We are very confident that I am successfully promoting your products and services on the internet market and social media sites to increase your brand value and increase business sales. Because we are currently working with many clients and their business is very well developed, results are coming by targeting keywords through Google search engine, social media sites. If you are interested then give us a chance, we will send you our Technical Work Activities Plan, and our work plan includes both Search Engine Marketing and Social Media Optimization services. It would be great if you will provide us with your website URL and target locations, So that we can analyze and then send your Initial Analysis report. What can we do for your Website? 1. Build your Brand Name on the Internet Market and Social Media Market. 2. Increase your Business Sale up to 70% from your target locations 3. Increase your website speed on GTMetrix. 4. Removed negative complaints and reviews from Google. 5. Change the Meta tag & Meta description as per Google new updated Guidelines. 6. Delete the bad links/duplicate scripts from your website. 7. Fix the technical errors on your website and check canonical URL’s errors. 8. Building more Backlinks. 9. Designs creative’s for post on social media and writes unique contents for Blog and Article posting. If you’re interested, then let us know your convenience time for the call to describe our technical work plan and then start work.

1. 1
Welcome to
Maitrix Infotech
Digital Marketing Strategy & Technical Plan
Prepared For
Name: [Customer Name]
Company Name – Customer Company
Website Name: https://www.yourwebsite.com/
Address – Full address

2. 2
Digital Marketing
Plan & Strategy

3. Digital
Marketing
Plan
& Strategy
Marketing Goals / Objectives
Understanding the Buyer
Inbound Marketing
Direct Response Advertising
Rollout

4. 4
Marketing Goals
/ Objectives
A goal without a plan is only a dream, then what’s a plan
without a goal? Pointless! So, begin by doing research and
establishing clear goals for your marketing campaign.

5. Increase Targeted Traffic &
Revenue
Reduce Bounce Rate
Increase Sales Rank Number One On Google
Increase Your Online Visibility
Marketing Goals /Objectives

6. Marketing Goals /Objectives
Increase
Sales
Improve
Conversion Rate
Increase
Percentage Of
Return Visitors
Increase Organic
Traffic Volumes
Reduce Bounce
Rate
“Increase sales by 10%
from existing customers
by the end of the year”
“15% of visitors should
be returners by the end
of the year”
“Improve organic traffic
conversion rate by 25%
by the end of the year”
“Receive 20,000 visitors
per month from Google
and Bing natural results
by year-end”
“Reduce bounce rate
below 40% for all traffic
sources by year-end”

7. 7
Marketing Goals /Objectives
Increase Targeted
Traffic
Increase Your
Online Visibility
Branding
Increase
Sales
Establish Your
Company in Local
Search
Competitive Review
and Analysis
Become a Resource
/Authority
Establish Your
Brand/Business in
Social Media
Online Reputation
Management

8. 8
Understanding
The Buyer
All good marketing starts with an understanding of who the buyer is.
The more you understand your prospects, the more targeted and
cost-effective your marketing and advertising efforts become.
The more you understand your customer, the better you can optimize
your site for conversions. The sales cycle also becomes more efficient
as you send higher qualified prospects into the sales pipeline.

9. The journey consists of a three-step process
Buyer’s Journey
Awareness
Stage
The buyer realizes they have a problem
Consideration
Stage
The buyer defines their problem and
researches options to solve it
Decision
Stage
The buyer chooses a solution

10. Buyer’s Journey
Awareness Stage
During the Awareness stage, buyers identify their
challenge or an opportunity they want to pursue.
They also decide whether or not the goal or
challenge should be a priority. In order to fully
understand the Awareness stage for your buyer,
ask yourself:
• How do buyers describe their goals or
challenges?
• How do buyers educate themselves on these
goals or challenges?
• What are the consequences of inaction by the
buyer?
• Are there common misconceptions buyers
have about addressing the goal or challenge?
• How do buyers decide whether the goal or
challenge should be prioritized?
Consideration Stage
During the Consideration stage, buyers have
clearly defined the goal or challenge and have
committed to addressing it. They evaluate the
different approaches or methods available to
pursue the goal or solve their challenge. Ask
yourself:
• What categories of solutions do buyers
investigate?
• How do buyers educate themselves on the
various categories?
• How do buyers perceive the pros and cons of
each category?
• How do buyers decide which category is right
for them?
Decision Stage
In the Decision stage, buyers have already
decided on a solution category. For example,
they could write a pro/con list of specific offerings
and then decide on the one that best meets their
needs. Questions you should ask yourself to
define the Decision stage are:
• What criteria do buyers use to evaluate the
available offerings?
• When buyers investigate your company's
offering, what do they like about it compared
to alternatives? What concerns do they have
with your offering?
• Who needs to be involved in the decision? For
each person involved, how does their
perspective on the decision differ?
• Do buyers have expectations around trying
the offering before they purchase it?
• Outside of purchasing, do buyers need to
make additional preparations, such as
implementation plans or training strategies?

