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The Openbravo Opportunity
  Sell more and more easily!

                          Page 1
The ERP landscape today

     ERP Market % Growth Forecast




*21% of surveyed SMEs plan to change their ERP in the next 3 years




                                                             Page 2
The ERP landscape today




30 years of ERP
  have left us
     with...

                    Page 3
The ERP landscape today


           High Cost +
      Growing Complexity +
         Poor Usability +
  Inflexible Legacy Technology +
        Vendor Lock in =

Less than 20% ERP Adoption!
                          Page 4
…but Openbravo offers a new vision for ERPs
  Open platform                Ecosystem                         Solutions
Powerful, productive,         Leverage the              The highest value for
    innovative              expertise of many                customers

Cloud based & highly      Commercial and open                  Ready to use
     productive            source coexistence
                                                                   Agile
   Easy to extend        100% indirect business
                                                             Always updateable
      Modular              Freedom to innovate




                        Smart solutions, real results



                                                    Page 5
And this is why we are…




The leading web-based
  open source ERP
       for SME
                          Page 6
Gathering the Opportunity

Openbravo offers Brand Awareness and Global Reach



     > 60.000 unique visitors monthly at Openbravo.com



            >   90.000 monthly Google searches


           >   2.000.000 product downloads


                                         Page 7
Gathering the Opportunity

Openbravo commercial success by the numbers



345% growth Professional Edition Subscriptions 2010

          106 partners at the end of 2010

                   39 countries


                                     Page 8
So…what is Openbravo ERP?




                            Page 9
Openbravo 3: a holistic vision for Agile ERP


  Highest           Easy, powerful, integrated
Productivity



 Business       Flexible, modular, upgradable
  Agility



 Sustained         New economics of ERP
   ROI


                                 Page 10
Functionally complete – Out of the box




                            Page 11
Modular and Easy to Adapt /Upgrade

          Over 320 additional modules to choose from



                          Modulo




                                        ERP


                         Modulo                  Modulo




For more information visit : http://www.openbravo.com/product/exchange


                                                          Page 12
The unique benefits of Openbravo 3




     Agile ERP ensuring :
   Highest Productivity
      Business Agility
       Sustained ROI

                         Page 13
…but the product is not
       enough


               Page 14
Openbravo Vision


An ERP in every Company!


    > An   Open Platform
                Powerful, productive, innovative



  > Through    an Ecosystem
                          Leverage the expertise of many


    >   Building Solutions
            The highest value for customers




                                      Page 15
you
  Page 16
The Unique Proposition of Openbravo to You

     Channel Strategy 100% focused on you



 1     Sustainable Growth



                   Respect for your business
                                               2


        3        Empowerment



                                   Page 17
The Unique Proposition of Openbravo to You

     Channel Strategy 100% focused on you


 1
     Sustainable Growth
        Best project margin

        We ensure recurring & scalable revenues

        You can offer truly flexible solutions

        You can offer your own solutions worldwide

        Feeding the business with first line exposure (logo)


                                           Page 18
The Unique Proposition of Openbravo to You

        Channel Strategy 100% focused on you


2
     Respect for your business
         We do not sell direct

         Only you implement to customers

         Only you provide maintenance & support to customers




                                            Page 19
The Unique Proposition of Openbravo to You

      Channel Strategy 100% focused on you



                                                            3
Empowerment
   Be truly influential to your Vendor

   We offer collaborative tools

   We offer extensive on-line & on-site partner services

   We commit as much as you to customers




                                                Page 20
The Unique Proposition of Openbravo to You

     Channel Strategy 100% focused on you



 1     Sustainable Growth



                   Respect for your business
                                               2


        3        Empowerment



                                   Page 21
Partner Program to Enable Your Success

      Privileges & Benefits              Obligations & Requirements
 Right to use official Partner Logo
 Exposure on openbravo.com             Honor the Partner Logo
 Right to sell Professional Edition    Commitment to Professional
                                         Edition
 Golden Key for evaluation
                                        Knowledge and expertise
 Professional Edition commissions
                                        Trained and certified personnel
 Lead referrals
                                        Timely lead qualification
 Access Channel Business Svcs.
                                        Annual minimum new business
 Pre-sales support
                                        Minimum renewal rates
 Embedded support & training
                                        Annual fee
 Discounts on consulting services
 Professional Edition for own use
 Right to participate in Exchange


                                                 Page 22
How to start? - Requierements
 The entry level to the Openbravo Partner Network is the Certified. To become a partner you
  should comply with the following requierements :

