All too often products are built with a limited view on how it could be used. Which restricts the impact, opportunity and possibility of how it can be used in the future. When designing a solution it should be done as a platform.

1. The Ultimate Event for Small Business Success.
Building Solutions for an
Ecosystem
Ammon Curtis
Platform Owner, Infusionsoft
@ammon_curtis

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279%
7.8M
1.6
8 mins
483%
23.7M
4
10 mins
Growth
Visitors
Frequency
Duration
vs.

12. The Ultimate Event for Small Business Success.

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play in browser
favorite & history
profile
easy upload
engage
share
comment
view count
likes/dislikes
selection

14. The Ultimate Event for Small Business Success.
platform |ˈplat-fôrm| (n):
foundational elements used to create
an ecosystem

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Content
Publishing

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Yes
30%
No
70%
*2013 Annual Customer Survey

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40
60
80
100
120
140
160
*Weekly calls in Millions

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ICC
4%
Campaigns
28%
Apps
67%
ICD
1%
*Site Analytics

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Help small businesses
data mastersystem of record
make better decisions and execute

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Where to focus?

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Thank you!
@ammon_curtis