Canada is the world’s largest producer of zinc, and a major producer of gold, nickel, aluminum, lead and uranium.

1. Extractive Industries Trend in 2016
By
Amir Azimi
12/11/2015

2. Canada is among the mightiest in mining
countries
• The world’s second largest reserves
of metals and minerals
• Canada is the world’s largest
producer of zinc, and a major
producer of gold, nickel, aluminum,
lead and uranium

3. Canada is among the mightiest in mining
countries –Continued
• The cities of Toronto and
Vancouver are global
mining centers
• Canada’s mining sector is
expected to reach CAD
$130B of investment by
2016.

4. Emerging Trends In Extractive Industries
Technologies
• Oil & Gas
• Minerals
Industries are developing…..
Technology is reinventing,
Extractive industries are adopting
new technologies,

5. Trends In Extractive Industries Technologies-Continued
• Software “Eats” Oil & Gas : Digital
Technology Domination
• New technologies are making the
once-inaccessible accessible
• Technology solutions manage to
minimize the risk & cost
• Mineral extraction innovation

6. The Future of Geophysics in Canada’s Extractive Industries
• Transition of Geophysics in Oil & Gas
• Adding business sense
• Emerging Geotechnical challenges
• New ways of Geophysics to add value in bigger economic picture
• Enchasing integrated analysis tools :
 Wireless field acquisition systems
 Software development
 Cost efficient acquisition technology

7. Business Development/Marketing
Social Media Plays Dynamite Role
• Video – Content Marketing
Creating relevant video content for
your target audience
• Improve Search Engine
61% of those investing 6 hours per
week in social media marketing saw
improvements in search engine
rankings

8. Business Development/Marketing
Social Media Plays Dynamite Role - Continued
• Integrating Social Media
Marketing with Traditional
Marketing
84% of marketers say that they
have integrated their social media
and traditional marketing activities
• Exposure for your brand
90% of the marketers say that the
top benefit of social media
marketing is ‘Increased Exposure

9. Business Development/Marketing
Social Media Plays Dynamite Role -Continued
• Reduce Marketing Expense
More than 50% of those who
spend at least 6 hours a week on
Social Media, saw a benefit of
reduced marketing expense
• Facebook/LinkedIn Marketing
60% of businesses with 1000+
employees agreed that social media
is effective

10. Business Development/Marketing
Social Media Plays Dynamite Role
• Blogging is on the Top
Blogging is still the most important
content in marketing
• Measurement of Social Media
Marketing
Marketers say that they are able to
measure the return on investment
(ROI) for their social media
activities

11. THANK YOU