This is the combined slide deck from the BROWN BAG RECRUITER series Online Recruiter: Zero to Hero Series.

1. ZERO TO HERO
Monday: Boolean or Bust
Presented by Amitai Givertz, Program Leader | BROWN BAG RECRUITER

2. PROGRAM DETAILS Boolean or Bust

3. PROGRAM DETAILS A Sourcers’ Worksheet
Boolean or Bust

4. PROGRAM DETAILS Advanced Search
A Sourcers' Worksheet
Boolean or Bust

5. PROGRAM DETAILS Systems and Automation
Advanced Search
A Sourcers' Worksheet
Boolean or Bust

6. PROGRAM DETAILS Bringing Search Inside
Systems and Automation
Advanced Search
A Sourcers' Worksheet
Boolean or Bust

7. Boolean Operators
SESSION GOALS

8. A Sourcers’ Worksheet
SESSION GOALS
Boolean Operators

9. Prefabricated Search
SESSION GOALS
A Sourcers' Worksheet
Boolean Operators

10. A Systematic Approach
SESSION GOALS
Prefabricated Search
A Sourcers' Worksheet
Boolean Operators

11. “Probability is expectation founded
upon partial knowledge.”
George Boole 1815 – 1864

12. Building
basic queries
AND
OR
NOT
( )
“ ”

13. AND Narrows the search to
results that contain all of
the keywords it separates
+

14. The AND Operator
senior AND network AND engineer
senior+network+engineer
senior network engineer
[So, which one is useless AND why?]

15. OR Broadens the search and
brings back results that
contain any of the key-
| words it separates

16. The OR Operator
engineer | technician
cisco OR juniper OR Nortel

17. NOT Narrows the search and
returns results that do not
contain the keywords
– or term following it
[Um, Google does not support the NOT operator, so stick with the
minus sign . It’s a good idea to keep your exclusions at the end of
your search query, capiche?]

18. The NOT Operator
engineer -technician
resume -submit -apply
*Stick this on the end of your searches for resumes. You’ll get better
results, reduce the noise…
-job -apply -submit -eoe -example -sample -template -wizard]

19. ( )
Groups words or phrases
together to show the order in
which relationships should
be considered

20. The ( ) Modifier
(This is nesting) and it refers to enclosing things like (this OR that) in
parenthesis to help (modify OR improve) search results…+
(engineer OR technician) network
network (engineer OR technician)
*What’s the difference?+

21. “ ” Group keywords together
for an exact match

22. The “ ” Modifier
[Spot the difference here?]
local area network
“local area network”
[And here? “local area” networking+

23. PLAY WITH IT!
*…and ask for Help+

24. What is Search Syntax?
Using operators, modifiers and other commands in a
rules based system

25. What is Search Syntax?
Using operators, modifiers and other ‘commands’ in a
rules based system
An ordered and systematic arrangement of keywords
and statements

26. What is Search Syntax?
Using operators, modifiers and other ‘commands’ in a
rules based system
An ordered and systematic arrangement of keywords
and statements
A logical expression of statements and conditions

27. What is Search Syntax?
Using operators, modifiers and other ‘commands’ in a
rules based system
An ordered and systematic arrangement of keywords
and statements
A logical expression of statements and conditions
An ‘unnatural’ language

28. Jokers Wild
~
*
..
***

29. Jokers Wild
Increase search results to include variables
*

30. Jokers Wild
Increase search results to include variables
* Narrow results down to improve accuracy
~

31. Jokers Wild
Increase search results to include variables
* Narrow results down to improve accuracy
~ Create contextual results for greater relevance
..

32. Jokers Wild
Increase search results to include variables
* Narrow results down to improve accuracy
~ Create contextual results for greater relevance
.. A potential source of frustration

33. A word of caution: CAPTCHA
Are you human?

34. A wildcard, to replace a missing
* or unknown word or words
[In Google, it cannot be used where there might be alternate spellings for
a keyword… you know, like manag* or operat*. Go figure…+

35. The * Wildcard
cisco * area network
cisco * * * area network

36. Finds synonyms by preceding
~ the term with a the tilde or
synonym operator

37. The ~ Operator
network ~engineer
engineering ~skills

38. .. This operator finds numbers
within a specified range

39. The .. Operator
*Looking for resumes in and around Fort Lauderdale…+
~resume (engineer | administrator) network 33301..33399 -jobs -apply -submit
*…for candidates who have staying power+
~resume (engineer | administrator) network 1964..1966 -jobs -apply -submit

40. Smooth Operators
Getting specific

41. intitle:
inurl:
These two return documents with the
keywords in the document title or URL
[Two is better than one! Use both separated with OR]

42. intitle:
inurl:
(intitle:resume | inurl:resume) network (engineer | technician)
*Don’t forget, stick it on the end…
-job -apply -submit -eoe -example -sample -template -wizard]

43. filetype:
ext:
This limits results to show only
documents that match that type

44. filetype:
filetype:doc MS Word
filetype:rtf Rich Text Format
filetype:txt Plain text document
filetype:ppt MS PowerPoint
filetype:pdf Adobe PDF
filetype:xls MS Excel