11. Buyer’s Journey
Focus on
Problems
Unaware Problem Aware Solution Aware Most Aware
Awareness Consideration Conversion
Focus on
Solutions
Value & Need Evaluation

12. Buyer’s Journey
Awareness Consideration Purchase
Describe The
Problem
Introduction
To Your
Solution
Detailed
Information
On Solution
Proof Points:
Customer
Testimonials,
Reviews, Etc.
Free Trail Purchase
Not Ready To Move To The Next Step?
Capture Email Address
Lead Nurturing
Build A Trusted Relationship ,Wait For An External Trigger, Or Try To Create A Trigger

13. Buyer’s Journey
Awareness
Consideration
Decision
Have realized and expressed
symptoms of a potential problem of
opportunity
Have clearly defined and given a
name to their problem or opportunity
Have defined their solution strategy,
method, or approach
Research focused on vender neutral
3rd party information around
identifying problem or symptoms
Committed to researching and
understanding all of the available
approaches/methods to solving their
defined problem or opportunity
Researching supporting
documentation, data, benchmarks or
endorsement to make or
recommend a final decision
 Analyst reports
 Research reports
 e-Guides & eBooks
 Editorial content
 Educational content
 Comparison white papers
 Expert Guides
 Live Interactions
 Web case/Video
 Vender Comparisons
 Product Comparisons
 Case Studies
 Trial Download / Live Demo
 Product Literature
Research Needs Content Types

14. Customer
Opportunity
SQL
MQL
Lead
Buyer’s Journey
Awareness
Consideration
Decision
Information Qualified
Leads
Marketing Qualified
Leads
Visit
Sales Qualified
Leads
Sales Funnel

15. Understanding Customer Needs
Understand Your Customers
Are they a small private company or a big MNC?
What they do:
Understand their occupation and interest
When they buy:
Understand the purchase cycle of your customer
How they buy:
Website, App, In-person
What they expect of you:
If your customers expect reliable delivery and you don’t disappoint them,
you stand to gain repeat business

16. Sales Funnel
Of buyers want to connect with a sales
person during the awareness stage of
their buying process, when they are first
learning about the product
Of buyers want to connect with sales
during the consideration stage after
they have researched the options and
come up with a short list
Of buyers conduct online research
before they make a purchase on
average, a consumer will visit 2 stores
before making their purchase
Of buyers want to talk during the
decisions stage, once they are decided
which product to buy
Draw potential customers
thought marketing campaigns
Educate your leads
Marketing and sales must
work together
Celebrate! You got your new
customer
STAGE
01
STAGE
02
STAGE
03
STAGE
04
Purchase
19%
Evaluation
60%
81%
Consideration
20%
Awareness
Paying Customer
New
Products

17. Advocacy
Of consumers will read product review
before making any purchase.
Remember your customers to
catalyze bigger purchases
Nurture the personal
connection to your brans,
engagement is the key
Convert customers into your
brand-advocates
STAGE
05
STAGE
06
STAGE
07
61%
Loyalty
Activation
Bigger Purchases
Sales Funnel

18. 18
Sales Funnel (Analytics)
SEO/SMM/PPC
(eg. AdWrods, FB ads)
Click-Through
Bounces
(i.e.. Leaves)
Readers
Leads
Prospects
Sales
Loyalty
Customer Advocates
Reach, Ad Impresses, Keywords Search
Visitors, Page Views (Landing Pages / Websites)
Percentage Which Immediately Leaves
Content Readers
Leads (Opt-in Via Form)
Prospects (Respond To Email Call To Actions)
Customers (Ie Actual Sales)
Loyal Customers
Advocates
100,000
10,000
(10% CTR)
-5,000
(50% Bounce Rate)
= 5,000 readers
1,000 leads
(20% of readers)
500 prospects
(50% of leads)
100 sales
Conversions (20%)
40% repeats
40% of Customers
33 Advocates
33% of Customers
Top
Of Funnel
(TOFU)
Middle
Of Funnel
(MOFU)
Bottom
Of Funnel
(BOFU)