                Annual Partnership fee                         5.000 US$



            Experience in implementation of       Consolidated company, web presence,
                    Business APP                           customer database


  Once you are partner you will have sales objetive, certification requirements, among others:


                    Minimum Net
                                                             10 000 US$
                  New Annual Subs



        Functional and Technical Certifications                 Yes, 2



                 Customer Retention                              >80%



               Dedicated Sales Person                        Yes, at least 1



                                                                                   Page 23
How to start? - Benefits

     As a partner you will have the following benefits:


               Access to leads                       Yes


         Commission on Professional                 30%
                  Edition


                   Support                     48 cases/year


        Discount on Openbravo services              10%



             Free Training (online)               2 seats


         Commissions on subscription     30% net of loyalty discount
                 renewals

              Access to presales                    Yes
                   support


           Access to Partner Portal                 Yes




                                                                       Page 24
And the possibility to migrate to Gold partner ...



      Annual Fee             6.500 US$           Access to leads                 Yes, priority

    Minimum Net
                             20.000 US$          Commission on                      40%
  New Annual Subs **
                                               Professional Edition
Functional and Technical
      Certifications           Yes, 4
                                                     Support               Unlimited cases/year

     Sales training        2 sales trained   Discount on Openbravo
                                                                                    15%
                                                    services
  Customer Retention           >80%
                                              Free Training (online)              4 seats


                                                Commissions on
                                                                         40% net of loyalty discount
                                              subscription renewals

                                               Access to presales
                                                                                    Yes
                                                    support


                                             Access to Partner Portal               Yes




                                                               Page 25
Affiliation


       Privileges & Benefits                 Obligations & Requirements
 Right to use official Affiliate Logo
 Right to sell Professional dition         Respect the Affiliate Logo
 Golden Key for evaluation                 Annual Fee of:
  purposes
                                                  1000 USD
 Paid access to Support &
  Education
 Paid access to consulting services
 Limited access to Partner Portal
 Limited access to Professional
  Tools
 Right to participate in Exchange



                                                     Page 26
Partnership or Affiliation – which on is right for you?




  If you are committed to succeed as an Openbravo service
   provider
        Choose the Openbravo Partner Program


  If you are unsure


        Choose the Openbravo Affiliate Program




             The Openbravo Partner program saves you money
     if you sell 2 or more Professional Editions subscriptions per year


                                                   Page 27
Conclusions

              Sell more and more easily!

> An   Open Platform
         Powerful, productive, innovative



                        >A   Strategy focused on you
                                            Sustainable Growth, Respect, Empowerment




           > Great     Awareness with less competition
                                                            Visits, downloads, sales




