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[object Object],[object Object],[object Object]
OBJECTIVE OF THE PAPER ,[object Object]
CLASS ACTIVITIES ,[object Object],[object Object],[object Object]
CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Areas covered
Marketing and IT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An online marketing site
M-marketing ,[object Object]
Use of SAP in Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
HOW IT HELPS IN BRAND BUILDING ,[object Object],[object Object],[object Object],[object Object],[object Object]
BANNER ADS ,[object Object],[object Object],[object Object],[object Object]
A CLOSE LOOK
CRM-The new buzz in marketing ENHANCING RETAINING SATISFYING   GETTING
Some other avenues…… ,[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
INTERNET SELLING ,[object Object],[object Object]
E-COMMERCE ,[object Object],[object Object],[object Object],[object Object],[object Object]
ELECTRONIC DATA   INTERCHANGE(E.D.I) ,[object Object],[object Object]
Database Management System (DBMS) ,[object Object]
Database Applications ,[object Object],[object Object],[object Object],[object Object]
Personal Computer Databases ,[object Object],[object Object]
Workgroup Databases ,[object Object],[object Object]
Department Databases ,[object Object],[object Object],[object Object]
Enterprise Databases ,[object Object],[object Object],[object Object]
Database Environment Marketing Purchasing Accounting Marketing Sales Advertising Accounting Accounts Receivable Accounts Payable Corporate Database
MANAGEMENT INFORMATION SYSTEM ,[object Object]
Functions of an Information System
Major Business Functions Rely on Information Systems ,[object Object],[object Object],[object Object],[object Object],[object Object]
IT IN PRODUCTION ,[object Object],[object Object],[object Object]
An overview of MRP software
IT IN FINANCE ,[object Object],[object Object],[object Object],[object Object]
An overview of a finance software
IT IN HUMAN RESOURCE MANAGEMENT ,[object Object],[object Object],[object Object],[object Object]
An overview of a HR software
Conclusion ,[object Object]
REFERENCES ,[object Object],[object Object],[object Object],[object Object]
[object Object]

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