19. AIDA model
The AIDA Funnel - Sales Funnel
Awareness/Attention
Interest
Desire
Action
 Social Media Ads: Demographics/Interest
Targeting
 Display Ads: Topic/Interest
 Remarketing:
 Paid Search
 SEO
 Email Marketing
 Remarketing
 Paid Search
 SEO
 Marketing Automation
 Email Marketing

20. AIDA model
The AIDA Funnel - Sales Funnel
Awareness
Interest
Desire
Action
Place Ads at News
site, forum, blogs,
Social
networks…etc
Active in
Blogosphere, Social
Networks…etc
Press Releases for
news worthy event,
feature, …etc
Create Keywords
Targeted, SEO,
Content…
Website that easy to
understand with
strong values and
user friendly
Display Ads Social
Media
Coverage
SEO Website
SEM/PPC
Email
Marketing
Create landing pages
that matches what
user is looking for
Educating user for
specific
topic/product via
email
Make sure the site
is trustworthy
Conduct A/B test to
increase conversion
Run PPC campaign
keywords that are
relevant to the
problem
Bid on yours and
competitors’ brand
name to intercept
their customer
Create content that
talks about specific
issue optimized for
search
Make sure you rank
#1 for your brand
name
Digital Marketing Channels
Customer Journey

21. 21
Customer Persona Wheel Parameters
Reading & Social
Media Habits
Aspirations Pain Points
Preferences Daily Routines
Language/Lingo Used
Factors in purchase
decisions
Key Words & Phrases
Key Influencers

22. Reaching Real People
70%
Discover Target's approach to
reaching real people.
60% Uncover what's next in Target's
people base marketing evolution
Our mission is to make you stand apart in each of your presentation whether it is related to your project management, planning, sales, branding, or
anything in this regard. We also offer unique presentation templates that are focused on all industries.

23. Target Groups – Based on Regions
Market Overview
30%
50%
70%
60%
90%
80%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
North America South America Europe Africa Asia Oceania
Market Size $53.9M

24. 24
Inbound
Marketing
Inbound marketing is a tactic to position your product to prospects
already looking for a solution to a specific pain point.
In a digital context, prospects use search engines, social media, and
blogs to locate solutions to real-world problems. That’s where inbound
marketing comes in. Inbound marketing positions your site and content
to be found by prospects that are actively seeking a solution to a real-
world problem.

25. Inbound Marketing Consists Of 4 Main Channels
Inbound Marketing
Social
Media
Search Engine
Optimization
Email
Marketing
Content
Marketing
Each channel works together to help prospects find your content and site. Once you define your Buyer’s Persona, all that’s left is catching their
attention and reeling them in. Now, read on to learn how to engage your inbound marketing channels
to drive traffic and generate leads for the sales team.

26. 26
The Best Way to turn strangers into customers and promoter of your business
Inbound Marketing Methodology
Strangers Visitors Leads
Customer
s
Promoters
Bog
Social Media
Keywords
Pages
Calls-to-Action
Landing Pages
Forms
Contacts
Email
Workflows
Lead Scoring
CRM Integrations
Social Media
Smart Calls-to-Actions
Email
Workflows
Attract Convert Close Delight

27. The Best Way to turn strangers into customers and promoter of your business
Using the Inbound Methodology in Marketing
01
02
03
Attract Tools
 Ads
 Videos
 Blogging
 Social Media
 Content Strategy
Engage Tools
 Lead Flows
 Email Marketing
 Lead Management
 Conversational Bots
 Marketing Automation
Delight Tools
 Smart Content
 Email Marketing
 Conversations Inbox
 Attribution Reporting
 Marketing Automation

28. The Best Way to turn strangers into customers and promoter of your business
Using the Inbound Methodology in Sales
01
02
03
Attract Tools
 Calling
 Prospects
 Email Templates
 Meeting Scheduling
 Conversational Bots
Engage Tools
 Deals
 Video
 Playbooks
 Email Sequences
 Sales Automation
Delight Tools
 Quotes
 Sales Automation
 Smart Notifications
 Conversations Inbox
 Conversation Routing

