1. Online Fundraising: Harnessing technology to build and maintain relationships London Fundraising Summit 24 September, 2008
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3. Conversations = Conversions Good tools are those that most easily, efficiently and effectively enable conversations between you and your constituents. Why is the conversation so important?
7. Conversations = Conversions We have conversations all day long, right? Over coffee, on the phone, etc. Why use social media instead of only face to face?
18. Management = Messages We've made lists and categories and ladders and more; can we be finished? Why not take a little time to test what you are doing for success?
22. Case Studies Using the ladder of engagement with constituents. Amnesty Canada
23. Case Studies Testing your website and email messages. 2008 e-Nonprofit Benchmarks Study http://www.e-benchmarksstudy.com/ Next 11 slides from Benchmarks Study presentation, NTEN
30. EXAMPLE ANALYSIS SENT TO STAFF: Fundraising: - We continue to monitor actions that inspire our activists to donate. Darfur consistently tops the list of actions garnering the most donations. This month, the Shi Tao action and war on terror related actions also performed well. The death penalty, although it brought in the most actions, did not prompt people to give. We’ve seen similar results in direct mail.
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35. Case Studies Having conversations online. Organizations using Twitter, Blogs, Social Networking sites, and more!
36. Strategy Building I have heard about lots of cool tools and I'm sold on using social media - let's go! Using the POST method will help you keep your goals in front of cool tools.