BATTLEFIELD ORM: TIPS, TACTICS AND STRATEGIES FOR CONQUERING YOUR DATABASE
Data doesn't lie! Why referrals should be in your marketing mix
1. 16%
18%
HIGHER
THE LTV OF A
REFERRED CUSTOMER IS
customers
than that of
(Harvard Business Review)
4XLEADS GENERATED FROM
REFERRALS
NON-REFERRED
convert
BETTERthan marketing leads
(emarketer)
LESS
REFERRED CUSTOMERS
CHURN
than
non-referred
customers
(Marketing Business Review)
Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue.
Our platform provides complete tracking and management of referrals with 100% accuracy so no referral
is missed. Enterprises like ADP and DIRECTV trust Amplifinity to enable high-quality acquisition while
providing an engaging, fully-branded experience for their advocates. www.Amplifinity.com
to buy a product
recommended by a friend
400%MORELIKELY
CUSTOMERS ARE
(Nielsen)
SALES AND
MARKETING ARE
REFERRAL
OPPORTUNITIES
THIS MEANS THAT
MISSING
83%
29%
OF
PROSPECTS
...YET ONLY
ACTUALLY DO
(Texas Tech)
REFERAFTER A POSITIVE EXPERIENCE...
are willing to
Did you know...?
Industry experts agree...
Referrals drive revenue
Visit Amplifinity.com to learn more
Referral advocacy is the new demand generation
REFERRAL MARKETING IS A
LEADSLOW-COST
CHANNEL
that offers a
HIGH VOLUMEof EXCELLENT
53%of b-to-b companies are planning to
in the next 12 months
INVEST IN TECHNOLOGY
TO
SUPPORT
CUSTOMER
ADVOCACY
EFFORTS
CUSTOMERS OBTAINED THROUGH
REFERRALSare both more
and more
LOYAL
VALUABLETHAN OTHER CUSTOMERS