29. 29
The Best Way to turn strangers into customers and promoter of your business
Using the Inbound Methodology in Services
01
02
03
Attract Tools
 Team Email
 Knowledge Base
 Conversational Bots
Engage Tools
 Ticketing
 Conversational Inbox
 Customer Service
Automation
Delight Tools
 Health Scoring
 Email Sequences
 Customer Feedback

30. 30
Search Engine
Optimization
Search Engine Optimization (SEO) entails optimizing a website for a
specific keyword(s) so it ranks high on search results page on Google,
Yahoo, Bing and other major search engines. SEO is a proven way to
increase traffic to your website and one of the most cost-effective
online marketing channels. This is particularly true for B2B marketing,
as buyers will diligently research different options and tend to evaluate
potential vendors from their websites — before taking the next step of
scheduling a product demo or calling sales.

31. SEO Is Split Into Two Main Focus Areas
Search Engine Optimization
On-Page SEO
Relates to the optimization of your sites
content and code for target keywords
Off-Page SEO
Relates to the optimization of links
pointing to your site
SEO
In summary, SEO is not a quick-traffic strategy. It takes good content, sound SEO practices and time to establish trust with Google. It’s a long
term investment. Increasing your website rankings for specific keywords related to your product and creating content that users “like” will
generate traffic and leads for years to come.

32. 32
Start Your Title Tag With Keyword
Take advantage of the H1, H2, H3
hierarchy
Relates to the optimization of your sites content and code for target keywords
12 Keys On-Page SEO
Boost Site Speed
Use Internal and Outbound Links
Consider long-tail keywords
Boost Your Content with relevant
images and videos
Use Responsive Design
Find the right keywords
Drop Your Keyword in The First
Paragraph
Post Long, Engaging Content
Optimize Your Images
Use SEO-Friendly URLs
12
Keys for
Effective
On-Page
SEO

33. 12 Keys On-Page SEO
Start Your Title Tag With Keyword
Your title tag is the most important on-page SEO factor.
In general, the closer the keyword is to the beginning of the title
tag, the more weight it has with search engines.
Find the right keywords
When selecting keywords to target for on-site SEO, ensure the
keyword(s) have a substantial number of monthly search
volumes. Also make sure that the competition for each keyword
is low or moderate, as it’s difficult to displace larger established
sites from the search results page.

34. 34
Use SEO-Friendly URLs
Your title tag is the most important on-page SEO factor.
In general, the closer the keyword is to the beginning of the title
tag, the more weight it has with search engines.
Drop Your Keyword in The First Paragraph
Your keyword should appear in the first 100-150 words of your
article.
Post Long, Engaging Content
The SEO adage “length is strength”. The longer content tends to
rank significantly higher on Google’s first page. The posts that
are ~1900 words long will rank better than shorter posts.

35. Boost Site Speed
Google has stated on the record that page loading speed is an
SEO ranking signal. You can boost your site speed by using a
CDN, compressing images, and switching to faster hosting.
Optimize Your Images
Make sure at least one image file name includes your target
keyword, and that your target keyword is part of your image Alt
Text.
Take advantage of the H1, H2, H3 hierarchy
Use H1 tag for Heading and H2 tags for subheadings And H3,
H4 for any additional sub-steps that your guide has.

36. Use Responsive Design
Google started penalizing mobile unfriendly sites in 2015. And
with Mobile-first indexing now live, a mobile-optimized site is a
now an absolute must.
Use Internal and Outbound Links
Outbound and inbound linking is critical to a healthy SEO article.
Internal linking refers to linking to other pages on your site.
External links are links to other sites.
Consider Long-tail Keywords
Long-tail keywords are keywords that are very specific to your
product and to a buying action. Typically, long-tail keywords are
comprised of 3-4 words. focus on long-tail keywords that have
relatively good search volume and low to moderate competition.

37. Boost Your Content with relevant images &
videos
Engaging images, videos and diagrams can reduce bounce rate
and increase time on site: two critical user interaction ranking
factors.

