 customers in over 85 countries
Customer base including tier 1/2/3 network operators
Strong hospitality and enterprise market presence
Growing “solutions” offering based around expert services and software
Industry-leading integration eco-system plus Intel partnership
Award-winning products
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3. Presentation Overview
1. OTT content delivery mechanisms
2. OTT delivery models
3. Devices to deliver the models
4. Case studies
5. Conclusion

4. HTML5 Support
Advantages
• AOL, Apple, Google, IBM, Microsoft, Mozilla, Nokia,
Opera… hundreds of vendors supports HTML5 Video / Application
• Apple and Google YouTube are driving the adoption of
HTML5
• HTML5 specifies a standard way to include video, audio
and graphic without using plug-in (Adobe Flash)
• HTML5 enable browsers to perform as an application
platform to deliver multi-screens IE9, Opera11, Chrome13, Safari5.1, Firefox 3.5
HTML5 website (presenting layer)
Multi Screens
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5. Adaptive Bit Rate (ABR)
Server side Client side
Segments Segments
3 2 1
2Mbps 3 2 1
Open
Internet
3 2 1
1Mbps 2Mbps 1Mbps
1Mbps
Advantages
• ABR delivers streaming content to consumers even in bandwidth limited network
• Streaming start-up/seeking can be initiated on the lowest bit rate before moving to a
higher bit rate (Faster)
• Less buffering, no disconnects, no playback stutter
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6. Enhanced IPTV (Managed IPTV + OTT Apps)
Operator
Open Limited
Internet content
Headend
Off-Air Feeds
Managed
IP network
Consumer
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7. Simulcast IPTV Off-net
Operator
Open Adaptive Bit Rate
Internet
Headend
Off-Air Feeds
Adaptive Bit Rate
Consumer
Managed
IP network
Consumer
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8. Managed Service over Open Internet
Operator
Head End
Adaptive Bit Rate
Open Off-Air Feeds
Internet
Adaptive Bit Rate
Consumer
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9. Terrestrial / Cable / Satellite + OTT Video
Content
Content
Open Adaptive Bit Rate
Operator
Internet
Off-Air Feeds
Limited
Adaptive Bit Rate content
Operator portal
Consumer Terrestrial /
Cable / Satellite
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10. Fixed Service Internet Video
Netflix YouTube
Skype
Hulu Video
Open
Internet
Adaptive Bit Rate
Hardware vendor portal
Consumer
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11. Full Open Internet Video
Content
Content
Content
Content
Open
Internet
Adaptive Bit Rate
Pay TV
Consumer Operator
Legacy Off-Air
Feeds
STB
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12. OTT Pay TV STB – A quality experience
• Deliver the latest content
• Provide the latest user experience
• Provide quality of service
• Provide frequent software upgrades
Pay TV operator
• Request new features/apps
• Request prompt technical support
• Provide feedbacks
• Continuous payment
(Enabling operator to reinvent)
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13. OTT Pay TV STB service model
Pay TV operator platform
Pay TV operator portal
Subscription Content Broadcasters Free contents Niche contents Games &
VoDs Owners Social
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14. Evolution of the STB – the home cloud
Pay TV operator
Media Gateway
Photos Apps 1st TV-set
Videos Home Cloud Music
Mobile
Connected TV Connected TV PC Tablet
TV + STB
Home Cloud advantages:
• Freely distributed content around the home (without burdening operator network)
• Manage in home content and applications distribution using DLNA, UPnP and RUI
• Control in home connected device such as home automation or monitoring peripherals
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15. Media gateway business model
Connecting your customers to the fully connected world
Customer loyalty Storage Quad-play package Multi-screen
reduce churn free $ $
Targeted advertising
OTT $
free
Apps Tenancy
$
Service Level Agreement Media Gateway
$ Video Call
$
Video on Demand T-Commerce
$ $
App on Demand Gaming Home Control Home Monitoring
$ $ $ $
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16. Case study – Telecom Italia Cubovision
PGC/UGC
Media centre Apps On Demand
VoD Gaming
OTT
Cubovision
Discovery Catch-up TV
DVB-T
DVR Social TV
Multi Screens
Broadcast TV
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17. Conclusions
HTML5 and Adaptive Bit Rate are essential to delivery OTT
multi-screens service
Operator is able to take good control of OTT contents offering
through several deployed delivery models
Pay TV OTT STB ensures operator to delivery a good quality and
feature rich OTT service
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