45. filetype:
*First bit…+
(filetype:pdf | filetype:doc)
*…next bit…+
(intitle:resume | inurl:resume)
*…next bit…+
“network engineer” (cisco | juniper | nortel)
*…last bit+
-job - sample -apply -template -example -submit

46. site:
Limits results to only those
documents from a specific site

47. site:
site:linkedin.com network (architect | designer)

48. site:
site:linkedin.com network (architect | designer)
site:youtube.com “video resume” engineer

49. site:
site:linkedin.com network (architect | designer)
site:youtube.com “video resume” engineer
site:microsoft.com network (engineer | ~admin)

50. site:
site:linkedin.com network (architect | designer)
site:youtube.com “video resume” engineer
site:microsoft.com network (engineer | ~admin)
site:visualcv.com “network engineer” cisco

51. link:
Shows pages that point
to that URL
[Oh, yeah -- you cannot combine a link: search with a
regular keyword search…or can you?+

52. link:
link:cisco.com

53. related:
Shows pages that are similar to a
specified web page

54. related:
related:cisco.com

55. There are more…
define:
subject:
intext: daterange:
author:
allintext: phonebook:
source:
inanchor: weather:
location:
allinanchor:
…check them out!

56. You’re on your own!
*Well, not really…+
Boolean Searching on the Internet
http://www.internettutorials.net/boolean.html
The Essentials of Google Search
http://www.google.com/help/basics.html
Google Tutor
http://www.googletutor.com/
Google Guide
http://www.googleguide.com/

57. Tools, References and Resources
Google for Beginners

58. Tools, References and Resources
Google for Beginners
Search Engine Fundamentals and Basic Boolean Logic

59. Tools, References and Resources
Google for Beginners
Search Engine Fundamentals and Basic Boolean Logic
Google Hacks: 100 Industrial-Strength Tips & Tricks

60. Tools, References and Resources
Google for Beginners
Search Engine Fundamentals and Basic Boolean Logic
Google Hacks: 100 Industrial-Strength Tips & Tricks
Out-googling Google

61. A Sourcers' Worksheet
NEXT UP…
Boolean or Bust

62. ZERO TO HERO
Tuesday: A Sourcers’ Worksheet
Presented by Amitai Givertz, Program Leader | BROWN BAG RECRUITER

63. ZERO TO HERO
Tuesday: A Sourcers’ Worksheet
Presented by Amitai Givertz, Program Leader | BROWN BAG RECRUITER

64. SESSION OBJECTIVES Establish resources for competitive
intelligence and referrals

65. SESSION OBJECTIVES Establish resources for competitive
intelligence and referrals
Help establish the basis for reframing
and repositioning key relationships

66. SESSION OBJECTIVES Establish resources for competitive
intelligence and referrals
Help establish the basis for reframing
and repositioning key relationships
Develop no-cost online campaign for
finding and attracting talent

67. REPOSITIONING PROBLEM

68. PROBLEM
REPOSITIONING
Flat-world thinking

69. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking

70. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been
taught bad habits

71. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been Develop better
taught bad habits habits and practice

72. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been Develop better
taught bad habits habits and practice
Cross-transactional
communication

73. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been Develop better
taught bad habits habits and practice
Cross-transactional Establish shared
communication purpose and respect

74. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been Develop better
taught bad habits habits and practice
Cross-transactional Establish shared
communication purpose and respect
Self-limiting beliefs,
processes and results

75. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been Develop better
taught bad habits habits and practice
Cross-transactional Establish shared
communication purpose and respect
Self-limiting beliefs, Mapping, surfing,
processes and results and talking out loud

76. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been Develop better
taught bad habits habits and practice
Cross-transactional Establish shared
communication purpose and respect
Self-limiting beliefs, Mapping, surfing,
processes and results and talking out loud
CREATING A SOURCERS’ WORKSHEET…

77. Advanced Search
NEXT UP…
A Sourcers' Worksheet
Boolean or Bust

78. ZERO TO HERO
Wednesday: Advanced Search
Presented by Amitai Givertz, Program Leader | BROWN BAG RECRUITER

79. ZERO TO HERO
Wednesday: Advanced Search
Presented by Amitai Givertz, Program Leader | BROWN BAG RECRUITER

80. SESSION OBJECTIVES Recap and develop earlier methods
and concepts

81. SESSION OBJECTIVES Recap and develop earlier methods
and concepts
Revisit and reapply some favorite
operators and queries

82. SESSION OBJECTIVES Recap and develop earlier methods
and concepts
Revisit and reapply some favorite
operators and queries
Developing a systematic approach to
ensure sourcing effectiveness