38. SEO Methodology
SEO Methodology
01
Research Phase
 Are We Doing The
Right Things?
 Understand Your
Business, Strategy &
Tactics
 In-depth Audit
 Competitive Analysis
 Opportunities & Risk
Initiate
02
Setup Phase
 Doing More Of The
Right Thing
 Reviewed Strategy
 Activation Plan
 Suggested Resources
 Updated Processes
 Forecast & ROI
Estimation
Plan
03
Catch-up Phase
 Fixing Issues With
Maximum Impact
 Can Include:
 Better Analytics
 Technical Update
 Content Upgrade
 Linkbuilding & Social
Media Management
 Link Clean Up &
Penalty Fixes
 Conversion Fixes
Fix
04
Build-up Phase
 Taking Business To
The Next Level
 Training & Process
Upgrade
 Execution Of Inbound
Marketing Campaigns
 Technology Upgrade
(Only If Necessary)
Deliver
05
Integration Phase
 Lift The Game And
Reset Benchmarks
 Insights And Reports
To Validate Learning
 Recommendation For
Ongoing Campaigns
And Digital Marketing
Management
Improve

39. 39
SEO Strategy
SEO Strategy
Keyword
Analysis
Search
Engine Submission
Information
Architecture
Content
Development
Analytics
& Reporting
Linking Analysis
& Strategy
02
03
05
01
04
06
SEO
Strategy

40. SEO Life Cycle
SEO Life Cycle
02
03
04
05
06
08
07
01
SEO Friendliness Analysis
Keyword & Site Content
Analysis
Meta Tag & Site
Structure Analysis
Sitemap Creation
SEO Submission
Website Analytics &
Competitor Analysis
Directory
Submission, Write
Blog & Articles
Link Building
SEO
Life
Cycle

41. SEO Process
SEO Process
01
02
03
04
05
06
10
07
08
09
Initial Analysis Keyword Research &
Analysis
Competitor Analysis
Sitemap, RSS Feed
Inclusion
Search Engine, Directory
Submission
SERP Report
Link Popularity
Blogs, Press Release Creation
Social Book Marketing
SEO
Process
Articles Submission

42. 42
Content
Marketing
Content marketing is a strategic marketing approach focused on
creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience — and, ultimately, to drive
profitable customer action.

43. The 3 stages all prospects go through on their way to becoming a customer.
Perfect Content Marketing is Full Funnel
Awareness
Evaluation
Conversion
Awareness
The prospect must first become aware that there is a problem
and that YOU or your organization have a solution for it. (This is
where your blog excels.)
Evaluation
Those who move through the Awareness Stage must now
evaluate the various choices available to them, including your
competitor’s solutions and, of course, taking no action at all to
solve the problem
Conversion
Those that move through the Evaluation Stage are now at the
moment of truth—purchase.

44. 44
Content types for each stage of a marketing funnel
Content Marketing Lifecycle
TOFU
BOFU
Top Of The Funnel (TOFU)
They need content at the top of the
funnel (TOFU) that facilitates
awareness.
Middle of the Funnel
(MOFU)
They need content in the middle of
the funnel (MOFU) that facilitates
evaluation.
Bottom of the Funnel
(BOFU)
They need content at the bottom of
the funnel (BOFU) that facilitates
conversion.
MOFU
Content types like:
 Blog posts
 Social Media Updates
 Infographics
 Photographs
 Digital Magazines/Books
 Audio/Video Podcasts
 Microsites
 Magazines/Newsletters
 Primary Research
Content types like:
 Educational Resources
(Case Study, White
Paper, etc.)
 Useful Resources (Swipe
File, Checklist, etc.)
 Software Downloads
 Discount/Coupon Clubs
 Quizzes/Surveys
 Webinars/Events
Content types like:
 Demos/Free Trials
 Customer Stories
 Comparison/Spec Sheets
 Webinars/Events
 Mini-Classes

45. Content's role and tools for each step of the customer's journey
Content's Role & Tools of Customer's Journey
Content role:
• Offer support
• Encourages feedback
Tools are:
• Lead nurture
• Paid Search
• Organic Social
Nurture
Content role:
• Promotions
• Creates urgency
• Offers values
• Reassures
Tools are:
• Lead nurture
• Paid Search
• Paid Social
• Influencer Marketing
Decision
Content role:
• Delivers product
features
• Is helpful
• Is Specific
Tools are:
• Programmatic and Paid
Search
• Organic Social
• Lead Nurture
Consideration
Content role:
• Connects Emotionally
• Creates products
awareness
• Encourage Research
Tools are:
• Programmatic
• Influencer Marketing
• Digital PR
• Paid Social Media
Awareness
Action
Action Action
Action
Top Of The Funnel

