BarCampBangalore presentation on MindCanvas

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Amit Ranjan

My BarCampBangalore presentation on MindCanvas in April06

Business Technologie

MindCanvas what online user research can be.. MindCanvas Reimagine what online user research can be..

Who am I ? ,[object Object],[object Object]

Uzanto ,[object Object],[object Object],[object Object],[object Object],[object Object]

MindCanvas is a research tool that empowers designers to make product design decisions quickly & convincingly…

What is MindCanvas ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MindCanvas - current status ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Death by HTML….. - HTML surveys are mainstay of online research worldwide - boring, cumbersome, ‘click & wait’ - product design based on data from bored users clicking through HTML surveys like mechanical robots - Why use HTML in the age of GoogleMaps, Flikr & Ipods ?

Divide-the-Dollar : back to the future! MindCanvas interpretation

Why we built MindCanvas.. ,[object Object],[object Object],[object Object],[object Object],[object Object],Design Research Process Data Collection Analysis Reports/Findings Inefficiencies

Guiding principles… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MindCanvas Research GameLike Elicitation Methods Data Mining & Statistical Analysis Interactive Visualizations ,[object Object],[object Object],[object Object]

GameLike Elicitation Methods (GEMs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MindCanvas focuses on the mind ,[object Object],[object Object],[object Object],[object Object],Mental Models Preferences Language

- TreeSort - ClickMap (early prototype) Some other research methods…

Rich Interactive Visualizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technology powering MindCanvas…

Where MindCanvas could help… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MindCanvas - current & future…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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BarCampBangalore presentation on MindCanvas

1. MindCanvas what online user research can be.. MindCanvas Reimagine what online user research can be..

4. www.themindcanvas.com

5. MindCanvas is a research tool that empowers designers to make product design decisions quickly & convincingly…

8. small fun exercise ...

9. Death by HTML….. - HTML surveys are mainstay of online research worldwide - boring, cumbersome, ‘click & wait’ - product design based on data from bored users clicking through HTML surveys like mechanical robots - Why use HTML in the age of GoogleMaps, Flikr & Ipods ?

10. Divide-the-Dollar : back to the future! MindCanvas interpretation

11.

12.

13.

14.

15.

16. - TreeSort - ClickMap (early prototype) Some other research methods…

17.

18.

19.

20.

21.

22.

23. Thank You