83. KEYWORDS & CONCEPTS
“keywords”

84. KEYWORDS & CONCEPTS
“keywords”
+
AND

85. KEYWORDS & CONCEPTS
|
OR
“keywords”
+
AND

86. KEYWORDS & CONCEPTS OR
|
“keywords”
NOT
-
AND
+

87. KEYWORDS & CONCEPTS OR
|
“keywords”
NOT
* -
AND
+

88. KEYWORDS & CONCEPTS OR
| ~
“keywords”
NOT
* -
AND
+

89. KEYWORDS & CONCEPTS OR
| ~
..
“keywords”
NOT
* -
AND
+

90. KEYWORDS & CONCEPTS OR
| ~
..
“keywords”
NOT
* -
AND
filetype: +

91. KEYWORDS & CONCEPTS OR
| ~
..
“keywords”
intitle: NOT
* -
AND
filetype: +

92. KEYWORDS & CONCEPTS OR
| ~
inurl:
..
“keywords”
intitle: NOT
* -
AND
filetype: +

93. KEYWORDS & CONCEPTS OR
| ~
site: inurl:
..
“keywords”
intitle: NOT
* -
AND
filetype: +

94. KEYWORDS & CONCEPTS OR
(this OR that)
| ~
site: inurl:
..
“keywords”
intitle: NOT
* -
AND
filetype: +

95. THE SUCCESS TRIANGLE
BEHAVIOR

96. THE SUCCESS TRIANGLE
ATTITUDE
BEHAVIOR

97. THE SUCCESS TRIANGLE BEHAVIOR
ATTITUDE TECHNIQUE

98. PRACTICE MAKES PERFECT BEHAVIOR
ATTITUDE TECHNIQUE

99. ADVANCING SEARCH Getting started, at the beginning…

100. CYBERSLEUTHING
“It’s elemental my dear Watson”
Sherlock Holmes

101. ADVANCING SEARCH Getting started, at the beginning…
Business networks and targeted search

102. ADVANCING SEARCH Getting started, at the beginning…
Business networks and targeted search
Social networks and poking around

103. ADVANCING SEARCH Getting started, at the beginning…
Business networks and targeted search
Social networks and poking around
Searching resume and other databases

104. ADVANCING SEARCH Getting started, at the beginning…
Business networks and targeted search
Social networks and poking around
Searching resume and other databases
Combine imagination with guts

105. ADVANCING SEARCH Getting started, at the beginning…
Business networks and targeted search
Social networks and poking around
Searching resume and other databases
Combine imagination with guts
Staying organized, it’s a G-Recruiting thing!

106. Systems and Automation
NEXT UP…
Advanced Search
A Sourcers' Worksheet
Boolean or Bust

107. ZERO TO HERO
Thursday: Systems, Automation, Tools and Tackle
Presented by Amitai Givertz, Program Leader | BROWN BAG RECRUITER

108. ZERO TO HERO
Thursday: Systems, Automation, Tools and Tackle
Presented by Amitai Givertz, Program Leader | BROWN BAG RECRUITER

109. SESSION OBJECTIVES
Introduce core concepts enabling
today’s Internet recruiter

110. SESSION OBJECTIVES
Introduce core concepts enabling
today’s Internet recruiter
Save time and achieve efficiencies with
systematization and automation

111. SESSION OBJECTIVES
Introduce core concepts enabling
today’s Internet recruiter
Save time and achieve efficiencies with
systematization and automation
Optimize our time and relationships
with all clients by being “enabled”

112. REPOSITIONING PROBLEM

113. PROBLEM
REPOSITIONING
Flat-world thinking

114. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking

115. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been
taught bad habits

116. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been Develop better
taught bad habits habits and practice

117. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been Develop better
taught bad habits habits and practice
Techno-overwhelm,
can’t keep up

118. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been Develop better
taught bad habits habits and practice
Techno-overwhelm, Incremental,
can’t keep up systematic application

119. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been Develop better
taught bad habits habits and practice
Techno-overwhelm, Incremental,
can’t keep up systematic application
Self-limiting beliefs,
processes and results

120. PROBLEM SOLUTION
REPOSITIONING
Flat-world thinking Possibility thinking
We have been Develop better
taught bad habits habits and practice
Techno-overwhelm, Incremental,
can’t keep up systematic application
Self-limiting beliefs, Take ownership of the
processes and results tools and process

121. Bringing Search Inside
NEXT UP…
Systems and Automation
Advanced Search
A Sourcers' Worksheet
Boolean or Bust

122. ZERO TO HERO
Friday: Bringing Search Inside
Presented by Amitai Givertz, Program Leader | BROWN BAG RECRUITER

123. SESSION OBJECTIVES Deliver quick and easy access to
filtered, qualified search results

124. SESSION OBJECTIVES Deliver quick and easy access to
filtered, qualified search results
Support and enable team members,
create more time for productivity

125. SESSION OBJECTIVES Deliver quick and easy access to
filtered, qualified search results
Support and enable team members,
create more time for productivity
Develop tactical and strategic
resources to surface hidden talent

126. BROWN BAG RECRUITER STAY TUNED…MORE TO COME
Bringing Search Inside
Systems and Automation
Advanced Search
A Sourcers' Worksheet
Boolean or Bust

127. THANK YOU!
Super Hero: Amitai Givertz
Super Power: Program Leader
Organization: BROWN BAG RECRUITER
Call: (561) 922-7567
Mail: info@brownbagrecruiter.com
Web: http://brownbagrecruiter.com
http://g-recruiter.com