46. When you develop a content strategy, there are some key things to consider
Content Marketing Strategy Plan
Content
Marketing
Strategy
Plan
Business Goals of
Content Marketing
Content Map
Content Mix, Messaging
Plans
Buyer Personas
Channel Plan
Content Calendar 1
2
3
4
5
6

47. Content Marketing Pyramid
Content Marketing Pyramid
Primary/Secondary Research & Thought Leaderships: Books,
eBooks & White Papers & Case Studies
Long-Form Blog Posts & Presentations
Infographics & SlideShares
Short-Form Blog Posts & Contributed Content
Social Media Posts & Curated Content
1
2
3
4
5

48. 48
Content Purposes / Content Presentation Methods
Most Effective Content Mix And Schedule
Entertain
Inspire
Start Conversation
Teach how to do
something
Provide Relevant Information
Infographics
Videos
Written Articles
Monthly
Bi-Weekly
Weekly
2X Weekly
3X Weekly
Monthly
Weekly
Daily
Content Purposes Content Presentation Methods

49. Content Marketing Mix
Content Marketing Mix
Re-Engagement
Measure: Social Influence
Referral, Share of Voice
Decision
Measure: Click Through Rate,
Conversion
Consideration
Measure: Inbound Links, Site
Traffic
Awareness
Measure: Social Shares, Brand
Mentions
Brand
Awareness
Product
Knowledge
Customer
Acquisition
Brand
Advocacy
Infographic
Social
Sharing
Blogs
Video
Case Studies
Webinar Educational
Webinar
Demos
Tutorials
Industry
Articles
White Papers
Testimonials
Product
Comparison Tools Online
Forums

50. Content Map Template
Content Map Template
Target Persona: The B2B Corporate Marketer
Buying Cycle
Stage
Prospect Question Topic Format Call to Action
Awareness
How can I market my product successfully
to business leaders?
5 B2B sales problems that
content marketing solves
Blog Post
Download eBook
--
Add as many questions/answers necessary to meet prospects’ needs
Consideration
What results have other companies
achieved with content marketing
How SS helped increases sales
by 70% using content marketing
Case Study
Contract
--
What does it take to be successful with
content marketing?
The essential guide to B2B
content marketing
eBook
Add as many questions/answers necessary to meet prospects’ needs
Decision How can I build a strong case to convince
upper management?
Compendium of ROI stats from
industry research
Infographics or
PowerPoint presentation
---
Add as many questions/answers necessary to meet prospects’ needs
Loyalty Did we make the right decision? Your metrics Provide program measurements ---

51. Social Media Comparison
Competitors Analysis
125K
50K
78K
85K
854K
25K

52. Blog Posts – Scheduled Template
Blog Posts – Scheduled Template
Author Topic Status Call to action 2 - 3 keywords Category Tags
Week of Jan 1, 2020
Monday, Jan 1, 2020 --- --- --- --- --- --- ---
Tuesday, Jan 2, 2020 --- --- --- --- --- --- ---
Wednesday, Jan 3, 2020 --- --- --- --- --- --- ---
Thursday, Jan 4, 2020 --- --- --- --- --- --- ---
Friday, Jan 5, 2020 --- --- --- --- --- --- ---
Week of March 10
Monday, Jan 8, 2020 --- --- --- --- --- --- ---
Tuesday, Jan 9, 2020 --- --- --- --- --- --- ---
Wednesday, Jan 10, 2020 --- --- --- --- --- --- ---
Thursday, Jan 11, 2020 --- --- --- --- --- --- ---
Friday, Jan 12, 2020 --- --- --- --- --- --- ---

53. 53
Email
Marketing
Email is the backbone of any solid inbound marketing plan and is one
of the most effective digital marketing channels for B2B companies.
Email in the form of auto-responders and newsletters are important
parts of any solid lead generation strategy.

