1. Communicating till the cows come home?
Amsterdam, 26 Feb 2013. @hajovanbeijma #amlabacademy

3. http://www.behaviormodel.org/
Behavior = Motivation + Ability + Trigger ...at the same moment.

6. Tekst M4RH to +31642500021

7. Sensation is a Core Motivator
SMS AGAINST GENDER BASED VIOLENCE
http://www.texttochange.org/news/sms-against-gender-based-violence

8. Anticipation is a Core Motivator
CHRISTMAS IN UGANDA AND THE MOBILE REVOLUTION
http://www.texttochange.org/news/christmas-uganda-and-mobile-revolution

9. Social Cohesion is a Core Motivator
USING SMS TO REDUCE MATERNAL MORTALITY
http://www.texttochange.org/news/using-sms-reduce-maternal-mortality

10. In order to perform a target behavior, a person must have the ability to do so.
That seems obvious, of course.
But designers of persuasive experiences sometimes assume people have more
ability than they really do.
Appropriate solutions for the local context

11. Ability…..
Simplicity or Training

12. Triggers tell people to “do it now!”

13. Jon Favreau