Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team. The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics. Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

1. From: Skornik, Charlotte
Sent: 13 September 2012 12:19
To: Skornik, Charlotte
Subject: Analytical Thinking 13 - September 2012
Analytical Thinking
Analytical Thinking 13 - A
Newsletter from the UK Business September 2012
Analytics Team
Introduction
Introduction
Welcome to the latest edition of Analytical Thinking, a newsletter from the UK Business Analytics
community providing snippets of insight on what people have been saying and how organisations have
been using our capability over the last 2 weeks.
Within this edition, 4 articles provide examples of how analytics is being used in manufacturing supply
chains, optimising pricing strategies and a practical application of customer analytics. Within the Big
Data section, 3 interesting articles give a different perspective on what Big Data is.
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Analytics
15 Marketing Analytics Statistics
Using Analytics To Inform Thermostat
That Will Blow Your
Mind Product Design
This blog explains how a
As businesses become more
manufacturer of thermostats is
inundated with prospect,
using analytics by studying its
customer and market data,
owner’s habits and predicting
marketers are struggling to
things about when people are
make sense out of it all. In this
home and what they are likely to
article, you will find out 15 interesting, and
do with their home heating and cooling. The
sometimes surprising, statistics from anametrix
thermostat collects enough data so that its
on where companies are today with respect to
manufacturer can draw from large data sets about
data-driven marketing and where they say they
consumption and correlate it with data from other
are headed to evaluate the impact of their
sources, like weather forecasts, to make a more
marketing efforts to drive business success.
powerful product.
See article
See article

2. A Potential Feast For Customer Nine Technologies Will Transform
Analytics, Digital Wallets Face Supply Chain Over Coming
Challenges To Widespread Decade
Adoption There are nine technologies that will
Digital wallets are spreading transform supply chain management
quickly. In the case of digital with ten years, according to Gartner.
wallets based around Near And three of them will have an
Field Communication (NFC)- impact in the next two to five years.
based devices such as At the heart of one of these a core
smartphones, for instance, the analytical capability: price optimization. Price
core enabling technology will arrive in their optimisation enables B2B companies to maximise
pocket or purse almost by default. As Forrester profitability through the analysis, optimisation and
points out, by 2016 more than a quarter of U.S. implementation of the complex pricing processes
consumers will own an NFC-enabled handset. and governance supporting sales activities.
This article argues that for digital wallets to See article
become a reality 2 critical bridges have to be
crossed: being clear on what analytics needs to
achieve and being sensitive to data ownership
issues.
See article
Big Data
Data Visualisation on
The Big Data Science Behind Today's
Big Data
Most Popular Content
The fact that “big data” is the
next big thing is hardly new, This article poses the questions:
but there are obstacles to its What’s the best day of the week
adoption. This article argues to publish your post? What time
that manipulating data to get it of day will get your content the
to reveal patterns and useable information is most page views and tweets? Are
hard and requires skills that many do not shorter posts better than longer
possess. This article details a range of software ones? The following article from Forbes gives you
tools that allows pretty much anyone who can some insights to those critical questions, arguing
navigate Excel to combine large datasets and that up to now the answer to those questions have
produce rich interactive data presentations. been anecdotal and not analytical.
See article See article
Reinventing Society In The Wake Of Big Data
This article provides an interesting perspective on what big data is - arguing that it is
about the behavior of customers, employees, and prospects for your new business.
It's not about the things you post on Facebook, and it's not about your searches on
Google, which is what most people think about, and it's not data from internal
company processes. What those breadcrumbs tell is the story of your life. It tells
what you've chosen to do. That's very different than what you put on Facebook.
What you put on Facebook is what you would like to tell people, edited according to the standards of
the day. Who you actually are is determined by where you spend time, and which things you buy. Big
data is increasingly about real behavior, and by analyzing this sort of data, it is possible tell an
enormous amount about you. The article concludes by arguing that big data is driving a reinvention of
society.
See article
Footnote

3. Figure It Out Blog
Have you visited the Figure it out blog yet?
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Feedback
We hope that you have enjoyed reading this thirteenth edition of Analytical Thinking and hope that it
has provided you with a good insight into some of the value that is currently being realised through
Business Analytics solutions. If you would like to find out more about our services and propositions then
please contact Nigel Lewis or Jon Chadwick. If you have any suggestions on how we can improve this
newsletter or if you have received it via a colleague and would like to subscribe then please contact
Charlotte Skornik. If you spot an article that is Business Analytics related then we'd like to know about
it, please submit it to Charlotte Skornik, and it may appear in the next edition of Analytical Thinking!
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The information contained in this newsletter is proprietary and confidential.
It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini.
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Regards,
Charlotte Skornik
Business Analytics | Operational Research
charlotte.skornik@capgemini.com
Tel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666
www.uk.capgemini.com
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