54. The Role of Email Marketing
Engagement
Traffic
Branding Direct Sales
Referrals
Acquisition
Reactivation Retention

55. The goal of the email is to assist and expedite a customer’s movement from one stage of the value journey to the next.
Customer Value Journey
Convert
Excite
Subscribe
Ascend
Engage
Advocate
Aware
Promote

56. The Types of Emails You’ll Use in Email Marketing - There are three types of emails that you’ll rely on as an email marketer.
Methods of Well-Executed Email Marketing
Transactional Emails
To Provide Customer Service
Relational Emails
To Engage Subscribers And Nurture
Relationship With Them
Promotional Emails
For Generating Sales

57. Each Type Facilitates A Different Interaction With Your Subscribers.
Methods of Well-Executed Email Marketing
Customer
Service
Brans
Awareness
Lead
Generation
Retention &
Loyalty
Engagement
& Nurturing
Sales &
Upsells
Transactional
Relational
Promotional

58. 8 types of transactional emails you can use
Email Type #1: Transactional Emails
1 2
3
4
5
8
7
6
Unsubscribe Confirmations
Password Reminders
Order Confirmations
Support Tickets
Shipping Notices
Account Creation
Purchase Receipts
Return Confirmation

59. 8 types of transactional emails you can use, along with some tips for raising their transactional value:
Email Type #1: Transactional Emails
01
Order Confirmations
Order confirmation emails have a
higher open rate than any other type
of email. That makes sense if you
think about it: the recipient has just
given you money and wants to verify
the details of their purchase
it’s a great time to add an additional offer
or ask for a referral.
02
Purchase Receipts
Receipt emails, like confirmation
emails, have a high open rate, but
they're rarely leveraged for growth.
You can provide space for a “contact us”
message. Why not make an offer as well?
03
Shipping Notices
Another email that excites your
customers is your shipping alert
email, telling them their purchase has
been shipped and when it will arrive.
You could ask your clients to tell their
friends or share it on social networks

60. 8 types of transactional emails you can use, along with some tips for raising their transactional value:
Email Type #1: Transactional Emails
04
Account Creation
This email goes out when you create
an account for new purchases,
providing customers with their login
information.
Why not ask Your customers to do
something—say, to share their excitement
with their friends in social media?
05
Return Confirmation
This email goes out when you refund
unhappy customers
This is a fantastic time to make them an
offer or give them a coupon. While they
aren't happy about the product they’re
returning, they can get excited about your
excellent customer service.
06
Support Tickets
As with Return Confirmation emails,
support ticket follow-up emails give
you an opportunity to add tons of
value.
If someone received great support. you
can easily ask them to share their
experience or extend their happiness by
giving them a coupon.

61. 8 types of transactional emails you can use, along with some tips for raising their transactional value:
Email Type #1: Transactional Emails
07
Password Reminders
This email goes out when someone
requesting rest password.
Why not make an offer or announce an
upcoming event?
08
Unsubscribe
Confirmations
This email is a standard automated
email.
But what if you could figure out an offer
that would be appropriate for these
emails? How much growth would that add
to your business? How much more
movement would you get through that
customer journey?

62. 8 types of relational emails you can use to get these results for your own business
Email Type #2: Relational Emails
Referral
Request
Contest
Announcement
New Subscriber
Welcome
Social
Update
Newsletters/Blog
Articles
Webinar/Event
Confirmation
Gated Content
Delivery
Survey
/Review

63. 8 types of relational emails you can use to get these results for your own business
Email Type #2: Relational Emails
Gated Content Delivery
Gated content is valuable information
that isn’t freely available online. To
access the information, you must
“pay” with either your email address
or a social share.
New Subscriber Welcome
This email should be sent
immediately to every new contact. It
introduces them to your brand and
tells them what to expect, including
the benefits of being on your list and
the value you intend to provide.
Newsletters/Blog Articles
Whenever you create content, you
should use email to distribute it to
your subscribers. These emails can
be short and simple, introducing your
topic and providing a link to access
it.
Survey /Review
Surveys can help you learn more
about your customers’ interests. It
can also help you segment them so
your offers will be precisely targeted
to their needs.
Webinar/Event Confirmation
This type of email is both relational
and transactional. You’ve asked
someone to block off some time to
put you into their schedule. They’ve
made a commitment to you. You
need to confirm that commitment.
Social Update
Update your followers on changes in
your company or your product. This
can help you build excitement as well
as preparing them for what’s coming
up.
Referral Request
After any positive interaction with
your subscribers, it makes sense to
ask for a referral. Think new
purchase, resolution of a problem, or
just a friendly email with a kind word.
Contest Announcement
Contests build excitement and attract
new subscribers. Your current email
subscribers should be the first to
hear the news, though. After all,
they’re probably your most avid fans.