                                                              Page 28
Page 29

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Zone 2 en

  • 1. The Openbravo Opportunity Sell more and more easily! Page 1
  • 2. The ERP landscape today ERP Market % Growth Forecast *21% of surveyed SMEs plan to change their ERP in the next 3 years Page 2
  • 3. The ERP landscape today 30 years of ERP have left us with... Page 3
  • 4. The ERP landscape today High Cost + Growing Complexity + Poor Usability + Inflexible Legacy Technology + Vendor Lock in = Less than 20% ERP Adoption! Page 4
  • 5. …but Openbravo offers a new vision for ERPs Open platform Ecosystem Solutions Powerful, productive, Leverage the The highest value for innovative expertise of many customers Cloud based & highly Commercial and open Ready to use productive source coexistence Agile Easy to extend 100% indirect business Always updateable Modular Freedom to innovate Smart solutions, real results Page 5
  • 6. And this is why we are… The leading web-based open source ERP for SME Page 6
  • 7. Gathering the Opportunity Openbravo offers Brand Awareness and Global Reach > 60.000 unique visitors monthly at Openbravo.com > 90.000 monthly Google searches > 2.000.000 product downloads Page 7
  • 8. Gathering the Opportunity Openbravo commercial success by the numbers 345% growth Professional Edition Subscriptions 2010 106 partners at the end of 2010 39 countries Page 8
  • 10. Openbravo 3: a holistic vision for Agile ERP Highest Easy, powerful, integrated Productivity Business Flexible, modular, upgradable Agility Sustained New economics of ERP ROI Page 10
  • 11. Functionally complete – Out of the box Page 11
  • 12. Modular and Easy to Adapt /Upgrade Over 320 additional modules to choose from Modulo ERP Modulo Modulo For more information visit : http://www.openbravo.com/product/exchange Page 12
  • 13. The unique benefits of Openbravo 3 Agile ERP ensuring :  Highest Productivity  Business Agility  Sustained ROI Page 13
  • 14. …but the product is not enough Page 14
  • 15. Openbravo Vision An ERP in every Company! > An Open Platform Powerful, productive, innovative > Through an Ecosystem Leverage the expertise of many > Building Solutions The highest value for customers Page 15
  • 16. you Page 16
  • 17. The Unique Proposition of Openbravo to You Channel Strategy 100% focused on you 1 Sustainable Growth Respect for your business 2 3 Empowerment Page 17
  • 18. The Unique Proposition of Openbravo to You Channel Strategy 100% focused on you 1 Sustainable Growth  Best project margin  We ensure recurring & scalable revenues  You can offer truly flexible solutions  You can offer your own solutions worldwide  Feeding the business with first line exposure (logo) Page 18
  • 19. The Unique Proposition of Openbravo to You Channel Strategy 100% focused on you 2 Respect for your business  We do not sell direct  Only you implement to customers  Only you provide maintenance & support to customers Page 19
  • 20. The Unique Proposition of Openbravo to You Channel Strategy 100% focused on you 3 Empowerment  Be truly influential to your Vendor  We offer collaborative tools  We offer extensive on-line & on-site partner services  We commit as much as you to customers Page 20
  • 21. The Unique Proposition of Openbravo to You Channel Strategy 100% focused on you 1 Sustainable Growth Respect for your business 2 3 Empowerment Page 21
  • 22. Partner Program to Enable Your Success Privileges & Benefits Obligations & Requirements  Right to use official Partner Logo  Exposure on openbravo.com  Honor the Partner Logo  Right to sell Professional Edition  Commitment to Professional Edition  Golden Key for evaluation  Knowledge and expertise  Professional Edition commissions  Trained and certified personnel  Lead referrals  Timely lead qualification  Access Channel Business Svcs.  Annual minimum new business  Pre-sales support  Minimum renewal rates  Embedded support & training  Annual fee  Discounts on consulting services  Professional Edition for own use  Right to participate in Exchange Page 22
  • 23. How to start? - Requierements  The entry level to the Openbravo Partner Network is the Certified. To become a partner you should comply with the following requierements : Annual Partnership fee 5.000 US$ Experience in implementation of Consolidated company, web presence, Business APP customer database  Once you are partner you will have sales objetive, certification requirements, among others: Minimum Net 10 000 US$ New Annual Subs Functional and Technical Certifications Yes, 2 Customer Retention >80% Dedicated Sales Person Yes, at least 1 Page 23
  • 24. How to start? - Benefits As a partner you will have the following benefits: Access to leads Yes Commission on Professional 30% Edition Support 48 cases/year Discount on Openbravo services 10% Free Training (online) 2 seats Commissions on subscription 30% net of loyalty discount renewals Access to presales Yes support Access to Partner Portal Yes Page 24
  • 25. And the possibility to migrate to Gold partner ... Annual Fee 6.500 US$ Access to leads Yes, priority Minimum Net 20.000 US$ Commission on 40% New Annual Subs ** Professional Edition Functional and Technical Certifications Yes, 4 Support Unlimited cases/year Sales training 2 sales trained Discount on Openbravo 15% services Customer Retention >80% Free Training (online) 4 seats Commissions on 40% net of loyalty discount subscription renewals Access to presales Yes support Access to Partner Portal Yes Page 25
  • 26. Affiliation Privileges & Benefits Obligations & Requirements  Right to use official Affiliate Logo  Right to sell Professional dition  Respect the Affiliate Logo  Golden Key for evaluation  Annual Fee of: purposes  1000 USD  Paid access to Support & Education  Paid access to consulting services  Limited access to Partner Portal  Limited access to Professional Tools  Right to participate in Exchange Page 26
  • 27. Partnership or Affiliation – which on is right for you?  If you are committed to succeed as an Openbravo service provider  Choose the Openbravo Partner Program  If you are unsure  Choose the Openbravo Affiliate Program The Openbravo Partner program saves you money if you sell 2 or more Professional Editions subscriptions per year Page 27
  • 28. Conclusions Sell more and more easily! > An Open Platform Powerful, productive, innovative >A Strategy focused on you Sustainable Growth, Respect, Empowerment > Great Awareness with less competition Visits, downloads, sales Page 28