Gravity had a budget of $100 million from Warner Brothers. Directed by Alfonso Cuaron, it starred Sandra Bullock and George Clooney as a medical engineer and astronaut who work together to survive after their shuttle is destroyed. The film was shot on location in Arizona and details the production's use of special effects. It was released on November 7th 2013 globally in theaters.

1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Gravity
100 million US dollars.
Warner Brothers
Alfonso Cuaron
Sandra Bullock (Ryan stone) - gravity, The blind side, proposal.
George Cloony (matt Kowolski) - Up in the Air, The descendants.
A medical engineer and an astronaut work together to survive after a catastrophe destroys their shuttle and
leaves them adrift in orbit.
Landing scene filmed at Lake powell, Arizona.
Novermber 7th 2013
globally.

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
Captaain [hillips, intersteller
11+
ships, people
toy ships
planets