64. 8 types of promotional emails you should be sending
Email Type #3: Promotional Emails
Upgrade Offers
Trial Offers
Promotional
Content
Event
Announcements
A Sale
Announcement
New Product Release
New Gated
Content
Webinar
Announcements

65. Email service providers allow you to send emails in one of two ways:
Ways to Send Emails
Broadcast
Emails are sent manually to your entire list
or a segment of your list. They work well for
promotions and content emails. Autoresponders
Emails are set up in advance to be delivered
when someone performs a triggering action.
Most of your email marketing (barring
promotions and content emails) should be
automated.

66. Understanding Email Timing
There are two approaches you'll need to make your subscribers be excited about getting your emails,
and you want to train them open and engage with them.
Segmentation
Segmentation allows you to send emails to the people who will
be most likely to respond favorably. No one sees a promotion
they aren’t interested in, and people feel like their emails are
tailor-made for them.
Timing Emails
Timing is about understanding where your subscribers are in their
customer journey and only sending them emails that are
appropriate for that phase.

67. New Subscriber
When someone subscribes, you want to automate their
welcome and indoctrination to create a great first
impression.
Lead Magnet Request
Most new subscribers will join your list when they opt in to
get a lead magnet. Automating delivery ensures they get it
within minutes of their request.
Event Registration
If someone registers for an event, set up a confirmation
email that gives them the details they’ll need, including
date, time, and any access information.
Purchase
Similarly, if someone makes a purchase, they want
confirmation that their order went through. A purchase
receipt does just that.
Clicking a Link in a Segmentation Campaign
Segmenting allows you to customize your emails to each
subscriber’s interests. Their behavior—clicking a link in an
email can be used to trigger an engagement campaign.
Excitement About Your Brand
Referral requests can be automated to follow up
purchases and other behaviors that indicate they’re
engaged and excited about your brand.
Cart Abandonment
When someone adds products to their cart but doesn’t
complete the transaction, that should trigger a reminder
email.
Not Engaging with Your Emails
Re-engagement is how you reactivate subscribers who
have stopped engaging with your emails.
8 Triggers That Are Most Common In Email Automation
Email Automation Triggers

68. 5 phases of email marketing and the stages of the customer journey they align with
The 5 Phases of Email Marketing
Ascension Campaign
An interest-based, triggered campaign that makes a relevant offer (and sale) to
your subscriber immediately following their triggering behavior.
Segmentation Campaign
A manual promotional campaign sent to your entire
database with the goal of segmenting your
subscribers by interest
Re-Engagement Campaign
A triggered campaign designed to re-
engage any subscriber who hasn't opened
or clicked an email in the last 30 to 60
days.
Indoctrination Campaign
A triggered campaign sent immediately
after someone subscribes to introduce
them to your brand and set expectations.
Engagement Campaign
An interest-based, triggered campaign sent after
your subscriber takes a specific action that makes a
relevant offer (and sale) to your subscriber.

69. 5 phases of email marketing and the stages of the customer journey they align with
The 5 Phases of Email Marketing
01
Stage of customer journey: Subscribe
Indoctrination Campaign
A triggered campaign sent immediately after
someone subscribes to introduce them to
your brand and set expectations.
Use this campaign to:
• Welcome new subscribers.
• Tell them what they can expect.
• Tell them what they need to do next to get the
biggest benefit from you and your brand.
02
Engagement Campaign
An interest-based, triggered campaign sent
after your subscriber takes a specific action
that makes a relevant offer (and sale) to
your subscriber.
Stage of customer journey: Convert & Excite
Use this campaign to:
• Turn subscribers into buyers by prescribing the next
logical step based on what you know they’re
currently interested in

70. Team Maitrix- Who Will I Work With?
SEO expert
SMO specialist
Content
Writers
Sr. Consultant
Strategist
Consultant PPC expert
Web developer
Photographer
Graphic
designer
Content
strategist Email expert

71. 71
Maitrix Infotech
B-08, Sector 64, Noida (U.P.) - India (201301)
Mobile / Whatsapp: +91- 9891335547
Skype: maitrixinfotech
Email: sales@maitrixinfotech.com
Website: www.maitrixinfotech.com